Lead UX Content Designer

📌 Core Information

🔹 Job Title: Lead UX Content Designer

🔹 Company: Target

🔹 Location: 1000 Nicollet Mall, Minneapolis, MN 55403-2542

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Flex for Your Day)

🚀 Job Overview

Key aspects of this role include:

• Developing content systems and recommendations for a best-in-class user experience
• Establishing a new ecosystem of communications through content governance, systems, style guides, and best practices
• Collaborating with cross-functional teams to advocate for communication needs and priorities
• Conducting user experience research and mentoring junior team members

ASSUMPTION: This role requires a strong strategic mindset and the ability to balance day-to-day deliverables with long-term planning.

📋 Key Responsibilities

✅ Develop content systems and recommendations, synthesizing Target’s tone and voice, user needs, business requirements, and principles of UX

✅ Help stand up a new ecosystem of communications through content governance, systems, style guides, and best practices

✅ Test, iterate, learn, and implement learnings into future projects and bring them to a larger audience via style guides and cross-functional collaborations

✅ Act as a strategic thought leader in your space, proactively identifying and pursuing content opportunities within and across products

✅ Track the end-to-end communication flow and partner with stakeholders in service of consistency and cohesion

✅ Advocate for communication needs and priorities within the user experience team and beyond

✅ Conduct user experience research independently and in collaboration with the UX research team

✅ Help lead content-centered critiques, workshops, and skill development opportunities and mentor more junior members of the content design team

ASSUMPTION: This role requires a high degree of collaboration and cross-functional partnerships, as well as the ability to work in ambiguous environments.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., English, Journalism, Communications, or a similar discipline)

Experience: 7+ years of content design and/or UX writing experience

Required Skills:

• Strong systems thinking abilities
• Experience working with content management systems, content tagging, and content governance
• Excellent problem-solving skills and ability to work in ambiguous environments
• Curiosity about the intersection of language and design in user experience and interest in exploring the boundaries of both
• Experience with design tools (e.g., Figma)

Preferred Skills:

• Experience working in a retail environment
• Familiarity with Target's brand and tone of voice

ASSUMPTION: Candidates with experience in retail and familiarity with Target's brand may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $113,000.00 - $203,000.00 per year

Benefits:

• Medical, Vision, Dental, Life Insurance
• 401(k), Employee Discount
• Short Term Disability, Long Term Disability
• Paid Sick Leave, Paid National Holidays, Paid Vacation

Working Hours: 40 hours per week, with flexibility for a Hybrid/Flex for Your Day work arrangement

ASSUMPTION: The salary range provided is based on Target's job posting and may vary based on factors such as labor markets, education, work experience, and certifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1962

Company Description:

• Target is one of the world’s most recognized brands and one of America’s leading retailers
• Offers outstanding value, inspiration, innovation, and an exceptional guest experience
• Committed to responsible corporate citizenship, ethical business practices, environmental stewardship, and generous community support

Company Specialties:

• Retail
• E-commerce
• Customer Experience

Company Website: https://www.target.com/

ASSUMPTION: Target's focus on guest experience and value makes it an attractive employer for candidates seeking to make an impact in retail.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports to the UX Content Design Manager and collaborates with various cross-functional teams

Work Arrangement: Hybrid/Flex for Your Day (core role performed both onsite and virtually)

Growth Opportunities:

• Mentoring and skill development opportunities
• Potential to influence Target's content strategy and establish new best practices
• Career progression within Target's UX team or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on Target's digital experiences.

