Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Caribou Financial

🔹 Location: Chicago, IL | Denver, CO | Phoenix, AZ | Remote, US

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (preference for Chicago, IL, Denver, CO, or San Francisco, CA markets)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing customer lifecycle journeys through email and SMS
• Collaborating with cross-functional teams to enhance customer touchpoints
• Analyzing campaign performance and customer data to drive business outcomes
• Managing multiple projects and priorities in a fast-paced environment
• Working with event-based systems and customer journey mapping

ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing, with a focus on email and SMS channels. Experience with the Braze platform is essential for success in this position.

📋 Key Responsibilities

✅ Enhance customer journeys through Braze (email and SMS) to drive higher application and conversion rates

✅ Design, develop, and implement omni-channel segmentation and targeting strategies

✅ Develop KPIs and create regular reporting to measure lifecycle program impact on business goals

✅ Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns

✅ Execute an experimentation-driven approach to optimize campaigns using A/B and multivariate testing

✅ Enhance online reputation by building and managing processes to drive strong customer reviews and testimonials

✅ Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy

✅ Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization

✅ Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics

✅ Work closely with engineering and data teams to design and implement event-based triggers for a seamless and personalized omnichannel lifecycle experience

ASSUMPTION: This role requires strong analytical skills and the ability to work collaboratively with various teams to optimize customer touchpoints and enhance the overall customer journey.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of hands-on experience managing email and SMS marketing programs

Required Skills:

• Proven experience with the Braze platform (2+ years)
• Strong analytical skills with a track record of creating reporting frameworks that show clear marketing impact on business outcomes
• Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events
• Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands
• Proficiency in Segment (experience with call center technologies a plus)
• Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus
• Financial services, fintech, or similarly regulated industry experience strongly preferred
• Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice
• Understanding of databases and segment creation
• An ability to prioritize multiple active projects, multi-task, and manage time effectively to meet (sometimes quick) deadlines

Preferred Skills:

• Experience with call center technologies
• Additional B2B marketing experience

ASSUMPTION: Candidates with a strong background in email and SMS marketing, along with experience using the Braze platform, will be well-suited for this role. Familiarity with financial services or fintech industries is a plus.

💰 Compensation & Benefits

Salary Range: $92,000 - $115,000 per year

Benefits:

• Eligible for annual performance-based bonus
• Equity options
• 401k savings program
• Generous paid time off, including flexible time off (FTO) and 100% paid parental leave for all parents
• Robust wellness benefits, including company-paid plans for health, dental, vision, mental health, disability, and basic life insurance
• Optional benefits to suit individual circumstances, such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance
• Up to $1,000 per year for eligible professional development expenses

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with the required experience level. Benefits are competitive and designed to support employees' overall well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Caribou helps drivers reduce their monthly auto expenses and increase the predictability of those expenses over time
• They achieve this by building technology to pair customers with community banks and credit unions and ushering them through the process quickly
• On average, their drivers save $115/month on their car loans while protecting their investment long term

Company Specialties:

• Refinance and Auto

Company Website: http://www.caribou.com

ASSUMPTION: Caribou Financial is a growing fintech company focused on helping drivers refinance their auto loans. They value collaboration and innovation in their work environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: This role will collaborate with Product, Sales, Operations, Lending, Analytics, and Brand teams

Work Arrangement: Remote OK, with a preference for the Chicago, IL, Denver, CO, or San Francisco, CA markets. Alternatively, this role can be based out of the Caribou office in Denver, CO

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in cross-functional collaboration and data-driven marketing
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Caribou has an office in Denver, CO, but this role can be remote

Office Location(s): 1200 17th St, 200, Denver, CO 80202, US

Geographic Context:

• The role can be based in Chicago, IL, Denver, CO, or San Francisco, CA, offering flexibility for candidates in different regions
• Caribou's headquarters are in Denver, CO, which is known for its vibrant tech industry and outdoor lifestyle
• The company also has a presence in Chicago, IL, a major financial hub with a thriving tech scene

Work Schedule: Full-time, with flexible hours and the opportunity for remote work

ASSUMPTION: The remote work option and flexible hours allow for a better work-life balance and the ability to attract top talent from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the executive team

Key Assessment Areas:

• Marketing expertise and experience with email and SMS campaigns
• Analytical skills and ability to create meaningful reports
• Collaboration and communication skills
• Cultural fit and alignment with Caribou's core values

Application Tips:

• Highlight relevant experience with email and SMS marketing, as well as any experience with the Braze platform
• Demonstrate your analytical skills by including examples of reports or dashboards you've created in the past
• Tailor your resume and cover letter to emphasize your fit with Caribou's core values and company culture
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams

ATS Keywords: Email Marketing, SMS Marketing, Braze Platform, Analytical Skills, Customer Journey Mapping, Event-Based Systems, Direct-to-Consumer Marketing, B2B Marketing, Financial Services Experience, Writing Skills, Database Understanding, Project Management, Multi-Tasking, Time Management

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit with the company.

🛠️ Tools & Technologies

• Braze (email and SMS marketing platform)
• Segment (customer data platform)
• Event-based systems and customer journey mapping tools
• Data analysis and reporting tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Give a damn: What we’re doing matters. We show up determined to deliver results, and we love it.
• Velocity: We’re intentional about where we’re going and we race towards it.
• Make the assist: We have diverse strengths. We offer and ask for help so we all win.

Work Style:

• Collaborative and cross-functional, with a focus on driving business outcomes
• Fast-paced and dynamic, with a focus on continuous improvement
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• Do you have a passion for driving results and making a meaningful impact on customers' lives?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple priorities?
• Do you have strong analytical skills and the ability to create meaningful reports and insights from data?

ASSUMPTION: Candidates who align with Caribou's core values and work style will be well-suited for this role. Self-assessment questions can help applicants determine if they are a good fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with various teams to optimize customer touchpoints and enhance the overall customer journey
• Keeping up with industry trends and best practices in email and SMS marketing
• Balancing compliance needs with a customer-friendly, brand-consistent voice in marketing communications

ASSUMPTION: These challenges require strong project management skills, adaptability, and a customer-centric mindset to overcome.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on email and SMS marketing, as well as customer lifecycle management
• In the financial services industry, this role is unique in its focus on helping drivers refinance their auto loans and improve their financial well-being
• Career-wise, this role offers opportunities for professional growth and development within a dynamic and expanding company

ASSUMPTION: This role is unique in its focus on helping drivers refinance their auto loans and offers opportunities for professional growth and development within a dynamic and expanding company.

📝 Sample Projects

• Developing and optimizing an email campaign to re-engage lapsed customers and drive win-back conversions
• Analyzing customer data to identify segments with high potential for increased engagement and conversions
• Collaborating with cross-functional teams to enhance customer touchpoints and improve the overall customer journey

ASSUMPTION: These sample projects demonstrate the types of initiatives the Lifecycle Marketing Manager may work on, highlighting the role's focus on data-driven decision-making and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the customer lifecycle journey, and what areas you see as most in need of improvement?
• How does the Lifecycle Marketing team collaborate with other departments, such as Product, Sales, and Operations?
• What are the biggest challenges facing the Lifecycle Marketing team currently, and how can this role help address them?
• How does Caribou support the professional development and growth of its employees?
• What is the company's long-term vision for the Lifecycle Marketing team, and how does this role fit into that vision?

ASSUMPTION: Asking these questions can help applicants better understand the role's responsibilities, the team's dynamics, and the company's long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with email and SMS marketing, as well as any experience with the Braze platform
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively with cross-functional teams
• Research Caribou's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.