- Job Title: Lifecycle and Content Marketing Manager
- Company: Raptive
- Location: United States (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 8, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive content calendars across all funnel stages.
- Creating gated content assets for lead capture and building assessment tools with dev team support.
- Writing and optimizing email sequences for segmented nurture streams and collaborating with internal experts to create high impact content.
- Standardizing and communicating relevant, strategic data points for general comms and managing the lead scoring model implementation and optimization.
- Designing and executing A/B tests for CTAs, content offers, and nurture sequences, and managing segmented nurture tracks by vertical, growth stage, and pain points.
- Partnering with Marketing Ops to identify new or existing data to inform segmentation planning and coordinating on technical implementation.
- Monitoring content performance trends and competitive landscape to inform content strategy and messaging optimization, and experimenting with emerging content formats and marketing technologies.
ASSUMPTION: This role requires a strong background in growth marketing, demand generation, or content marketing, with a focus on driving lead engagement and conversion through strategic content creation and optimization.
📋 Key Responsibilities
- Content Strategy & Creation:
- Develop and execute comprehensive content calendars across all funnel stages.
- Create gated content assets (guides, templates, checklists, infographics) for lead capture.
- Build assessment tools (RPM calculators, SEO health checkers) with dev team support.
- Write and optimize email sequences for segmented nurture streams.
- Collaborate with internal experts to create high impact content (white papers, research, etc).
- Lead Generation & Nurturing:
- Own the lead scoring model implementation and optimization.
- Design and execute A/B tests for CTAs, content offers, and nurture sequences.
- Manage segmented nurture tracks by vertical, growth stage, and pain points.
- Partner with Marketing Ops to identify new or existing data to inform segmentation planning and coordinate on technical implementation.
- Analyze funnel performance and optimize conversion rates at each stage.
- Growth Experimentation:
- Execute systematic testing of value-first CTAs vs. direct application asks.
- Test content formats (email vs. video vs. blog) for different segments.
- Optimize lead magnet performance and engagement metrics.
- Implement re-engagement campaigns for disengaged prospects.
- Cross-Functional Partnership & Innovation:
- Partner with Creator Growth (Sales) teams to identify content gaps and data points to align messaging across customer touchpoints.
- Collaborate with Product Marketing to translate feature launches and product insights into demand generation content assets.
- Monitor content performance trends and competitive landscape to inform content strategy and messaging optimization.
- Experiment with emerging content formats (interactive content, short-form video) and marketing technologies (generative AI tools) to enhance lead engagement and scalable personalization.
- Success Metrics:
- Lead opt-in conversion rate improvement.
- Email engagement metrics.
- Content asset performance (downloads, engagement, attribution to applications).
- Nurture sequence conversion rates.
- Overall cold lead to install rate improvement.
- Net-new lead volume by segment.
- Percentage of leads moving from cold to MQL via content paths.
ASSUMPTION: Success in this role will be measured by improvements in lead engagement, conversion rates, and overall cold lead to install rate. Regular analysis and optimization of content performance and nurture sequences will be crucial for driving results.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 3-5 years in growth marketing, demand generation, or content marketing.
- Required Skills:
- Proven experience with marketing automation platforms (Salesforce Marketing Cloud preferred).
- Strong writing and content creation skills across multiple formats.
- Experience with lead scoring, segmentation, and nurture campaign development.
- Analytical mindset with experience in A/B testing and conversion optimization.
- Preferred Skills:
- SaaS or B2B experience.
- Familiarity with generative AI tools.
ASSUMPTION: Candidates should have a strong background in growth marketing, demand generation, or content marketing, with a focus on driving lead engagement and conversion through strategic content creation and optimization. Experience with marketing automation platforms and a proven track record in A/B testing and conversion optimization is essential for success in this role.
💰 Compensation & Benefits
- Salary Range: $60,000 - $100,000 per year.
- Benefits: Raptive offers a comprehensive suite of benefits, including health, dental, and vision insurance, 401(k) matching, and generous PTO.
- Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is Raptive's reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills, and abilities. This role is eligible for additional incentive compensation that is not included in the posted range.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet.
- Company Size: 201-500 employees.
- Founded: 2010.
- Company Description: Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world's largest ad management platform with a comprehensive suite of monetization, audience, and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.
- Company Specialties: Digital Advertising, Programmatic Advertising, Brand Partnerships, Video, Product Development, Sales Development, Ad Monetization, and Ad Tech.
📊 Role Analysis
- Career Level: Mid-career (3-5 years of experience).
- Reporting Structure: This role reports directly to the Senior Director of Growth Marketing.
- Work Arrangement: Remote (100% telecommute).
- Growth Opportunities: This role offers opportunities to collaborate with cross-functional teams, gain exposure to various aspects of the business, and potentially take on more responsibility as the team grows.
