Lecturer Copywriting GEO

📌 Core Information

🔹 Job Title: Lecturer in Copywriting

🔹 Company: Academy of Digital Industries

🔹 Location: Tbilisi, Tbilisi, Georgia

🔹 Job Type: Contractor

🔹 Category: Education, Training

🔹 Date Posted: June 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading workshops that teach copywriting through practical exercises
• Sharing industry insights and guiding students in building strong portfolios
• Fostering a collaborative learning environment
• Working closely with the academic team to ensure high-quality education
• Keeping up-to-date with evolving digital communication trends and tools

ASSUMPTION: This role requires a balance of teaching, mentoring, and industry expertise. The ideal candidate will have a strong background in copywriting and experience working with students or teams.

📋 Key Responsibilities

✅ Share your experience and knowledge with passion, mentoring and guiding students throughout their learning journey.

✅ Lead in-person and/or online sessions following a structured syllabus that balances theory, examples, and practical exercises.

✅ Shape the course with your industry insights, including the latest trends in digital copy, advertising campaigns, UX writing, and brand storytelling.

✅ Help students build strong portfolios through exercises, critiques, and real-world-inspired briefs.

✅ Foster a collaborative and supportive learning environment that encourages feedback and growth.

✅ Offer individual guidance and practical tips to help students improve their writing and creative thinking.

✅ Work closely with the academic team to ensure a high-quality educational experience.

✅ Stay up to date with evolving digital communication trends and tools.

ASSUMPTION: The role requires a mix of teaching, mentoring, and industry expertise. The ideal candidate will have a strong background in copywriting and experience working with students or teams.

🎯 Required Qualifications

Education: Not specified, but relevant experience is crucial.

Experience: At least 5 years of professional experience as a Copywriter, preferably within a creative or advertising agency.

Required Skills:

• Proven track record of working on diverse campaigns across digital, print, branding, and social media.
• Strong portfolio showcasing a range of writing styles and successful campaigns.
• Ability to clearly explain abstract concepts like tone of voice, brand personality, and persuasive writing techniques.
• Excellent communication and presentation skills.
• Strong sense of ownership, creativity, and openness to feedback.

Preferred Skills:

• Experience mentoring, teaching, or leading creative teams.

ASSUMPTION: While a formal education in copywriting or a related field is not explicitly required, the ideal candidate will have a strong portfolio and relevant experience in the industry.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on industry standards for a senior copywriting role in Tbilisi, Georgia, the estimated salary range is GEL 2,500 - 4,000 per month (USD 7,500 - 12,000 per year).

Benefits:

• Opportunity to work with a global Edtech platform and impact digital education.
• Collaborative and supportive work environment.

Working Hours: Full-time (40 hours per week), with flexible scheduling for workshops and sessions.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Education, specifically digital and creative skills training.

Company Size: Not specified, but growing global Edtech platform with over 30,000 alumni.

Founded: 2018, with a global expansion in 2023 through a partnership with Tether.

Company Description:

• ADI was founded to address the need for digital skills training and has since grown into a global Edtech platform.
• The company offers practical, career-boosting education in marketing, design, coding, and creation.
• ADI is guided by values that include putting people first, staying curious, doing excellent work, and taking ownership.

Company Specialties:

• Digital marketing and advertising training.
• Creative and design education.
• Coding and web development courses.
• Global Edtech platform with a focus on practical, career-relevant skills.

Company Website: digitaledu.ge

ASSUMPTION: ADI is a growing Edtech company with a strong focus on practical, career-relevant education and a global presence.

📊 Role Analysis

Career Level: Senior-level role, requiring significant industry experience and teaching/mentoring skills.

Reporting Structure: The Lecturer in Copywriting will work closely with the academic team but may not have direct reports.

Work Arrangement: The role is remote-friendly, with in-person and online workshops and sessions.

Growth Opportunities:

• Potential to grow within the academic team or take on additional responsibilities as the company expands.
• Opportunity to shape the course curriculum and contribute to the company's growth and success.

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: ADI has a physical presence in Tbilisi, Georgia, but the role is remote-friendly.

