Lifecycle Product Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Product Marketing Manager

🔹 Company: Nelson Education LTD

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Hybrid

🔹 Category: Education, Digital Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving adoption, engagement, and sustained growth across Nelson's education product portfolio
• Owning go-to-market strategies and collaborating with sales and product teams
• Enhancing customer experiences through lifecycle campaigns and sales enablement
• Feeding customer feedback into product development

ASSUMPTION: This role requires a strong understanding of digital marketing, product marketing, and education systems to succeed.

📋 Key Responsibilities

✅ Lead go-to-market (GTM) strategy for new features, content updates, and adoption initiatives

✅ Own messaging and positioning for various segments, ensuring clarity, consistency, and relevance

✅ Execute lifecycle campaigns via email, in-product messaging, and other channels

✅ Create sales enablement and support assets to help teams communicate value and drive deeper customer conversations

✅ Collaborate with Product to understand roadmap priorities and translate them into launch plans

✅ Measure and report on campaign results, using data and insights to inform strategy and improve engagement

✅ Conduct webinars as needed for product implementation

✅ Coordinate communication between internal stakeholders

✅ Manage digital content, including coordinating with web development teams to maintain customer-facing landing pages

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to manage multiple projects.

🎯 Required Qualifications

Education: University Degree or College Diploma

Experience: 3+ years in a digital marketing management role

Required Skills:

• Excellent communication skills (written and oral)
• Analytical skills and presentation skills
• Proven ability to develop, implement, and measure innovative projects
• Experience with platforms such as BigCommerce, Canva, Salesforce, Pardot, NetSuite, and Jira
• Experience with database analysis and metric-based decision making
• Knowledge of ministries of education and school boards across Canada
• Ability to travel nationally for sales and stakeholder presentations
• Strong time-management skills and competency for handling multiple tasks/projects
• Valid driver's license and willingness to travel

Preferred Skills:

• Experience with Edwin, Nelson's digital learning platform
• Fluency in French

ASSUMPTION: Candidates with experience in the education sector or education technology (EdTech) will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 100,000 per year (Based on industry standards for a digital marketing manager with 3-5 years of experience in the education sector)

Benefits:

• Flexible and customizable health, dental, and paramedical plans
• Health Spending Account (HSA) and Personal Spending Account (PSA)
• Employee Assistance Program (EAP)
• Pension plan with company matching contributions
• Registered Retirement Savings Plan (RRSP) with company contributions
• Annual educational reimbursement for professional development
• Access to LinkedIn Learning

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nelson is the largest Canadian-owned and operated K-12 content provider, known for its innovative products and solutions catering to learners across the country.

Company Size: 51-200 employees (According to LinkedIn)

Founded: 1911 (Over 110 years ago)

Company Description:

• As the country’s largest K-12 education content provider, Nelson remains dedicated to its legacy of looking forward, paving the way in creating boundless, accessible, and engaging learning experiences for all.
• Nelson's innovative solutions, including Edwin, its digital learning platform, provide curriculum-aligned content that supports diverse learning styles while fostering critical thinking, creativity, and lifelong learning.
• Nelson listens intently to the unique needs of educators, students, and administrators everywhere, and continuously evolves what it does and builds to improve their lives daily.

Company Specialties:

• Education
• Publishing
• Education technology

Company Website: nelson.com

ASSUMPTION: Nelson's extensive experience in the education sector and commitment to innovation make it an attractive employer for those passionate about education and making a positive difference in communities.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: Reports to the Senior Manager, Integrated Digital Marketing

Work Arrangement: Hybrid (Remote and On-site) with a flexible work schedule

Growth Opportunities:

• Potential to move into a senior marketing role or take on more strategic responsibilities
• Opportunities to work on high-impact projects and initiatives
• Chance to gain experience in the education sector and education technology

ASSUMPTION: This role offers a unique opportunity to grow professionally while making a positive impact on the education sector.

🌍 Location & Work Environment

Office Type: Hybrid (Remote and On-site)

Office Location(s): 2005 Sheppard Ave East, Suite 700, Toronto, ON M2J 5B4, CA

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, offering a diverse cultural scene, vibrant neighborhoods, and numerous job opportunities.
• The office is located in North York, a suburban district of Toronto, with easy access to public transportation and amenities.
• Nelson's hybrid work model allows for a balance between remote work and in-office collaboration.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, Monday to Friday, with flexible hours and remote work options

ASSUMPTION: Nelson's hybrid work model and flexible work schedule cater to employees seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (Senior Manager, Integrated Digital Marketing)
• Final interview with the Director of Marketing
• Background check and reference check

Key Assessment Areas:

• Digital marketing and product marketing skills
• Understanding of the education sector and education technology
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Nelson's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Nelson's products, services, and the education sector in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
• Research Nelson's company culture and values to ensure a strong cultural fit

ATS Keywords: Digital Marketing, Product Marketing, Education, Education Technology, Lifecycle Campaigns, Sales Enablement, Customer Feedback, Database Analysis, Time Management, Team Collaboration, Project Management, CRM Management, Web Development Coordination, Customer Service, Detail Orientation, Strategic Thinking

ASSUMPTION: Nelson's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• BigCommerce
• Canva
• Salesforce
• Pardot
• NetSuite
• Jira
• Edwin (Nelson's digital learning platform)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Cross-functional teamwork
• Data-driven decision making
• Agile and adaptable
• Strong communication and collaboration skills

Self-Assessment Questions:

• How do you align with Nelson's company values, and how have you demonstrated these values in your previous roles?
• How do you approach working with diverse teams and stakeholders, and how have you navigated challenges in cross-functional environments?
• How do you balance strategic thinking with tactical execution, and how have you applied this approach in your previous roles?

ASSUMPTION: Nelson places a strong emphasis on cultural fit and seeks candidates who align with its values and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic planning with tactical execution
• Working with diverse teams and stakeholders, including educators, administrators, and internal teams
• Keeping up with the evolving education landscape and technology
• Travel requirements for sales and stakeholder presentations

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the education sector and education technology
• This role offers unique opportunities to work on high-impact projects and initiatives, driving growth and engagement for Nelson's education products
• Career progression in this role may lead to senior marketing positions or strategic roles within the education sector

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations in the education sector or education technology.

📝 Sample Projects

• Developing and executing a lifecycle campaign to drive user engagement and retention for Edwin, Nelson's digital learning platform
• Collaborating with the product team to launch a new feature or content update, creating launch plans and messaging that resonate with end users and decision-makers
• Creating sales enablement assets, such as battlecards and one-pagers, to support the sales team in driving deeper customer conversations

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Nelson's education products?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nelson support the professional development and growth of its employees?
• What are the most challenging aspects of working in the education sector, and how does Nelson address these challenges?
• How does Nelson foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Nelson's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
• Research Nelson's company culture and values to ensure a strong cultural fit
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.