Lifecycle Marketing Specialist

📌 Core Information

🔹 Job Title: Lifecycle Marketing Specialist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing lifecycle marketing programs to meet revenue goals
• Collaborating with creative and operational teams for campaign execution
• Tracking performance metrics and delivering actionable insights
• Serving as the main point of contact for execution teams

ASSUMPTION: This role requires a balance of strategic thinking, project management, and analytical skills to effectively manage lifecycle marketing programs and collaborate with various teams.

📋 Key Responsibilities

✅ Manage and optimize lifecycle marketing programs to meet quarterly revenue targets

✅ Prepare production briefs for execution teams to implement campaigns

✅ Manage communication and alignment across teams, including creative studios and operational partners

✅ Review creative assets and provide feedback to ensure they align with the campaign brief

✅ Serve as the main point of contact for execution teams, providing context for audience segmentation and targeting

✅ Track and analyze program performance, preparing detailed reports and actionable recommendations

ASSUMPTION: The role involves a mix of strategic planning, project management, and data analysis to ensure successful campaign execution and performance optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in lifecycle marketing, email, and CRM

Required Skills:

• Proven experience in marketing automation tools (e.g., Braze, Salesforce)
• Strong project management skills
• Exceptional analytical skills
• Strong written and verbal communication skills
• Proficiency with Slack, G-Suite, ClickUp

Preferred Skills:

• Experience in the fintech industry
• Familiarity with audience segmentation, targeting strategies, and campaign execution

ASSUMPTION: Candidates with a strong background in lifecycle marketing, email, and CRM, along with relevant experience in marketing automation tools, are well-suited for this role.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Based on industry standards for mid-senior level marketing roles in the Philippines)

Benefits:

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in the Philippines, considering the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on providing offshore employees for marketing tasks

Company Size: Small (11-50 employees) - Offers a close-knit work environment with opportunities for growth and impact

Founded: 2021 - A relatively new company with a growing presence in the market

Company Description:

• Provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• Helps marketing teams focus on brand, strategy, and results by delegating repetitive tasks to qualified Growth Assistants
• Offers services such as offshore marketing assistants, design assistants, and SDR assistants

Company Specialties:

• Offshore marketing assistance
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant is a growing company that focuses on providing offshore marketing support to help businesses streamline their marketing efforts.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers opportunities for growth and increased responsibilities

Reporting Structure: The Lifecycle Marketing Specialist will work closely with creative and operational teams, reporting directly to the Growth Marketing team

Work Arrangement: Remote OK - Flexible work arrangements with a focus on results and performance

Growth Opportunities:

• As the company grows, there may be opportunities for the Lifecycle Marketing Specialist to take on more responsibilities or move into a management role
• Working closely with various teams allows for learning and growth in different aspects of marketing
• The role offers the chance to develop skills in project management, data analysis, and strategic thinking

ASSUMPTION: This role provides opportunities for professional growth and development within the company and the broader marketing industry.

🌍 Location & Work Environment

Office Type: Remote - The company operates primarily remotely, with employees working from various locations

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a tropical climate and is known for its vibrant culture and friendly people
• Manila, the capital city, offers a mix of urban and suburban living, with various amenities and attractions
• The cost of living in the Philippines is generally lower compared to other Southeast Asian countries

Work Schedule: Full-time (40 hours/week) with flexible hours - The role requires a balance of independent work and collaboration with team members

ASSUMPTION: Working remotely for a company based in the Philippines offers a unique opportunity to experience a different work culture and environment while enjoying a lower cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Marketing automation tool proficiency
• Project management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in lifecycle marketing, email, and CRM
• Demonstrate strong project management skills and analytical thinking in your resume and cover letter
• Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability

ATS Keywords: Lifecycle Marketing, Email Marketing, CRM, Marketing Automation, Project Management, Data Analysis, Campaign Development, Stakeholder Collaboration, Performance Analysis

ASSUMPTION: The application process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Braze, Salesforce)
• Data analytics platforms
• Slack, G-Suite, ClickUp

ASSUMPTION: Familiarity with marketing automation tools, data analytics platforms, and project management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Continuous Learning
• Results-Driven

Work Style:

• Remote-friendly and flexible
• Focus on results and performance
• Encourages continuous learning and growth

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable collaborating with various teams and managing multiple projects?
• Do you have strong analytical skills and enjoy deriving insights from data?

ASSUMPTION: Candidates who are self-motivated, results-driven, and enjoy working in a remote, collaborative environment will likely find a good fit with GrowthAssistant's company culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and adaptability
• Working remotely may present distractions or require self-discipline to maintain productivity
• Keeping up with industry trends and best practices in lifecycle marketing may necessitate continuous learning and upskilling
• Collaborating with various teams may require strong communication and interpersonal skills

ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be crucial for success in this role.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position places a stronger emphasis on project management and stakeholder collaboration
• Working with a smaller company offers more opportunities for growth and impact but may also require more adaptability and multitasking
• This role may provide more exposure to different aspects of marketing compared to more specialized positions, fostering career growth and development

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if it aligns with their career goals and preferences.

📝 Sample Projects

• Developing and executing a multi-channel lifecycle marketing campaign to drive customer engagement and revenue
• Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI
• Collaborating with creative and operational teams to ensure seamless campaign execution and alignment with brand guidelines

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Lifecycle Marketing Specialist role at GrowthAssistant.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GrowthAssistant support the professional development and growth of its employees?
• What are the most challenging aspects of working remotely for this role, and how can they be addressed?
• How does GrowthAssistant ensure the quality and consistency of its offshore marketing services?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching the company and practicing common marketing interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.