Office Location(s): Tbilisi, Georgia

Geographic Context:

• Tbilisi is the capital and largest city of Georgia, with a population of over 1.5 million.
• The city is known for its diverse culture, historic architecture, and vibrant arts scene.
• Tbilisi offers a relatively low cost of living compared to other European capitals.

Work Schedule: Full-time (40 hours per week), with flexible scheduling for workshops and sessions.

ASSUMPTION: The work environment is collaborative and supportive, with a focus on practical, career-relevant education and global impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the academic team to discuss teaching style, industry experience, and portfolio.
• Final decision and offer.

Key Assessment Areas:

• Teaching and mentoring skills.
• Industry experience and portfolio.
• Communication and presentation skills.
• Cultural fit and alignment with ADI's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills.
• Prepare a portfolio showcasing your best copywriting work and any teaching or mentoring experience.
• Be ready to discuss your teaching philosophy and how you would approach guiding students in building strong portfolios.

ATS Keywords: Copywriting, Mentoring, Digital Communication, Storytelling, Branding, Advertising, Creative Thinking, Portfolio Development, Teaching, Communication, Presentation Skills, Feedback, Collaboration, Clarity, Creativity, Ownership

ASSUMPTION: The application process is designed to assess the candidate's teaching and mentoring skills, industry experience, and cultural fit with ADI's values.

🛠️ Tools & Technologies

• Online learning platforms (e.g., Zoom, Google Classroom, or ADI's proprietary platform).
• Presentation tools (e.g., PowerPoint, Google Slides, or Keynote).
• Collaboration tools (e.g., Google Drive, Microsoft Office, or Slack).

ASSUMPTION: The ideal candidate will be comfortable using online learning platforms and collaboration tools to facilitate workshops and sessions.

👔 Cultural Fit Considerations

Company Values:

• Putting people first.
• Staying curious.
• Doing excellent work.
• Taking ownership.

Work Style:

• Collaborative and supportive.
• Focused on practical, career-relevant education.
• Global and impact-driven.

Self-Assessment Questions:

• How do you embody ADI's values in your teaching and mentoring approach?
• How do you create a supportive and inclusive learning environment for students from diverse backgrounds?
• How do you balance industry expertise with a passion for teaching and mentoring?

ASSUMPTION: ADI values candidates who are passionate about education, committed to excellence, and aligned with the company's mission and values.

⚠️ Potential Challenges

• Managing a diverse student body with varying levels of experience and backgrounds.
• Keeping up with the fast-paced nature of the digital communication industry while maintaining a strong teaching focus.
• Balancing teaching responsibilities with industry work or other commitments.
• Adapting to a global work environment with students and colleagues from diverse cultural backgrounds.

ASSUMPTION: The role presents unique challenges that require a strong teaching and mentoring skillset, as well as a deep understanding of the digital communication industry.

📈 Similar Roles Comparison

• Unlike traditional academic roles, this position requires a strong industry background and teaching/mentoring skills.
• Compared to other copywriting roles, this position offers the opportunity to shape the course curriculum and impact digital education on a global scale.
• Career progression may involve moving into academic leadership or taking on additional teaching responsibilities as the company grows.

ASSUMPTION: This role offers a unique blend of teaching, mentoring, and industry expertise, with opportunities for professional growth and development.

📝 Sample Projects

• Developing a comprehensive copywriting curriculum that covers digital, print, branding, and social media campaigns.
• Creating real-world-inspired briefs and exercises to help students build strong portfolios.
• Collaborating with the academic team to ensure the course remains relevant and up-to-date with industry trends.

ASSUMPTION: The role involves a mix of curriculum development, teaching, and mentoring, with a focus on practical, career-relevant education.

❓ Key Questions to Ask During Interview

• How does ADI support the professional development of its lecturers?
• What opportunities are there for growth and advancement within the academic team?
• How does ADI ensure that its courses remain relevant and up-to-date with industry trends?
• What is the typical student profile for the Copywriting course, and how can I best support their learning journey?
• How does ADI foster a collaborative and inclusive learning environment for students from diverse backgrounds?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to ADI's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link.
• Tailor your resume and cover letter to highlight your relevant experience and skills.
• Prepare a portfolio showcasing your best copywriting work and any teaching or mentoring experience.
• Be ready to discuss your teaching philosophy and how you would approach guiding students in building strong portfolios.
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.