📌 Core Information
- Job Title: Lifecycle Marketing Manager
- Company: Vetted Pet Health
- Location: United States (Remote work is not specified)
- Job Type: Full-Time
- Category: Veterinary Services
- Date Posted: July 8, 2025
- Experience Level: 2-5 years
- Remote Status: On-site (Not specified as remote-friendly)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel content and customer journey marketing strategies
- Collaborating cross-functionally to align campaign planning with product launches and key customer touchpoints
- Managing omnichannel campaigns across email, SMS, paid media, and social to support customer journey stages
- Creating and optimizing lifecycle strategies within the app to drive engagement, education, and retention
- Designing and implementing targeted, behavior-driven email and SMS marketing campaigns using customer data and insights
- Mapping and refining customer journeys across digital experiences to identify key lifecycle moments for engagement and education
ASSUMPTION: This role requires a strong understanding of mobile app marketing and customer lifecycle management. The ideal candidate will have experience working at a mobile-first company and be comfortable using data to personalize marketing strategies at scale.
📋 Key Responsibilities
- ✅ Own the development and execution of full-funnel content and customer journey marketing strategies
- ✅ Collaborate cross-functionally to align campaign planning with product launches, seasonal trends, and key customer touchpoints
- ✅ Manage omnichannel campaigns across email, SMS, paid media, and social to support customer journey stages
- ✅ Develop and execute lifecycle strategies within the app to drive engagement, education, and retention
- ✅ Design and implement targeted, behavior-driven email and SMS marketing campaigns using customer data and insights
- ✅ Map and refine customer journeys across digital experiences to identify key lifecycle moments for engagement and education
- ✅ Assist in developing content that aligns with lifecycle stages and create a library of lifecycle-focused assets
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to achieve marketing goals.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience:
- 2+ years of lifecycle/retention marketing experience in a B2C mobile app company (mandatory)
- 2+ years of experience in B2C/direct-to-consumer mobile app
- Experience working with marketing customer platforms like Braze, Iterable, One Signal, Mailchimp, etc. to set up B2C mobile app campaigns
- Experience creating content such as blogs, emails, videos, etc.
- Required Skills:
- Strong project management and organizational skills
- Ability to work methodically, absorb constructive feedback, and meet deadlines
- Optimistic, goal-oriented, and team-spirited mindset
- Excellent written, verbal, and in-person communication and presentation skills
- Analytical mindset with the ability to interpret data and draw actionable insights related to sales
- Preferred Skills:
- Experience with light creative design with platforms such as Canva and Figma
- Experience with customer journey mapping and segmentation
- Familiarity with app store optimization (ASO) strategies
ASSUMPTION: Given the specific requirements for this role, candidates with a strong background in B2C mobile app marketing and lifecycle management are most likely to succeed.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Lifecycle Marketing Manager with 2-5 years of experience in the United States)
- Benefits:
- Competitive salary
- Health, dental, and vision insurance
- Retirement savings plan
- Professional development opportunities
- Dynamic and collaborative work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lifecycle Marketing Manager with the required experience level. The actual salary may vary depending on factors such as company size, location, and the candidate's specific qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Veterinary Services
- Company Size: 2-10 employees
- Founded: 2021
- Company Description: Vetted Pet Health is a mobile app company focused on empowering pet parents to become the best they can be by providing tools and guidance for routine pet care at home. They aim to prevent serious illnesses and costly medical bills through good habits and routine care.
- Company Specialties: Mobile app development, pet care, customer engagement, and retention strategies
- Company Website:
ASSUMPTION: Vetted Pet Health is a relatively new company, focusing on innovative solutions for pet care. Working at Vetted Pet Health offers the opportunity to be part of a small but mighty founding team, shaping the future of pet wellness.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and impact
- Reporting Structure: This role reports directly to the marketing team and collaborates with product, design, operations, and other marketing teams
- Work Arrangement: On-site (Not specified as remote-friendly)
- Growth Opportunities:
- Expanding the marketing team and taking on a leadership role as the company grows
- Gaining experience in a fast-paced, startup environment and contributing to the company's success
ASSUMPTION: This role offers a unique opportunity to grow with the company and make a significant impact on its success. As the company expands, there will be opportunities for career advancement and leadership roles.
