Lifecycle Marketing Manager - B2B - all genders

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager - B2B - all genders

🔹 Company: prosperity solutions

🔹 Location: Berlin, Germany

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Senior to Staff

🔹 Remote Status: Remote in Germany + 90 days per year work from anywhere (Berlin time ±4h)

🚀 Job Overview

Key aspects of this role include:

• Targeting individual insurance brokers in Germany and Switzerland for cooperation
• Collaborating with management and cross-functional teams to optimize customer engagement and marketing strategies
• Developing and executing personalized marketing campaigns to maximize open rates, click-through rates, and conversions
• Analyzing CRM data and behavior to identify key customer segments and refine customer journeys
• Working in a small, value-driven company with a stable environment and room for individual responsibility

ASSUMPTION: The role will require a balance between strategic planning and hands-on execution, with a focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Monitor and analyze CRM data, and behavior to identify key customer segments and develop personalized marketing campaigns to effectively target and engage specific customer groups to maximize open rates, click-through rates, and conversions

✅ Plan, develop, and execute email marketing campaigns, including newsletters, promotional emails as well as transactional Emails

✅ Collaborate with cross-functional teams to redefine customer journeys and ensure the best possible experience for leads

✅ Strong decision-making skills based on data-driven insights

✅ Manage multiple projects simultaneously and work effectively in a fast-paced environment

ASSUMPTION: The role may evolve over time as the company grows and expands its partner segment, requiring adaptability and a willingness to take on new responsibilities.

🎯 Required Qualifications

Education: Not specified, but relevant experience is expected

Experience: 5-10 years of experience in marketing, with a focus on lifecycle marketing, CRM data analysis, and email marketing

Required Skills:

• Native level language skills in German
• Highly proficient in spoken and written English
• Existing EU work permit and primary residence in Germany
• Excited by A/B testing & funnel optimization
• Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment

Preferred Skills:

• Relevant industry experience (finance, insurance, investment)
• Familiarity with Git, Markdown, and basic HTML
• Experience using Braze or other engagement platform to design, implement, and optimize multi-channel messaging strategies
• Strong skills in either French or Italian and comfort writing or speaking to partners & customers in either one of these languages

ASSUMPTION: While relevant industry experience is preferred, the company is open to candidates with various backgrounds in the marketing space.

💰 Compensation & Benefits

Salary Range: Senior: 62,000 - 78,000 EUR per year, Staff: 78,000 - 85,000 EUR per year

Benefits:

• 40€/month VWL Insurance Policy (cash value 480€/year)
• Up to 50€/month internet cost reimbursement (net cash value 600€/year)
• Personal development budget
• Open Fridays: regular assigned work, work on things you want to work on, open source, personal education or don't work and recharge
• 22 vacation days (Fridays don't need a vacation day)
• Flexible hours
• Remote work with the option to work from anywhere for up to 90 days per year (Berlin time ±4h)

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on the company's stated levels and may vary depending on the candidate's seniority and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on digital experiences to tackle the pension gap in Europe

Company Size: Small, value-driven company with a stable environment and room for individual responsibility

Founded: Not specified, but running an established and profitable business

Company Description:

• Tackling the pension gap through digital experiences
• Established and profitable business with a focus on growth and expansion
• Open to candidates with various backgrounds in the marketing space

Company Specialties:

• Pension gap solutions
• Digital marketing
• Customer engagement and experience

Company Website: prosperitysolutions.com

ASSUMPTION: The company is focused on growth and expansion, with a particular emphasis on adding a further partner segment to its business.

📊 Role Analysis

Career Level: Senior to Staff level, with room for growth and individual responsibility

Reporting Structure: Directly working with and reporting to management, collaborating closely with BizDev, Salesforce, and Solutions Engineering Teams

Work Arrangement: Hybrid role with remote work options and flexible hours

Growth Opportunities:

• Expanding the partner segment and growing the business
• Taking on new responsibilities as the company evolves
• Developing skills in data analysis, marketing strategy, and team management

ASSUMPTION: The role offers opportunities for growth and development, both within the marketing function and across the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely for up to 90 days per year

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• Germany is at the heart of Europe, with easy access to other major markets
• The role may require travel to Switzerland for meetings and events

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, with the option to work from anywhere for up to 90 days per year.

💼 Interview & Application Insights

Typical Process:

• Online application and review
• Phone or video screen
• On-site or virtual interview with management
• Final decision and offer

Key Assessment Areas:

• Language skills in German and English
• Marketing experience and skills
• Data analysis and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate strong data analysis and decision-making skills
• Showcase creativity and problem-solving abilities
• Include the words "cute rabbit" in the summary field of the application form

ATS Keywords: Lifecycle Marketing, A/B Testing, Funnel Optimization, CRM Data Analysis, Email Marketing, Customer Journey Redefinition, Data-Driven Decision Making, Creative Thinking, Storytelling, Communication, Analytical Skills, Project Management, Self-Driven, Independence, HTML Familiarity, Multi-Channel Messaging

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce)
• Engagement platform (e.g., Braze)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Not specified, but the company emphasizes a stable environment, individual responsibility, and room for growth

Work Style:

• Collaborative and data-driven
• Flexible and adaptable
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a small, value-driven company with a stable environment and room for individual responsibility?
• Are you comfortable working with data and making decisions based on data-driven insights?
• Do you have strong communication skills and the ability to work effectively in a fast-paced environment?

ASSUMPTION: The company values a collaborative, data-driven, and adaptable work style, with a focus on individual responsibility and growth.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and working effectively in a fast-paced environment
• Adapting to a growing and evolving business with a focus on expansion
• Balancing strategic planning and hands-on execution
• Working with data and making decisions based on data-driven insights

ASSUMPTION: The role may present challenges related to time management, adaptability, and data analysis, but offers opportunities for growth and development.

📈 Similar Roles Comparison

• This role is focused on lifecycle marketing and customer engagement, with a particular emphasis on targeting individual insurance brokers in Germany and Switzerland
• Similar roles may include marketing manager, customer success manager, or business development manager, but with a different focus or target audience
• Career paths may vary depending on the company's growth and expansion plans, as well as the candidate's skills and experience

ASSUMPTION: The role is unique in its focus on lifecycle marketing and customer engagement within the pension gap solutions industry, but may share similarities with other marketing or customer success roles.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to engage individual insurance brokers in Germany and Switzerland
• Analyzing CRM data to identify key customer segments and refine customer journeys
• Collaborating with cross-functional teams to optimize customer engagement and marketing strategies

ASSUMPTION: Sample projects may vary depending on the company's growth and expansion plans, as well as the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the company support the professional development of its employees?
• What is the company's approach to data analysis and decision-making?
• How does the company foster a collaborative and innovative work environment?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Key questions should focus on the company's growth plans, professional development opportunities, data analysis and decision-making processes, work environment, and priorities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the careers page
• Highlight relevant marketing experience and achievements in your resume
• Demonstrate strong data analysis and decision-making skills in your cover letter
• Include the words "cute rabbit" in the summary field of the application form
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.