Local Growth Manager

📌 Core Information

🔹 Job Title: Local Growth Manager

🔹 Company: Specsavers

🔹 Location: Sweden

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 Years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating tailored, actionable volume plans for Specsavers stores
• Collaborating with Regional and Local Marketing teams
• Providing strategic direction to store partners
• Monitoring and analyzing the ROI of local marketing initiatives

ASSUMPTION: The job likely involves some level of on-site presence in various Swedish stores to understand local challenges and opportunities firsthand, as the role requires regular travel and direct collaboration with store teams.

📋 Key Responsibilities

✅ Partnering with Regional Relationship Managers (RRMs) to assess store requirements

✅ Ensuring BTC stores implement effective volume-driving strategies

✅ Developing and overseeing tailored plans for specific stores (TAPs and Red Stores)

✅ Monitoring, analyzing, and reporting on performance and ROI of initiatives

ASSUMPTION: The role demands a good balance of strategic planning and tactical execution, suggesting candidates should be comfortable transitioning between high-level strategy and detailed analysis.

🎯 Required Qualifications

Education: Marketing or retail-based education useful but not mandatory

Experience: 3-5 years in a retail environment with strong commercial acumen

Required Skills:

• Data analysis and trend identification skills
• Strong customer service orientation
• Relationship building and management ability
• Strategic planning and execution skills

Preferred Skills:

• Experience in local marketing or collaboration with store teams
• Understanding of marketing tools to drive customer volume

ASSUMPTION: While specific qualifications are listed, personal traits such as proactive leadership and collaborative spirit are equally important for success in this role.

💰 Compensation & Benefits

Salary Range: Not specified, but a competitive package with industry benefits

Benefits:

• Eye care vouchers
• Subscription to Headspace
• Access to online learning and development programs
• Participation in social events and gatherings

Working Hours: 40 hours per week, with flexibility for travel

ASSUMPTION: Given the role’s demand for travel, there might be considerations for travel-related allowances or compensations.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a focus on eye and hearing care

Company Size: 158 employees, indicating a moderately sized business with potential for individual impact

Founded: Not specified, but part of a longstanding global brand

Company Description:

• Pioneers in eye and hearing care technology
• Global leader with a family-oriented work culture
• Values-driven company focused on collaboration and innovation

Company Specialties:

• Optometry
• Audiology
• Retail Marketing

Company Website: Not Specified

ASSUMPTION: Specsavers, though headquartered in Blackpool, operates globally, providing extensive resources and opportunities for professional growth within the Swedish market.

📊 Role Analysis

Career Level: Mid-level management, suitable for those with some leadership experience in retail

Reporting Structure: Reports directly to the Head of Store Operations

Work Arrangement: On-site with regular store visits across Sweden

Growth Opportunities:

• Potential to transition into higher regional roles
• Opportunities for professional development through internal programs
• Increased responsibilities in strategic planning and execution

ASSUMPTION: Candidates may have opportunities to influence regional strategies and have high visibility in the corporate structure, shaping the growth trajectory of Swedish operations.

🌍 Location & Work Environment

Office Type: Swedish support office in a dynamic setting

Office Location(s): Gothenburg, with travel to other Swedish locations

Geographic Context:

• Based in a region well-known for its high quality of life
• Gothenburg offers a vibrant cultural scene
• Strategic location for business and personal development

Work Schedule: Standard office hours with flexibility required for travel

ASSUMPTION: The role requires adaptability to different store environments, suggesting candidates enjoy versatile workdays and the travel that accompanies them.

💼 Interview & Application Insights

Typical Process:

• Application submission
• Initial screening
• Two rounds of interviews
• Personality assessment feedback

Key Assessment Areas:

• Commercial acumen and strategic mindset
• Data analysis and decision-making abilities
• Interpersonal and collaboration skills

Application Tips:

• Highlight previous successes in driving retail growth
• Demonstrate strategic and analytical thinking in your cover letter
• Prepare for questions on data-driven decision-making

ATS Keywords: Volume Plans, Retail Growth, Customer Volume Strategies, Store Management

ASSUMPTION: The selection process appears thorough, focusing on both quantitative abilities and interpersonal acumen to ensure candidates fit Specsavers' collaborative culture.

🛠️ Tools & Technologies

• Marketing analytics platforms
• CRM systems
• Data visualization tools

ASSUMPTION: Proficiency in commonly used marketing analytics tools and familiarity with CRM systems is likely essential, supporting data-driven decisions and strategic planning.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Curiosity and innovation
• Courage and compassion

Work Style:

• Data-informed decision-making
• Team-oriented and collaborative approach
• Dynamic and adaptable work mentality

Self-Assessment Questions:

• How do you handle data-driven decision-making?
• Describe a time you improved store performance through collaboration.
• What strategies do you employ to increase customer volume?

ASSUMPTION: Specsavers values a proactive and adaptable mindset, understanding that changes in retail are constant, which could be essential in maintaining a competitive edge.

⚠️ Potential Challenges

• Balancing multiple store strategies simultaneously
• Adapting volume plans to rapidly changing market conditions
• Integrating into a culturally diverse work environment
• Managing travel requirements effectively

ASSUMPTION: The role may sometimes require quick adaptation to unforeseen retail challenges, making resilience a key asset for potential candidates.

📈 Similar Roles Comparison

• Increased emphasis on regional and custom store strategies compared to typical retail management roles
• Higher involvement with marketing teams than other store operations positions
• Broader scope requiring data analysis and strategic insights

ASSUMPTION: More strategic weight and accountability compared to similar roles, reflecting an opportunity for significant impact and growth.

📝 Sample Projects

• Creating a new volume-driving plan for an underperforming store
• Developing a marketing initiative aligned with local cultural events
• Leading a regional workshop to enhance store operator skills

ASSUMPTION: Projects likely emphasize innovation and strategic application of data insights to optimize retail operations.

❓ Key Questions to Ask During Interview

• How does Specsavers measure the success of volume plans?
• What are the key challenges faced by stores in Sweden?
• Can you describe the company's approach to local marketing?
• What tools and resources are available for strategic planning?
• How do you define collaboration within the Specsavers culture?

ASSUMPTION: Engaging questions about the role and its challenges demonstrate a candidate’s preparedness and keen interest in fit and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Specsavers career portal or job posting site
• Ensure your resume highlights key achievements related to retail growth
• Prepare supporting documents if requested post-application
• Anticipate follow-up communications for initial screening
• Be ready for potential travel to interviews or assessment centers

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.