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📌 Core Information
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🔹 **Job Title:** Lifecycle Marketing Operations Specialist
🔹 **Company:** Zillow
🔹 **Location:** Mexico City, Mexico
🔹 **Job Type:** Full-Time, Teleworker (Remote)
🔹 **Category:** Marketing
🔹 **Date Posted:** July 30, 2025
🔹 **Experience Level:** Mid-Senior level (2-5 years)
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🚀 Job Overview
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Key aspects of this role include:
- Planning and implementing marketing projects
- Collaborating with product managers to identify new marketing opportunities
- Preparing regular marketing activity reports
- Providing marketing support to distributors, OEMs, and resellers
- Supporting public relations through researching, writing, and editing press releases
- Coordinating trade show activities, website development, and e-commerce strategies
- Tracking marketing campaigns to evaluate results and provide recommendations
ASSUMPTION: This role requires a strong background in marketing operations and project management, with a focus on driving marketing success through data-driven insights and strategic planning.
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📋 Key Responsibilities
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✅ Plan and implement marketing projects, including estimating costs and managing projects to completion
✅ Collaborate with product managers to identify new marketing opportunities and prepare regular marketing activity reports
✅ Provide pre- and post-sale marketing support to distributors, OEMs, and resellers
✅ Support public relations by researching, writing, and editing press releases
✅ Coordinate trade show activities, website development, and future e-commerce strategies
✅ Track marketing campaigns to evaluate results and provide recommendations for future marketing promotions
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders.
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🎯 Required Qualifications
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Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing operations, project management, or a related role
Required Skills:
- Proven experience in marketing operations and project management
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Ability to work independently or in a team
- Proficiency in marketing software and tools
- Fluency in English (Spanish proficiency is a plus)
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce, HubSpot)
- Knowledge of marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with e-commerce platforms (e.g., Shopify, Magento)
ASSUMPTION: Candidates with experience in the tech industry or working with tech products may find this role particularly appealing, as Zillow is a tech-driven real estate platform.
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💰 Compensation & Benefits
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Salary Range: MXN 80,000 - 120,000 per month (Based on experience and location. Zillow also offers equity awards based on factors such as experience, performance, and location.)
Benefits:
- Competitive base salary
- Equity awards
- Benefits package (details not specified)
Working Hours: Full-time (40 hours/week), with occasional in-office events for Mexico City-based employees
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing operations specialists in Mexico. Actual compensation may vary based on the candidate's experience and performance.
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📌 Applicant Insights
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🔍 Company Context
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Industry: Real Estate Technology (PropTech)
Company Size: Medium (201-500 employees)
Founded: 2000
Company Description:
- Zillow is a leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration, and knowledge around the place they call home.
- Their flagship brand, Zillow.com, and its mobile app, are the most visited and most downloaded real estate marketplaces in the U.S.
- Zillow's family of brands also includes Trulia, StreetEasy, HotPads, and Naked Apartments.
Company Specialties:
- Real estate marketplaces
- Home buying, selling, and renting services
- Data and analytics
- Marketing and advertising solutions
Company Website: Zillow.com
ASSUMPTION: Zillow's focus on data-driven decision-making and innovative technology makes it an attractive employer for marketing professionals looking to leverage their skills in a dynamic, fast-paced environment.
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📊 Role Analysis
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Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Operations Manager
Work Arrangement: Teleworker (Remote) with occasional in-office events for Mexico City-based employees
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing operations team
- Opportunity to work on high-impact projects and collaborate with cross-functional teams
- possibility to transition into other marketing roles or specializations as the company grows
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in a fast-growing tech industry and work on high-impact projects that drive business growth.
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🌍 Location & Work Environment
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Office Type: Hybrid (Remote with occasional in-office events)
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy.
- The city offers a mix of urban and suburban living, with various neighborhoods catering to different lifestyles.
- Mexico City has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.
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💼 Interview & Application Insights
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Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing operations and project management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Zillow's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing operations and project management experience
- Demonstrate your understanding of Zillow's business and the real estate industry
- Prepare examples of your marketing campaigns, projects, or initiatives that showcase your skills and achievements
- Be ready to discuss your approach to marketing operations and project management, as well as your ideas for driving marketing success at Zillow
ATS Keywords: Marketing Operations, Project Management, Marketing Strategy, Data Analysis, Communication, Public Relations, E-commerce, Trade Show Coordination, Report Preparation
ASSUMPTION: Zillow's interview process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's ongoing success in the real estate market.
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🛠️ Tools & Technologies
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- Marketing software (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- E-commerce platforms (e.g., Shopify, Magento)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing team's preferences and the projects at hand.
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👔 Cultural Fit Considerations
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Company Values:
- Put Customers First
- Act with Integrity
- Embrace Change
- Collaborate
- Innovate
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have experience working with data to inform marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in collaborative settings and enjoy working with cross-functional teams?
ASSUMPTION: Zillow values candidates who are passionate about real estate, data-driven marketing, and innovation, and who align with the company's core values.
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⚠️ Potential Challenges
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- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, ever-changing work environment
- Working remotely and maintaining productivity without direct supervision
- Occasional in-office events in Mexico City, which may require travel
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to time management.
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📈 Similar Roles Comparison
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- This role is similar to a Marketing Operations Manager or Marketing Project Manager, but with a focus on lifecycle marketing and a mid-senior level experience requirement.
- In the real estate industry, this role may differ from similar positions in other sectors, as it requires a strong understanding of the real estate market and consumer behavior.
- Career progression in this role may lead to senior marketing operations or management positions, or transitions into other marketing specializations within Zillow.
ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development in the marketing field.
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📝 Sample Projects
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- Developing and implementing a marketing campaign to promote Zillow's new rental marketplace feature
- Analyzing marketing data to identify trends and optimize campaign performance
- Coordinating a trade show event, including vendor management, logistics, and on-site support
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a marketing operations specialist might work on at Zillow, but the specific projects may vary based on the company's priorities and market conditions.
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❓ Key Questions to Ask During Interview
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- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role contribute to addressing them?
- How does this role collaborate with other marketing teams and stakeholders within Zillow?
- What opportunities are there for professional growth and development within the marketing operations team?
- How does Zillow support work-life balance for its employees, particularly those working remotely?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.
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📌 Next Steps for Applicants
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To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations and project management experience, as well as your understanding of the real estate industry
- Prepare examples of your marketing campaigns, projects, or initiatives that showcase your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
