Live Events Senior Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Live Events Senior Digital Marketing Strategist

🔹 Company: Ramsey Solutions

🔹 Location: Franklin, TN

🔹 Job Type: Full-Time (Ramsey)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with relocation assistance and flexible schedules)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of digital marketing campaigns
• Collaboration with cross-functional teams to drive marketing success
• Utilization of customer insights and data analysis to inform marketing strategies
• Creation and implementation of omnichannel marketing strategies

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and collaboration skills. The ideal candidate will have a strong background in digital marketing and experience working in B2C environments.

📋 Key Responsibilities

✅ Develop and implement strategic marketing and content strategies

✅ Collaborate with various teams to drive marketing success

✅ Utilize customer insights and data analysis to inform marketing strategies

✅ Create detailed marketing action plans (MAPs) for product launches, campaigns, and giveaways

✅ Conduct research to create targeted marketing campaigns that address audience needs

✅ Maintain transparent communication with stakeholders through detailed reports on marketing squad performance, achievements, and upcoming initiatives

ASSUMPTION: This role requires a strong understanding of marketing funnels, campaign planning, and data analysis. The ideal candidate will be comfortable using tools like Google Analytics and Segment to uncover insights and personalize marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of digital marketing experience, including 2+ years of planning and driving marketing campaigns

Required Skills:

• Proven experience in digital marketing, with a focus on B2C
• Familiarity with tools like Google Analytics and Segment
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience working in the financial services industry
• Fluency in Spanish (or other languages)

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with experience in campaign planning, data analysis, and stakeholder communication. Familiarity with the financial services industry and/or fluency in additional languages is a plus.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000/year + profit sharing

Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Working Hours: Full-time (40 hours/week) with flexible schedules available

ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for a senior digital marketing strategist role. The benefits package is comprehensive and includes health insurance, retirement plans, and various wellness reimbursements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Company Size: 1,001-5,000 employees. As a mid-sized company, Ramsey Solutions offers a structured environment with established processes and a clear hierarchy, while still providing opportunities for growth and innovation.

Founded: 1992. Ramsey Solutions was founded by Dave Ramsey, who has been providing no-nonsense money advice on the radio since 1992.

Company Description:

• Ramsey Solutions provides financial counseling and education through various channels, including radio shows, live events, and digital platforms.
• The company is committed to helping people build wealth, do work they love, and create real relationships in a commonsense but countercultural way.
• Ramsey Solutions offers a range of products and services, including Financial Peace University, Foundations in Personal Finance, and various books and resources.

Company Specialties:

• Teaching people how to beat debt and build wealth
• Personal development and entrepreneurship
• Financial wellness and mental health
• Marriage and family counseling
• Business leadership and leadership development

Company Website: https://www.ramseysolutions.com/

ASSUMPTION: As a mid-sized company in the financial services industry, Ramsey Solutions offers a structured environment with established processes and a clear hierarchy. The company is committed to helping people build wealth and achieve financial freedom through its various products and services.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position that requires a high level of strategic thinking, data analysis, and collaboration skills.

Reporting Structure: The Live Events Senior Digital Marketing Strategist will report directly to the Live Events team and collaborate with various cross-functional teams, including marketing, sales, and product development.

Work Arrangement: On-site with relocation assistance available and flexible schedules.

Growth Opportunities:

• Potential to advance to a director or manager role within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Access to professional development and leadership training programs

ASSUMPTION: As a senior-level role within a mid-sized company, this position offers opportunities for career growth and professional development. The ideal candidate will be looking to take on a leadership role and make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: On-site. Ramsey Solutions' headquarters is located just outside of Nashville in Franklin, TN.

