Lifecycle Marketing Executive/Specialist

📌 Core Information

🔹 Job Title: Lifecycle Marketing Executive/Specialist

🔹 Company: Bayut | dubizzle

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing customer lifecycle marketing (CLM) campaigns across multiple channels
• Collaborating with cross-functional teams to create end-to-end marketing strategies and user lifecycle journeys
• Analyzing data to plan strategies and execute campaigns, with a focus on increasing traffic and engagement
• Leveraging email marketing and push notifications to drive user engagement and retention
• Working with product managers to launch new features and test them using CLM campaigns

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on customer lifecycle management and data analysis. The ideal candidate will have experience with various CLM tools and web analytics platforms.

📋 Key Responsibilities

✅ Developing and executing CLM campaigns across email, push, in-app, and web notifications

✅ Collaborating with internal teams to create marketing strategies and user lifecycle journeys

✅ A/B testing and optimizing CLM campaigns with strategic content, frequency, and audience variations

✅ Analyzing data to understand customer segments and plan strategies

✅ Leading new product features and testing them using CLM campaigns

✅ Increasing CLM's traffic and engagement contribution while maintaining high-quality, personalized messaging

✅ Project management and helping BI/Tech teams with API-based campaigns

ASSUMPTION: This role requires strong analytical and strategic thinking skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree or BSC from a reputable university

Experience: 3 years of experience in a similar field

Required Skills:

• Knowledge of basic digital marketing and advanced CLM tools
• Practical knowledge of digital platforms and some of the CLM tools (Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, SendinBlue)
• Understanding of web analytics (preferably Google Analytics)
• Strong critical thinking, technical, and data analysis skills
• Strong skills in MS Office Suite (Excel, PowerPoint)
• Sharp strategic thinking and ability to translate quantitative and qualitative data/insights into targeted marketing strategies
• Self-motivated and willing to take on new challenges

Preferred Skills:

• Experience with email automation platforms
• Fluency in Arabic

ASSUMPTION: Candidates with experience in real estate or e-commerce industries may have an advantage in this role. Familiarity with the UAE market is also beneficial.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (industry standard for a mid-level marketing role in Dubai)

Benefits:

• Comprehensive health insurance
• Annual air ticket allowance
• Employee discounts at multiple vendors across the emirates
• Rewards and recognitions
• Learning and development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Dubai. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 201-500 employees

Founded: 2008

Company Description:

• Bayut is a leading online real estate platform in the UAE, offering a comprehensive set of listings and information for both end-customers and real estate agencies
• The company is known for its exceptional online user experience and qualified leads, contributing to substantial business for agencies and brokers
• Bayut is part of the Dubizzle Group, alongside other strong classified brands in the market

Company Specialties:

• Real Estate, Customer Service, Marketing, Advertising, Communication Skills, Training, and Technology

Company Website: http://www.bayut.com

ASSUMPTION: Bayut's focus on real estate and customer service makes it an attractive option for candidates interested in the industry or looking to gain experience in a fast-paced, high-performing team.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Potential career progression within the marketing department or other departments within the Dubizzle Group
• Opportunities to work on high-impact projects and campaigns, driving user engagement and retention
• Chance to gain experience in a multicultural environment with over 50 different nationalities

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and customer lifecycle management.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Building 3, D3, 7th Floor, Dubai, Dubai P.O.BOX 500043, AE

Geographic Context:

• Dubai is a major global hub for real estate, with a thriving market for both residential and commercial properties
• The city offers a multicultural environment, with over 200 nationalities represented
• Dubai has a competitive job market, with many opportunities for career growth and development

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: Dubai's vibrant real estate market and multicultural environment make it an attractive location for marketing professionals looking to gain experience in a dynamic and fast-paced industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and strategic thinking abilities
• Cultural fit and alignment with Bayut's values
• Problem-solving and project management skills

Application Tips:

• Highlight relevant experience with CLM tools and web analytics platforms
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of successful CLM campaigns or projects you've worked on in the past
• Research Bayut's company culture and values to demonstrate your fit for the role

ATS Keywords: Lifecycle Marketing, Email Marketing, Data Analysis, Project Management, Digital Marketing, Customer Engagement, A/B Testing, Segmentation, Web Analytics, Copywriting, Email Design, Push Notifications, User Performance, Strategic Thinking, Technical Skills, MS Office Suite

ASSUMPTION: Bayut's hiring process is designed to assess candidates' skills and qualifications for the role, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• CLM tools: Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, SendinBlue
• Web analytics: Google Analytics
• MS Office Suite: Excel, PowerPoint

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and high-performing
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-performing environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you open to learning and using new tools and technologies as needed?

ASSUMPTION: Bayut values candidates who are a strong cultural fit for the organization, with a focus on customer-centricity, innovation, collaboration, data-driven decision-making, and accountability.

⚠️ Potential Challenges

• Working in a fast-paced, high-performing environment may be challenging for candidates who prefer a slower pace or more structured work environment
• The role requires a strong understanding of data analysis and strategic thinking, which may be challenging for candidates without relevant experience
• Candidates may face competition from other qualified applicants, as Bayut is a well-known and respected company in the UAE
• The multicultural environment may present language barriers or cultural differences that candidates must navigate

ASSUMPTION: These challenges are inherent to the role and the company's environment. Candidates should be aware of these potential obstacles and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to other lifecycle marketing positions, but may have a stronger focus on data analysis and strategic thinking
• Compared to other marketing roles in the UAE, this position may offer a higher salary and more opportunities for career growth and development
• Candidates with experience in real estate or e-commerce industries may find this role to be a good fit for their career path

ASSUMPTION: Candidates should research similar roles in the UAE to better understand the market and compare their qualifications and experience to those required for this position.

📝 Sample Projects

• Developing and executing a successful CLM campaign to increase user engagement and retention
• Analyzing data to identify trends and insights, and using that information to inform marketing strategies and campaigns
• Collaborating with cross-functional teams to create end-to-end marketing strategies and user lifecycle journeys

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Actual projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the most important priorities for this role in the first 90 days?
• How does Bayut support the professional development and growth of its employees?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does Bayut measure the success of its CLM campaigns, and what metrics are most important?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with. Asking thoughtful questions demonstrates a candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/1816581433
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful CLM campaigns or projects you've worked on in the past
• Research Bayut's company culture and values to demonstrate your fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.