Lifecycle Marketing Specialist

📌 Core Information

🔹 Job Title: Lifecycle Marketing Specialist

🔹 Company: Borrowell

🔹 Location: Toronto, Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote-First (Quarterly In-Person Meetings)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing campaigns to improve member onboarding, engagement, and upselling/cross-selling of financial products.
• Championing A/B and multivariate testing efforts to optimize top-of-funnel performance.
• Collaborating with cross-functional teams to promote new product/feature launches and develop dedicated user segments and journeys.
• Building and tracking dashboards to identify performance trends and measure KPIs.

ASSUMPTION: This role requires a balance of creativity (for campaign development) and analytical skills (for testing and data analysis).

📋 Key Responsibilities

✅ Develop and manage email and in-app marketing campaigns, including end-to-end ownership of copywriting, email template development, journey mapping, deployment, and reporting.

✅ Champion A/B testing and multivariate testing efforts to uncover insights and optimize top-of-funnel performance.

✅ Work with cross-functional teams to promote new product/feature launches and develop dedicated user segments and journeys for said segments.

✅ Build and track dashboards to identify performance trends and measure KPIs, reviewing insights and recommendations with the Lifecycle Team weekly and sharing with external and senior stakeholders quarterly.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization and prioritization skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of experience in email management, user segmentation, data analytics, and reporting.

Required Skills:

• Data-driven mindset, with a focus on funnel and conversion analysis.
• Test-savvy, with experience running A/B and multivariate tests on content, design, and segmentation.
• Experience with enterprise-level email service providers (e.g., Salesforce Marketing Cloud, Hubspot, Braze).
• Experience with email automation.
• Adaptable and able to prioritize among multiple ongoing projects.
• Strong attention to detail and ability to think through complex problems.
• Proven success in working with cross-functional teams.
• Ability to communicate ideas, collaborate on execution, and report on results.

Preferred Skills:

• Experience with Looker, Tableau, or other data visualization tools.
• Experience with Salesforce Marketing Cloud.
• Basic understanding of SQL for audience segmentation and AMPscript/Liquid for personalization.
• Experience working in a scale-up environment.
• French language skills.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Marketing Specialist role in Toronto with 2-5 years of experience)

Benefits:

• Comprehensive health benefits (medical, dental, vision, paramedical).
• Additional health benefits (virtual benefit offering for nurses, doctors, and mental health professionals).
• Maternity and parental leave top-up.
• Wellness benefit ($600 annually).
• WFH reimbursement (for home office equipment).
• Employee development benefit (annual reimbursements for learning).
• Givewell benefit (1 paid volunteer day per year).
• Flexibility (flexible working hours and vacation policy).

Working Hours: Full-time (40 hours/week) with flexible working hours and a flexible vacation policy.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Borrowell is a fintech company focused on helping Canadians understand, build, and use their credit effectively.

Company Size: 51-200 employees. Borrowell is a mid-sized company, offering a more intimate work environment than larger corporations but with enough resources to support growth and innovation.

Founded: 2014. Borrowell was founded with a mission to empower Canadians to take control of their financial futures.

Company Description:

• Borrowell provides comprehensive credit monitoring and personalized insights to over 3 million members.
• The company offers innovative services such as Credit Builder and rent reporting to help consumers build credit.
• Borrowell also offers personalized financial product recommendations based on each member's credit profile and financial goals.

Company Specialties:

• Online lending and marketplace lending.
• Personal finance and consumer loans.
• Credit scores and credit monitoring.
• Data analytics and wealth management.
• Mortgages and savings accounts.

Company Website: borrowell.com

ASSUMPTION: Borrowell's focus on empowering Canadians to make informed decisions about their finances makes it an attractive employer for candidates passionate about financial well-being.

📊 Role Analysis

Career Level: Intermediate. This role is suitable for candidates with 2-5 years of experience in marketing, particularly in email management and user segmentation.

Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Revenue and Marketing teams, collaborating with various cross-functional teams to promote new product launches and optimize user experiences.

Work Arrangement: Remote-first with quarterly in-person meetings. Borrowell offers flexibility and remote work options, allowing employees to balance their personal and professional lives.

Growth Opportunities:

• As Borrowell continues to grow, there may be opportunities for the Lifecycle Marketing Specialist to take on more responsibilities or move into a management role.
• The company's focus on innovation and data-driven decision-making provides ample opportunities for professional development.
• Working closely with cross-functional teams exposes the candidate to various aspects of the business, fostering a well-rounded skill set.

ASSUMPTION: Borrowell's growth trajectory and focus on innovation create exciting opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Remote-first with an office in Toronto. Borrowell's remote-first policy allows employees to work from home or a co-working space, with quarterly in-person meetings at the Toronto office.