🌍 Location & Work Environment

Office Type: Hybrid (Flex for Your Day)

Office Location(s): 1000 Nicollet Mall, Minneapolis, MN 55403-2542

Geographic Context:

• Minneapolis is a major city in Minnesota, known for its vibrant arts scene, parks, and cultural attractions
• The Target headquarters is located in downtown Minneapolis, offering easy access to public transportation, dining, and entertainment options
• Minneapolis experiences cold winters and warm summers, with average temperatures ranging from 10°F (-12°C) in January to 80°F (27°C) in July

Work Schedule: Monday-Friday, with flexibility for a Hybrid/Flex for Your Day work arrangement

ASSUMPTION: The Hybrid/Flex for Your Day work arrangement allows for a balance between onsite collaboration and remote work, providing flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Behavioral and technical interviews with UX team members
• Final interview with the UX Content Design Manager

Key Assessment Areas:

• Content strategy and systems thinking
• Communication and collaboration skills
• Problem-solving and adaptability
• Portfolio and case study presentations

Application Tips:

• Tailor your resume and cover letter to highlight your content design and UX writing experience, as well as your ability to work collaboratively and strategically
• Prepare a portfolio showcasing your passion for language and commitment to UX principles, including case studies that demonstrate how your work has leveled-up user experiences
• Practice presenting and articulating the strategy and choices behind your work, as well as your ability to prioritize your workload and balance strategic thinking with day-to-day deliverables

ATS Keywords: Content Design, UX Writing, Systems Thinking, Content Management Systems, Content Tagging, Content Governance, User Experience Research, Collaboration, Mentoring, Strategic Thinking, Problem Solving, Design Tools, Communication, User Engagement, Content Strategy, Service Design

ASSUMPTION: Target's application process is designed to assess candidates' skills and fit for the role, with a focus on content strategy, communication, and collaboration.

🛠️ Tools & Technologies

• Figma
• Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
• Design tools (e.g., Sketch, Adobe XD, or similar)

ASSUMPTION: Familiarity with Figma and relevant content management systems is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Guest-obsessed
• Inclusive
• Bold
• Nimble
• Trustworthy

Work Style:

• Collaborative
• Agile
• Data-driven
• Innovative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative, agile environment where you can balance strategic thinking with day-to-day deliverables?
• Are you passionate about creating clear, engaging, and highly usable content for various user groups?
• Do you have a strong commitment to user-centered design principles and a curiosity about the intersection of language and design in user experience?

ASSUMPTION: Target values candidates who are guest-obsessed, inclusive, bold, nimble, and trustworthy, and who can thrive in a collaborative, agile work environment.

⚠️ Potential Challenges

• Establishing a new ecosystem of communications within a large, established organization
• Balancing strategic thinking with day-to-day deliverables
• Working in an ambiguous environment with evolving business needs and priorities
• Managing multiple stakeholders and competing priorities

ASSUMPTION: This role presents unique challenges, such as establishing a new content ecosystem and balancing strategic thinking with day-to-day deliverables, but also offers significant opportunities for impact and growth.

📈 Similar Roles Comparison

• This role differs from other content design roles in its focus on establishing a new ecosystem of communications and advocating for communication needs within a large, established organization
• Target's retail industry context presents unique challenges and opportunities compared to other industries
• Career progression in this role may involve moving into a management or senior content strategy position within Target's UX team or broader organization

ASSUMPTION: This role offers a unique opportunity to establish a new content ecosystem and make a significant impact on Target's digital experiences, with potential for career growth within the organization.

📝 Sample Projects

• Developing a comprehensive content strategy and style guide for Target's guest email communications
• Conducting user research and usability testing to inform content design and user experience improvements for Target's vendor experience
• Collaborating with cross-functional teams to create clear and engaging content for Target's new product launch campaigns

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, as well as the opportunity to make a significant impact on Target's digital experiences.

❓ Key Questions to Ask During Interview

• How does this role fit into Target's overall content strategy and UX roadmap?
• What are the biggest challenges facing the UX team in the next 6-12 months, and how can this role help address them?
• How does Target support the professional growth and development of its UX team members?
• What is the expected timeline for establishing a new ecosystem of communications for this role's focus area?
• How does Target measure the success of its UX content design efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the organization's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Target Careers website
• Tailor your resume and cover letter to highlight your content design and UX writing experience, as well as your ability to work collaboratively and strategically
• Prepare a portfolio showcasing your passion for language and commitment to UX principles, including case studies that demonstrate how your work has leveled-up user experiences
• Practice presenting and articulating the strategy and choices behind your work, as well as your ability to prioritize your workload and balance strategic thinking with day-to-day deliverables
• Follow up with the Target recruitment team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.