📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager (Fixed Term)
🔹 Company: Intercom
🔹 Location: Dublin, Ireland
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid, 3 days/week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer lifecycle campaigns to drive product adoption and expansion
- Collaborating cross-functionally with product marketing, product education, customer success, and growth teams
- Leveraging data to personalize and optimize campaigns, and iterating based on performance
- Protecting and upholding Intercom's brand in all customer touchpoints
ASSUMPTION: This role requires a strong understanding of lifecycle marketing principles and a proven track record in executing campaigns across multiple channels.
📋 Key Responsibilities
✅ Own and execute customer lifecycle campaigns from strategy to execution
✅ Drive product adoption and expansion through multi-channel campaigns
✅ Write crisp, clear, customer-first copy that aligns with Intercom's Marketing Principles
✅ Partner cross-functionally with various teams to deliver cohesive messaging
✅ Use data to segment audiences, trigger campaigns based on behavior, and optimize results
✅ Use a multi-channel mix to reach users where it matters most
✅ Protect and uphold Intercom's brand in all customer touchpoints
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in lifecycle or customer marketing, ideally in SaaS, B2B, or AI
Required Skills:
- Proven experience in lifecycle marketing, with a strong track record of driving product adoption and expansion
- Hands-on experience with email, in-product messaging, push, and SMS campaigns
- Excellent copywriting and communication skills, with a customer-first mindset
- Proven ability to work cross-functionally with technical, product, and customer-facing teams
- Confident using data to shape strategy and optimize results
- Positive and team-oriented attitude
Preferred Skills:
- Experience in SaaS or B2B environments
- Proficiency with Fin and Intercom
ASSUMPTION: Candidates with experience in AI-first environments and a strong understanding of marketing in an AI world will be highly valued.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for mid-level marketing roles in Dublin)
Benefits:
- Competitive salary and equity in a fast-growing start-up
- Lunch served every weekday, plus a variety of snack foods and a fully stocked kitchen
- Regular compensation reviews
- Pension scheme & match up to 4%
- Life assurance, comprehensive health, and dental insurance for you and your dependents
- Flexible paid time off policy
- Paid maternity leave, as well as 6 weeks paternity leave for fathers
- Cycle-to-Work Scheme and secure bike storage
- MacBooks are the standard equipment
Working Hours: Full-time (40 hours/week), with flexible working hours and a hybrid work arrangement (3 days/week on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Dublin. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Relationship Management (CRM) and Customer Engagement
Company Size: Medium-sized (501-1,000 employees), offering a collaborative and dynamic work environment
Founded: 2011, with a strong focus on innovation and growth
Company Description:
- Intercom is an AI-first customer service platform, enhancing customer experience and operational efficiency
- Offers two major components: Fin AI Agent (human-quality AI agent working with any Helpdesk) and the Intercom Customer Service Platform (AI-first platform trusted by thousands of support leaders)
- Backed by leading venture capitalists and committed to delivering remarkable customer service
Company Specialties:
- Customer Relationship Management (CRM)
- Customer Engagement
- Customer Communication
- Live Chat
- Customer Support
- Customer Feedback
- Marketing Automation
- Helpdesk
- Mobile
- Customer Service
- AI
- Chat Bots
- CX
- Customer Experience
- Shared Inbox
- Support Automation
Company Website: www.intercom.com
ASSUMPTION: Intercom's focus on AI and customer service makes it an attractive option for candidates interested in cutting-edge technology and customer-centric environments.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Senior Manager, Customer Lifecycle Marketing
Work Arrangement: Hybrid (3 days/week on-site), with flexible working hours
Growth Opportunities:
- Potential to move into a permanent role or take on additional responsibilities
- Chance to work on high-impact campaigns and make a significant impact on the company's growth
- Opportunity to learn and develop skills in AI-first marketing environments
ASSUMPTION: This fixed-term role offers a unique opportunity to gain experience in a fast-growing company and make a significant impact on its customer lifecycle marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): 55 2nd Street, 4th Floor, San Francisco, California 94105, US; 2nd Floor, Stephen Court, 18-21 St. Stephen’s Green, Dublin, Dublin 2, IE
Geographic Context:
- Dublin, Ireland: Known for its vibrant tech scene, rich history, and high quality of life
- San Francisco, California, US: A global hub for technology and innovation
Work Schedule: Full-time (40 hours/week), with flexible working hours and a hybrid work arrangement (3 days/week on-site)
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the office 3 days a week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Campaign strategy and execution
- Copywriting and communication skills
- Data analysis and interpretation
- Cross-functional collaboration
- Cultural fit and alignment with Intercom's core values
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Provide examples of successful campaigns you've executed and the results they drove
- Demonstrate your understanding of Intercom's products and AI-first approach to marketing
ATS Keywords: Lifecycle Marketing, Customer Marketing, Campaign Management, Copywriting, Data Analysis, Cross-Functional Collaboration, Product Adoption, SaaS, B2B, AI, Email Marketing, In-Product Messaging, Push Notifications, SMS Marketing, Customer Success, Growth Marketing, Customer Engagement
ASSUMPTION: Intercom's hiring process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive results and collaborate effectively.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- In-product messaging platforms (e.g., Intercom, UserEngage)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- SMS marketing platforms (e.g., Twilio, Plivo)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic environment
- Focus on results and impact
- Strong emphasis on collaboration and cross-functional teamwork
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have a proven track record of driving product adoption and expansion through lifecycle marketing campaigns?
- Are you comfortable working in a fast-paced, AI-first environment and collaborating with cross-functional teams?
- Do you have strong copywriting and communication skills, with a customer-first mindset?
ASSUMPTION: Intercom values candidates who are customer-focused, data-driven, collaborative, and adaptable to change.
⚠️ Potential Challenges
- Working in a fast-paced, constantly evolving AI-first environment
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the marketing landscape and customer needs
ASSUMPTION: Candidates should be comfortable working in a dynamic environment and be able to adapt to change quickly.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position offers a unique opportunity to work in an AI-first environment and drive product adoption and expansion
- Intercom's focus on customer service and engagement sets it apart from other companies in the CRM and marketing automation spaces
- This role offers the chance to work on high-impact campaigns and make a significant impact on the company's growth
ASSUMPTION: Candidates should consider Intercom's unique focus on AI and customer service when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to launch a new product feature
- Creating targeted email campaigns to re-engage dormant users and drive product adoption
- Collaborating with the product team to gather user feedback and inform product development
ASSUMPTION: These sample projects are intended to illustrate the types of campaigns and initiatives the Lifecycle Marketing Manager may work on, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical lifecycle of an Intercom customer and how this role fits into that journey?
- How does the Customer Lifecycle Marketing team collaborate with other departments, such as Product Marketing and Customer Success?
- What are the most significant challenges facing the Customer Lifecycle Marketing team currently, and how can this role help address them?
- How does Intercom support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Prepare examples of successful campaigns you've executed and the results they drove
- Demonstrate your understanding of Intercom's products and AI-first approach to marketing
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