Office Location(s): 1 University Ave, Toronto, Ontario M5J 2P1, CA

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, offering a diverse range of cultural, recreational, and entertainment options.
• The city is known for its vibrant neighborhoods, including downtown, midtown, and the waterfront, providing various housing and lifestyle options.
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time (40 hours/week) with flexible working hours and a flexible vacation policy. Borrowell offers a balance between work and personal life, with the option to work from home or a co-working space.

ASSUMPTION: Toronto's diverse culture, vibrant neighborhoods, and ample recreational opportunities make it an attractive location for candidates seeking a dynamic urban environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• Technical interview with the Revenue and Marketing teams to assess data analysis and campaign development skills.
• Final interview with the hiring manager and/or other team members to discuss cultural fit and team dynamics.

Key Assessment Areas:

• Data analysis and interpretation skills.
• Campaign development and management skills.
• Collaboration and communication skills.
• Problem-solving and critical thinking skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in email management, user segmentation, and data analytics.
• Prepare for the technical interview by brushing up on your data analysis and campaign development skills.
• Research Borrowell's mission, values, and company culture to demonstrate your cultural fit during the final interview.

ATS Keywords: Email management, user segmentation, data analytics, A/B testing, multivariate testing, campaign development, cross-functional teams, collaboration, communication, problem-solving, data-driven decision-making.

ASSUMPTION: Borrowell's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a collaborative, data-driven environment.

🛠️ Tools & Technologies

• Enterprise-level email service provider (e.g., Salesforce Marketing Cloud, Hubspot, Braze).
• Email automation tools (e.g., Mailchimp, Constant Contact).
• Data visualization tools (e.g., Looker, Tableau).
• SQL for audience segmentation and AMPscript/Liquid for personalization.

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Empower Canadians to take control of their financial futures.
• Collaborate openly and honestly to achieve common goals.
• Embrace continuous learning and improvement.
• Act with integrity and respect in all interactions.

Work Style:

• Data-driven and results-oriented.
• Collaborative and team-focused.
• Adaptable and able to prioritize among multiple projects.
• Strong attention to detail and ability to think through complex problems.

Self-Assessment Questions:

• Do you share Borrowell's passion for empowering Canadians to take control of their financial futures?
• Are you comfortable working in a collaborative, data-driven environment and making data-driven decisions?
• Do you have strong attention to detail and the ability to think through complex problems?

ASSUMPTION: Borrowell values candidates who align with their mission, embrace a data-driven approach, and demonstrate strong attention to detail and problem-solving skills.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong prioritization and time management skills.
• Borrowell's focus on data-driven decision-making may require candidates to adapt to new tools and technologies.
• The remote-first work arrangement may present challenges for candidates who prefer an in-office environment.
• Toronto's competitive job market may make it challenging for candidates to secure a role at Borrowell.

ASSUMPTION: While Borrowell offers numerous benefits and opportunities for professional growth, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals.

📈 Similar Roles Comparison

• Lifecycle Marketing Specialist vs. Marketing Manager: The Lifecycle Marketing Specialist role focuses more on campaign development and management, while the Marketing Manager role involves strategic planning and team leadership.
• Lifecycle Marketing Specialist vs. Email Marketing Specialist: The Lifecycle Marketing Specialist role is broader in scope, encompassing user segmentation, data analytics, and A/B testing, while the Email Marketing Specialist role focuses solely on email marketing campaigns.
• Career path: The Lifecycle Marketing Specialist role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing.

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing similar roles and determining the best fit for their skills and aspirations.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve member onboarding and engagement.
• Conducting A/B testing on email subject lines, content, and design to optimize open rates and click-through rates.
• Collaborating with the Product team to promote a new feature launch, including user segmentation, journey mapping, and campaign development.

ASSUMPTION: The specific projects assigned may vary depending on the candidate's experience, the team's priorities, and the company's growth trajectory.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Revenue and Marketing teams?
• How does Borrowell support the professional development and growth of its employees?
• What are the most significant challenges facing the Lifecycle Marketing Specialist role in the next 6-12 months, and how can I contribute to addressing them?
• How does Borrowell measure the success of its marketing campaigns, and how can I help improve their performance?
• What is the company's long-term vision for growth and expansion, and how can this role contribute to achieving it?

ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and commitment to Borrowell's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Borrowell - Lifecycle Marketing Specialist
• Tailor your resume and cover letter to highlight your relevant experience in email management, user segmentation, data analytics, and A/B testing.
• Prepare for the technical interview by brushing up on your data analysis and campaign development skills.
• Research Borrowell's mission, values, and company culture to demonstrate your cultural fit during the final interview.
• Follow up with the hiring manager one week after the final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.