📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: PayJoy
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth and retention through lifecycle marketing strategies
- Leading campaigns and experiments across multiple channels
- Collaborating with cross-functional teams to implement required tooling
- Analyzing campaign performance and optimizing customer journeys
ASSUMPTION: This role requires a strong background in data analysis and campaign management, with a focus on driving business outcomes through strategic experimentation.
📋 Key Responsibilities
✅ Identify new campaign strategies and experiments to drive growth and retention
✅ Establish and execute omni-channel campaign strategy across various channels
✅ Design core messages and creatives, in partnership with brand and content teams
✅ Conduct A/B testing for campaigns, including analysis of results and performance
✅ Oversee optimal customer journey and experience to ensure retention
✅ Orchestrate and optimize campaign flows within the CRM platform
✅ Partner with Commercial, Risk, and Product teams to implement required tooling and instrumentation
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with multiple teams to drive results.
🎯 Required Qualifications
Education: Bachelor's degree or studying in a field related to data analysis
Experience: 3+ years of experience running effective campaigns and +1 year designing content that drive business outcomes in a start-up or high-growth environment
Required Skills:
- Proven track record of driving business outcomes through campaign management
- Strong analytical and problem-solving skills
- Ability to work under pressure with quick turnarounds while managing multiple projects
- Knowledge of large-scale bespoke application or Content Management System projects, SQL, A/B and multivariate test planning, setup, execution, and measurement
- Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences
Preferred Skills:
- Experience with customer.io or similar lifecycle marketing platforms
- Fluency in Spanish
ASSUMPTION: Candidates with experience in emerging markets and a strong understanding of local consumer behavior may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 USD per year (based on industry standards for a Marketing Manager role in Mexico City with 3-5 years of experience)
Benefits:
- 100% Company-funded Health and Dental insurance for employees and immediate family members
- Phone finance, Headphone, home office equipment, and fitness perks
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
Working Hours: Full-time position with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer finance and mobile lending
Company Size: 1,001-5,000 employees, with a dynamic and fast-paced work environment
Founded: 2015, with a mission to provide financial services to under-served customers in emerging markets
Company Description:
- PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets achieve financial stability and success
- The company lends through its patented technology that turns a smartphone into digital collateral, using cutting-edge machine learning, data science, and anti-fraud AI to offer the lowest cost and qualify the most customers in the industry
- As of 2025, PayJoy has brought 3 billion dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term
Company Specialties:
- Consumer Finance
- Mobile
- Data Science
- Emerging Markets
- Next Billion
- Access
Company Website: http://www.payjoy.com
ASSUMPTION: PayJoy's focus on emerging markets and under-served customers sets it apart from traditional financial institutions, offering unique opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Commercial, Risk, and Product
Work Arrangement: Remote OK, with flexible hours and a focus on results-driven work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience in a fast-growing, dynamic industry and work with a diverse, global team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: PayJoy has offices in multiple locations, including Mexico City, San Francisco, São Paulo, and Johannesburg
Office Location(s): 655 4th St, San Francisco, California 94107, US; Alcaldía Cuauhtemoc, Ciudad de México, MX; Avenida Paulista, São Paulo, SP, BR; William Nicol Drive & Wedgewood Link Road, Bryanston, Sandton, 2191, ZA
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and growing economy
- The city is known for its rich history, diverse neighborhoods, and thriving arts scene
- PayJoy's office in Mexico City is located in the Alcaldía Cuauhtemoc district, which is a bustling commercial and residential area
Work Schedule: Full-time position with flexible hours and a focus on results-driven work
ASSUMPTION: The location and work environment for this role may vary depending on the specific office location and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Campaign management and strategy
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with PayJoy's mission
Application Tips:
- Highlight your experience with campaign management and data analysis in your resume
- Tailor your cover letter to demonstrate your understanding of PayJoy's mission and how your skills align with the role
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Lifecycle Marketing, Campaign Management, Data Analysis, Customer Insights, A/B Testing, Omni-Channel Marketing, CRM, SQL, Problem-Solving
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Customer.io or similar lifecycle marketing platforms
- SQL
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's needs and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Finance for the next billion
- Ownership
- Break Through Walls
- Live Communication
- Transparency & Directness
- Focus on Scale
- Work-Life Balance
- Embrace Diversity
- Speed
- Active Listening
Work Style:
- Dynamic and fast-paced work environment
- Results-driven and focused on achieving business outcomes
- Collaborative and cross-functional teamwork
- Strong emphasis on data analysis and strategic decision-making
Self-Assessment Questions:
- How do you align with PayJoy's mission to provide financial services to under-served customers in emerging markets?
- How do you approach working under pressure and managing multiple projects or tasks?
- How do you balance work-life balance in a fast-paced, dynamic work environment?
ASSUMPTION: PayJoy's company culture is focused on driving results, embracing diversity, and fostering a dynamic work environment that supports growth and innovation.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Managing multiple projects and campaigns simultaneously
- Adapting to a remote work environment and collaborating with global teams
- Navigating the unique challenges and opportunities of working in emerging markets
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and professional development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Growth Marketing Manager position, with a focus on lifecycle marketing and customer retention
- However, this role is unique in its focus on emerging markets and under-served customers, offering a unique opportunity to make a social impact through financial services
- Compared to other marketing roles, this position offers significant growth potential and the chance to work on high-impact projects
ASSUMPTION: This role offers a unique blend of marketing and social impact, making it an attractive opportunity for candidates interested in both business growth and making a positive difference.
📝 Sample Projects
- Developing and executing a campaign to increase customer retention by 15% within the first six months
- Conducting A/B testing to optimize campaign performance and improve conversion rates by 20%
- Collaborating with cross-functional teams to implement required tooling and instrumentation to track campaign results and optimize customer journeys
ASSUMPTION: The specific projects and campaigns in this role will vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for PayJoy?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does PayJoy support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PayJoy measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with campaign management, data analysis, and your understanding of PayJoy's mission
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