🌍 Location & Work Environment
- Office Type: On-site (Not specified as remote-friendly)
- Office Location(s): Chicago, IL
- Geographic Context: Chicago, IL, is a vibrant city with a diverse culture and a strong pet-friendly community
- Work Schedule: Full-time, 40 hours per week (Not specified as flexible)
ASSUMPTION: Working on-site at Vetted Pet Health's headquarters in Chicago, IL, offers the opportunity to collaborate closely with the founding team and immerse oneself in the company's culture and mission.
💼 Interview & Application Insights
- Typical Process: Apply through the provided link, complete an initial screening, and proceed to interviews with the marketing team and other stakeholders
- Key Assessment Areas: Marketing strategy, campaign planning, app engagement, email and SMS marketing, customer journey mapping, and creative content development
- Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Showcase your understanding of mobile app marketing and customer lifecycle management
- Demonstrate your ability to think strategically and creatively about marketing campaigns
- ATS Keywords: Lifecycle marketing, email marketing, digital marketing, social media marketing, customer journey mapping, content creation, project management, data analysis, app engagement, CRM campaigns, A/B testing, segmentation, creative design, communication skills, analytical skills, customer insights
ASSUMPTION: The application process for this role is likely to be competitive, and candidates with a strong background in lifecycle marketing and relevant experience in the mobile app industry will have the best chances of success.
🛠️ Tools & Technologies
- Braze, Iterable, One Signal, Mailchimp (or similar marketing customer platforms)
- Canva, Figma (or similar creative design platforms)
- Project management tools (not specified)
- Analytics and reporting tools (not specified)
ASSUMPTION: The ideal candidate will have experience working with marketing customer platforms, creative design tools, project management tools, and analytics and reporting tools to effectively manage lifecycle marketing campaigns.
👔 Cultural Fit Considerations
- Company Values: Empowering pet parents, preventive care, customer engagement, and retention (Implied from the company's mission and focus)
- Work Style: Collaborative, innovative, data-driven, and customer-focused (Based on the company's focus on customer engagement and retention)
- Self-Assessment Questions:
- How do you align with Vetted Pet Health's mission to empower pet parents and improve pet wellness?
- How comfortable are you working in a fast-paced, startup environment and collaborating with cross-functional teams?
- How do your personal work styles and preferences fit with Vetted Pet Health's collaborative and data-driven approach?
ASSUMPTION: Candidates who are passionate about pet care, customer engagement, and retention, and who thrive in a collaborative, innovative, and data-driven environment are most likely to be a good fit for Vetted Pet Health's culture.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with a small team may require adaptability and the ability to wear multiple hats
- The role requires a strong understanding of mobile app marketing and customer lifecycle management, which may present a learning curve for candidates without relevant experience
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments
ASSUMPTION: While this role presents unique opportunities for growth and impact, candidates should be prepared to adapt to a fast-paced environment and be open to learning and developing new skills.
📈 Similar Roles Comparison
- This role is similar to a Lifecycle Marketing Manager or Retention Marketing Manager position in other mobile app or tech companies
- However, this role is unique in its focus on the pet care industry and the opportunity to shape the future of pet wellness through innovative marketing strategies
- Career paths for this role may include advancing to a senior marketing role, such as a Senior Lifecycle Marketing Manager or Director of Marketing, as the company grows
ASSUMPTION: Candidates should research similar roles in the mobile app and tech industries to better understand the market and competitive landscape. However, they should also recognize the unique aspects of this role and the opportunity it presents to make a significant impact in the pet care industry.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to improve app engagement and retention
- Creating targeted email and SMS marketing campaigns to promote pet wellness milestones and preventative care reminders
- Designing and implementing a loyalty program to encourage long-term app usage and customer engagement
- Collaborating with the product team to optimize key in-app experiences and improve feature adoption
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to think strategically and creatively about marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Vetted Pet Health?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Vetted Pet Health support the professional development and growth of its employees?
- What is the company's long-term vision for the pet care industry, and how does this role contribute to achieving that vision?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's mission and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Prepare for interviews by researching the company, understanding the role's requirements, and practicing your responses to common interview questions
- Follow up after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
