📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: monday.com
🔹 Location: United States (Remote, with 3 days/week in NYC office)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days/week in NYC office)
🚀 Job Overview
Key aspects of this role include:
- Driving event marketing campaigns to increase registrations, attendance, and engagement
- Optimizing lifecycle campaigns to create personalized, data-driven experiences
- Collaborating cross-functionally to align strategies and enhance event targeting
- Analyzing campaign performance and continuously optimizing efforts
- Nurturing attendees post-event to support sales teams and drive conversions
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Lead event marketing campaigns, developing and executing email and in-app campaigns to increase event registrations, attendance, and post-event engagement
✅ Design, test, and refine personalized email workflows and messaging to drive meaningful connections with regional audiences
✅ Collaborate with regional marketing, sales, product, and customer success teams to align strategies and enhance event targeting
✅ Analyze campaign performance and leverage insights to improve results, conducting A/B testing and continuously optimizing efforts
✅ Segment and nurture attendees based on engagement levels, delivering targeted follow-up campaigns to support sales teams and drive conversions
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years in Lifecycle Marketing, Email Marketing, or Marketing Automation, ideally in a SaaS or B2B environment
Required Skills:
- Proficient in marketing automation platforms such as Braze, HubSpot, or Salesforce Marketing Cloud
- Strong analytical mindset and data-driven approach
- Proven project management experience
- Basic understanding of HTML, CMS, and data visualization tools like Tableau
- Excellent communication and teamwork skills
Preferred Skills:
- Experience with event marketing campaigns
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in event marketing and multiple languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 base salary, subject to standard withholding and applicable taxes. In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on the company’s plans and in accordance with the company’s policies. Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations.
Benefits:
- Discretionary Bonus
- Equity
Working Hours: Full-time, with flexible hours and 3 days/week in the NYC office
ASSUMPTION: The salary range provided is based on the company's stated range for New York City-based hires. For candidates in other locations, the compensation may vary based on the cost of labor and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Work OS platforms that democratize software creation and empower teams to build custom work management tools
Company Size: 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2012, with a history of innovation and expansion in the work management software space
Company Description:
- monday.com is a low-code, no-code platform that enables organizations to build custom work management tools and software applications tailored to their needs
- The platform intuitively connects people to processes and systems, empowering teams to excel in every aspect of their work while creating an environment of transparency in business
- monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo, serving over 225,000 customers across 200 industries in over 200 countries and territories
Company Specialties:
- Project Management
- Collaboration
- Team Management
- SaaS
- Communication
- Production Tracking
- Work Management
- CRM
- Marketing & Creative
- HR
Company Website: monday.com
ASSUMPTION: monday.com's global presence and diverse customer base offer unique opportunities for growth and learning in this role.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with cross-functional teams, including regional marketing, sales, product, and customer success
Work Arrangement: Hybrid, with 3 days/week in the NYC office, offering a balance between remote work and in-person collaboration
Growth Opportunities:
- Expanding event marketing expertise and taking on additional responsibilities as the team grows
- Exploring other marketing disciplines within the company, such as product marketing or content marketing
- Developing leadership skills and eventually managing a team of marketing professionals
ASSUMPTION: This role offers a strong foundation in lifecycle marketing and event marketing, with ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern, collaborative workspace in the NYC office
Office Location(s): 225 Park Ave S, New York, NY 10003, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous networking opportunities and industry events
- The city's diverse population and thriving business ecosystem provide a rich context for event marketing campaigns
- monday.com's NYC office is centrally located, with easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and the ability to work remotely for 2 days/week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, combining the structure and collaboration of an office environment with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate marketing automation skills and campaign strategy
- On-site or virtual interview with the regional marketing team to discuss collaboration and team dynamics
- Final interview with the regional marketing director to review the candidate's qualifications and answer any questions
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Project management and prioritization
- Communication and teamwork skills
Application Tips:
- Highlight relevant marketing automation experience and event marketing campaigns in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for monday.com's mission
- Prepare examples of successful lifecycle campaigns and be ready to discuss your approach to campaign optimization
ATS Keywords: Lifecycle Marketing, Email Marketing, Marketing Automation, Event Marketing, Campaign Optimization, Data Analysis, Project Management, Collaboration, monday.com
ASSUMPTION: monday.com's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- Marketing automation platforms: Braze, HubSpot, or Salesforce Marketing Cloud
- Email marketing tools: Mailchimp, Constant Contact, or similar
- Data visualization tools: Tableau, Power BI, or similar
- Project management tools: Asana, Trello, or similar
- CMS: WordPress, Drupal, or similar
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Empowering teams to excel in every aspect of their work
- Creating an environment of transparency in business
- Fostering a culture of collaboration and innovation
Work Style:
- Data-driven and analytical, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Adaptable and flexible, with the ability to manage multiple campaigns simultaneously
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing campaign performance to optimize results?
- Are you comfortable working collaboratively with cross-functional teams to align strategies and enhance event targeting?
- Can you manage multiple campaigns simultaneously and prioritize tasks effectively?
ASSUMPTION: Candidates who align with monday.com's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and prioritizing tasks effectively
- Adapting to new tools and technologies as needed for the role
- Balancing the demands of remote work and in-person collaboration in a hybrid work arrangement
- Navigating the unique challenges and opportunities of event marketing in a global work management software company
ASSUMPTION: Candidates should be prepared to face these challenges head-on and leverage their skills and experience to overcome them.
📈 Similar Roles Comparison
- Unlike traditional lifecycle marketing roles, this position focuses heavily on event marketing campaigns and post-event nurturing
- monday.com's global presence and diverse customer base offer unique opportunities for growth and learning not found in more niche or localized roles
- Career paths in lifecycle marketing can lead to roles in event marketing, product marketing, or marketing management, with opportunities for advancement within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing an email campaign to increase event registrations by 20% within a 3-month period
- Optimizing a lifecycle campaign to improve open rates by 15% through A/B testing and segmentation
- Collaborating with the sales team to create targeted follow-up campaigns that drive conversions and support the sales process
ASSUMPTION: These sample projects illustrate the types of campaigns and initiatives candidates can expect to work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company, and how will my work contribute to the company's overall goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does monday.com support the professional development and growth of its marketing team members?
- What are the most challenging aspects of event marketing in a global work management software company, and how can this role help overcome them?
- How does the hybrid work arrangement support collaboration and productivity within the marketing team and the company as a whole?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant marketing automation experience and event marketing campaigns
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for monday.com's mission
- Prepare examples of successful lifecycle campaigns and be ready to discuss your approach to campaign optimization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
