📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: RYZ Labs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full Time - Contract
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Buenos Aires, Argentina)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing lifecycle marketing strategies to improve customer retention and increase lifetime value
- Creating and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints
- Collaborating with the Senior Lifecycle Marketing Manager to build and launch high-impact campaigns
- Analyzing customer data to inform strategy, measure results, and predict churn
- Working in a fast-paced environment with a customer-first mentality and a bias for action
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on delivering impact and raising standards.
📋 Key Responsibilities
✅ Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns
✅ Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives
✅ Develop and optimize audience segmentation strategies to deliver targeted, relevant communications to specific customer cohorts
✅ Design campaigns triggered by key actions or inaction, such as cart abandonment, product views, or inactive customers, to drive conversion
✅ Build programs that drive repeat purchases and long-term loyalty, leveraging customer insights to reduce churn
✅ Design initiatives to re-engage lapsed customers and bring them back into the fold, targeting specific lifecycle points
✅ Identify opportunities to increase average order value (AOV) and frequency through cross-sell and upsell campaigns, educating customers about premium products
✅ Plan and execute lifecycle marketing strategies for peak seasons or major events, driving incremental revenue
✅ Build campaigns to generate reviews, testimonials, and referrals to amplify word-of-mouth growth and drive advocacy
✅ Use data and experimentation to test creative, copy, timing, and workflows to continuously improve program performance
✅ Define KPIs, monitor performance, and deliver actionable insights to key stakeholders
ASSUMPTION: This role requires a strong analytical mindset and a data-driven approach to campaign development and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs
Required Skills:
- Proven experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics
- Strong skills in segmentation, cohort analysis, and performance tracking
- Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment
- Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle
- Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns
- E-commerce experience
Preferred Skills:
- Fluency in Spanish
- Experience working with remote teams
ASSUMPTION: Candidates with experience in the e-commerce industry and a strong understanding of customer lifecycle stages will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year (based on experience and market rates for the Buenos Aires area)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Flexible work hours
- Remote work options (for some roles)
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work for some roles
ASSUMPTION: Salary range is estimated based on market data for similar roles in the Buenos Aires area and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees (small to mid-sized, offering a collaborative and agile work environment)
Founded: 2021
Company Description:
- RYZ Labs is a startup studio focused on attracting top LatAm talent to build industry-defining companies in a post-pandemic world
- The company uses cutting-edge technologies in cloud computing to create scalable and resilient applications for various industries
- RYZ Labs aims to provide diverse product solutions and plans to build a large number of startups in the coming years
Company Specialties:
- Startups
- Technology and Software Development
Company Website: ryzlabs.com
ASSUMPTION: RYZ Labs is a growing startup with a strong focus on innovation and attracting top talent to drive its success.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands
Reporting Structure: This role reports directly to the Senior Lifecycle Marketing Manager and works closely with cross-functional teams, including product, engineering, and customer success
Work Arrangement: On-site in Buenos Aires, Argentina, with the possibility of remote work for some roles
Growth Opportunities:
- As RYZ Labs continues to grow, there will be opportunities for career advancement within the marketing department or other areas of the business
- The company values internal promotions and fostering a culture of growth and development
ASSUMPTION: This role offers significant growth potential as RYZ Labs expands its portfolio of startups and increases its market presence.
🌍 Location & Work Environment
Office Type: Co-working space or shared office environment
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Buenos Aires offers a high quality of life, with excellent dining, entertainment, and educational opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work for some roles
ASSUMPTION: Living and working in Buenos Aires offers a unique blend of urban excitement and Latin American culture, with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's analytical and strategic thinking
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Data analysis and segmentation skills
- Campaign development and optimization experience
- Customer lifecycle management expertise
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing, retention marketing, or CRM roles
- Demonstrate a strong understanding of customer lifecycle stages and data-driven strategies
- Showcase your ability to work collaboratively and effectively in a fast-paced environment
- Tailor your resume and cover letter to emphasize your fit with RYZ Labs' company culture and values
ATS Keywords: Lifecycle Marketing, Retention Marketing, CRM, Email Campaigns, SMS Campaigns, Push Notifications, Segmentation, Cohort Analysis, Performance Tracking, Data Analysis, E-commerce, Customer Insights, Churn Prediction, Campaign Optimization, RFM Analysis, Integrated Campaigns
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their alignment with RYZ Labs' company culture and values.
🛠️ Tools & Technologies
- ESPs (e.g., Klaviyo, Braze, Iterable)
- Customer Data Platforms (CDPs)
- Analytics tools (e.g., Google Analytics)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Candidates should have experience with at least one ESP and be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer First Mentality
- Bias for Action
- Ownership
- Humility and Respect
- Frugality
- Deliver Impact
- Raise our Standards
Work Style:
- Autonomous and efficient
- Collaborative and team-oriented
- Focused on delivering impact and raising standards
Self-Assessment Questions:
- Do you have a strong customer-first mentality and a bias for action?
- Are you comfortable working autonomously and taking ownership of your responsibilities?
- Do you thrive in a collaborative, team-oriented environment and enjoy delivering impact?
ASSUMPTION: Candidates who align strongly with RYZ Labs' company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a high level of autonomy and responsibility
- Managing multiple campaigns and priorities simultaneously
- Adapting to new tools and technologies as the company grows and evolves
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, a proactive approach, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Lifecycle Marketing Manager position, but with a greater focus on day-to-day campaign management and optimization
- Compared to a CRM Manager role, this position has a stronger emphasis on campaign development and execution, rather than database management and segmentation
- In contrast to a Growth Marketing Manager role, this position is more focused on customer retention and lifecycle management, rather than customer acquisition and brand awareness
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive onboarding campaign for new customers, including educational content and personalized offers
- Creating and optimizing a win-back campaign to re-engage lapsed customers and drive repeat purchases
- Designing and executing a cross-sell campaign to increase average order value and frequency, based on customer data and insights
ASSUMPTION: These sample projects demonstrate the types of campaigns and initiatives the Lifecycle Marketing Manager will be responsible for developing and executing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RYZ Labs support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like RYZ Labs?
- How does RYZ Labs approach collaboration and communication with remote team members and stakeholders?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the work environment at RYZ Labs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your alignment with RYZ Labs' company culture and values
- Prepare for the interview by researching RYZ Labs and familiarizing yourself with the company's mission, values, and specialties
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