Office Location(s): 1011 Reams Fleming Blvd., Franklin, TN 37064, US

Geographic Context:

• Franklin, TN is located just outside of Nashville, offering a suburban environment with easy access to urban amenities
• The area is known for its high quality of life, excellent schools, and affordable housing
• Franklin, TN has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours/week) with flexible schedules available

ASSUMPTION: Franklin, TN offers a suburban environment with easy access to urban amenities, making it an attractive location for both work and leisure. The area is known for its high quality of life and affordable housing, making it an ideal place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the director or department head
• Background check and offer extension

Key Assessment Areas:

• Digital marketing experience and skills
• Campaign planning and execution
• Data analysis and interpretation
• Communication and collaboration skills
• Alignment with company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Be prepared to discuss your experience with marketing funnels, campaign planning, and data analysis
• Research Ramsey Solutions and be ready to discuss how your values and career goals align with the company's mission

ATS Keywords: Digital Marketing, Marketing Campaigns, B2C Experience, Google Analytics, Data Analysis, Customer Insights, Omnichannel Marketing, Email Marketing, Paid Media, Digital Advertising, Organic Social Media, Market Research, Stakeholder Communication, Performance Reporting

ASSUMPTION: The application process for this role is typical for a mid-sized company in the financial services industry. The ideal candidate will have a strong background in digital marketing, with experience in campaign planning, data analysis, and stakeholder communication. Familiarity with the financial services industry and/or fluency in additional languages is a plus.

🛠️ Tools & Technologies

• Google Analytics
• Segment
• Marketo or similar marketing automation platforms
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience using tools like Google Analytics and Segment to uncover insights and personalize marketing. Familiarity with marketing automation platforms, social media management tools, and project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Compassionate
• Honest
• Respectful
• Transparent
• Committed to excellence

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented
• Adaptable

Self-Assessment Questions:

• Do you align with Ramsey Solutions' values of compassion, honesty, respect, transparency, and commitment to excellence?
• Are you comfortable working in a collaborative, data-driven, and innovative environment?
• Do you thrive in a results-oriented and adaptable work environment?

ASSUMPTION: Ramsey Solutions values a compassionate, honest, respectful, transparent, and committed to excellence work environment. The ideal candidate will be comfortable working in a collaborative, data-driven, and innovative environment and thrive in a results-oriented and adaptable work environment.

⚠️ Potential Challenges

• Working on-site in Franklin, TN may not be suitable for candidates who prefer remote work or live far away
• The role may require occasional travel for live events and conferences
• The fast-paced and dynamic nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require working with tight deadlines and managing multiple projects simultaneously

ASSUMPTION: The ideal candidate will be comfortable working on-site in Franklin, TN and may be required to travel occasionally for live events and conferences. The fast-paced and dynamic nature of the role may be challenging, but the ideal candidate will thrive in a fast-paced and innovative environment.

📈 Similar Roles Comparison

• This role is unique in its focus on live events and the integration of digital marketing strategies with in-person experiences
• Similar roles in the industry may focus more on digital marketing strategies or event planning, but not the intersection of the two
• Career paths for this role may include advancement to director or manager roles within the marketing department or transitioning to other senior marketing roles within the company

ASSUMPTION: This role is unique in its focus on live events and the integration of digital marketing strategies with in-person experiences. The ideal candidate will have experience in both digital marketing and event planning and be comfortable working in a fast-paced and innovative environment.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for an upcoming live event, including email marketing, paid media, and organic social media strategies
• Conducting market research to identify audience needs and preferences for a new product launch, and developing a targeted marketing strategy to address those needs
• Creating and implementing a detailed marketing action plan (MAP) for a giveaway or promotion, including timelines, channels, and key performance indicators (KPIs)

ASSUMPTION: The ideal candidate will have experience developing and executing targeted marketing campaigns, conducting market research, and creating detailed marketing action plans. Familiarity with the financial services industry and/or fluency in additional languages is a plus.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing squad structure and how this role fits within it?
• How does the Live Events team collaborate with other departments, such as sales and product development?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ramsey Solutions support the professional development and growth of its employees?
• What are the biggest challenges facing the Live Events team, and how can this role help address them?

ASSUMPTION: The ideal candidate will be curious about the marketing squad structure, cross-functional collaboration, and professional development opportunities. They will also be eager to understand the key priorities and challenges facing the Live Events team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past marketing campaigns, data analysis, and stakeholder communication
• Research Ramsey Solutions and be ready to discuss how your values and career goals align with the company's mission
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.