ASSUMPTION: This role is well-suited for a mid-career marketing professional looking to make a significant impact in a fast-paced, growing company. The remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States.
🌍 Location & Work Environment
- Office Type: Remote (100% telecommute).
- Office Location(s): United States.
- Geographic Context: Raptive's remote work arrangement allows employees to work from anywhere in the United States, providing flexibility and the opportunity to live and work in various locations.
- Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously.
ASSUMPTION: Raptive's remote work arrangement caters to employees who prefer to work from home or have personal or family commitments that make a remote work environment more suitable.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves an initial phone or video screen, followed by one or more rounds of behavioral and skills-based interviews with the hiring manager and other team members. A final round may include a presentation or case study component.
- Key Assessment Areas: Candidates should be prepared to discuss their experience with content creation, lead generation, and marketing automation, as well as their approach to A/B testing and conversion optimization. They should also be ready to share examples of their work and explain how they have driven results in previous roles.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your portfolio or examples of your work, if applicable.
- Be prepared to discuss your approach to content strategy, lead nurturing, and growth experimentation.
- Research Raptive's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role.
ASSUMPTION: Raptive's interview process is designed to assess candidates' skills, experience, and cultural fit for the role. By preparing thoroughly and demonstrating your understanding of Raptive's business and the requirements of the role, you can increase your chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (Salesforce Marketing Cloud preferred).
- Content creation and management tools (e.g., WordPress, Google Docs, Canva).
- Email marketing platforms (e.g., Mailchimp, HubSpot).
- Analytics and reporting tools (e.g., Google Analytics, Tableau).
- Project management and collaboration tools (e.g., Asana, Trello, Slack).
ASSUMPTION: Raptive uses a variety of tools and technologies to support its marketing efforts. Familiarity with these tools and a willingness to learn new ones will be essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Raptive values diversity, equity, and inclusion. It encourages candidates from all backgrounds to apply and is an equal opportunity employer.
- Work Style: Raptive's remote work environment requires strong self-motivation, time management, and communication skills. Employees should be comfortable working independently and collaborating with team members across different time zones.
- Self-Assessment Questions:
- How do you align with Raptive's commitment to diversity, equity, and inclusion?
- How do you ensure effective communication and collaboration in a remote work environment?
- How do you approach personalizing content for different segments and growth stages?
ASSUMPTION: Raptive's company culture values diversity, equity, and inclusion, as well as strong communication and collaboration skills in a remote work environment. Candidates should be prepared to discuss their alignment with these values and their approach to working remotely.
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a strong understanding of growth marketing, demand generation, and content marketing strategies. Candidates may face challenges keeping up with the latest trends and best practices in these areas.
- Company-Specific Challenges: Raptive's fast-paced growth and remote work environment may present challenges in terms of maintaining work-life balance and staying connected with colleagues.
- Industry-Specific Challenges: The marketing technology landscape is constantly evolving, and candidates may face challenges staying up-to-date with new tools and platforms.
ASSUMPTION: Candidates should be prepared to face challenges related to the fast-paced nature of Raptive's growth, the remote work environment, and the evolving marketing technology landscape. By demonstrating their adaptability and willingness to learn, they can overcome these challenges and succeed in the role.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Content Marketing Manager: Both roles focus on creating and distributing valuable content to drive engagement and conversion. However, the Lifecycle Marketing Manager role is more focused on managing the entire customer journey, from awareness to advocacy, while the Content Marketing Manager role may have a narrower focus on content creation and distribution.
- Industry Context: Raptive's focus on creator empowerment and independent publishing sets it apart from traditional media companies. Candidates should be prepared to discuss their understanding of Raptive's unique business model and how it influences their approach to content marketing.
ASSUMPTION: Candidates should be prepared to discuss the differences between lifecycle marketing and content marketing, as well as their understanding of Raptive's unique business model and how it influences their approach to content marketing.
📝 Sample Projects
- Project 1: Developing a comprehensive content calendar for a new product launch, including blog posts, email campaigns, and social media assets.
- Project 2: Creating a gated content asset, such as an eBook or whitepaper, to capture leads and nurture them through the funnel.
- Project 3: Collaborating with the product marketing team to translate feature launches and product insights into demand generation content assets.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven results in previous roles.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role fit into Raptive's overall marketing strategy?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- Company-Specific Questions:
- How does Raptive's unique business model influence the content marketing strategy?
- What are the most important initiatives for the content marketing team in the next 6-12 months?
- Growth and Career Development Questions:
- What opportunities are there for professional growth and development within the content marketing team?
- How does Raptive support the career development of its marketing team members?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and Raptive's business. By showing their curiosity and engagement, they can make a strong impression on the hiring manager and other team members.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://raptive.applytojob.com/apply/PQZR6Vr2FQ/Lifecycle-And-Content-Marketing-Manager).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your work and be ready to discuss your approach to content strategy, lead nurturing, and growth experimentation.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
