Local Growth Manager

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📌 Core Information

🔹 Job Title: Local Growth Manager

🔹 Company: Specsavers

🔹 Location: Sweden

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Support and drive growth in local stores by developing tailored volume plans.
• Collaborate with Regional and Local Marketing teams to enhance growth strategies.
• Provide expertise and strategic direction to store partners.
• Ensure alignment of strategies with store-specific needs.

ASSUMPTION: This role likely involves strategic planning and stakeholder management, aimed at driving tangible store-level growth, aligned with corporate goals.

📋 Key Responsibilities

✅ Partner with Regional Relationship Managers to assess and implement volume-driving plans.

✅ Ensure BTC stores maximize footfall and sales through effective strategies.

✅ Develop tailored plans for TAPs and Red Stores for improved performance.

✅ Monitor and report on the effectiveness of local initiatives.

ASSUMPTION: Responsibilities imply a significant focus on data analysis and strategic planning to achieve store-specific targets.

🎯 Required Qualifications

Education: A marketing or retail-based education is useful but not mandatory.

Experience: 3-5 years in a retail environment with strong commercial acumen.

Required Skills:

• Data analysis and trend identification.
• Local marketing tool application.
• Customer service and relationship-building skills.

Preferred Skills:

• Experience in local marketing or working with partners and store teams.
• A strategic mindset to translate insights into plans.

ASSUMPTION: The qualifications emphasize analytical, strategic, and relationship management skills as essential to the role.

💰 Compensation & Benefits

Salary Range: Not specified; competitive within the retail industry.

Benefits:

• Eye care vouchers.
• Subscription to Headspace.
• Access to online learning and personal development opportunities.

Working Hours: 40 hours per week with some travel flexibility required.

ASSUMPTION: The compensation package is likely competitive, considering the role’s responsibility and Specsavers' market presence.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specializing in eye and hearing care.

Company Size: Approximately 158 employees, offering a dedicated team environment.

Founded: Not specified, but Specsavers has a well-established presence in the industry.

Company Description:

• Global leader in innovative eye and hearing care technologies.
• Committed to accessibility and customer well-being.
• Culturally inclusive with a focus on growth and collaboration.

Company Specialties:

• Eye care solutions.
• Hearing care technologies.
• Retail and service excellence.

Company Website: Not Specified

ASSUMPTION: The company's focus on care and innovation suggests a robust support infrastructure for employee growth.

📊 Role Analysis

Career Level: Mid-level opportunity for impact and growth.

Reporting Structure: Reports directly to the Head of Store Operations.

Work Arrangement: Primarily on-site with required travel to stores.

Growth Opportunities:

• Potential for advancement within the operations team.
• Exposure to regional and global corporate strategies.
• Development of high-impact, strategic marketing initiatives.

ASSUMPTION: The role offers significant growth potential given its focus on strategy and leadership in store operations.

🌍 Location & Work Environment

Office Type: Support office environment in Gothenburg.

Office Location(s): Gothenburg, Sweden, with coverage across Sweden.

Geographic Context:

• Located in a key commercial hub in Sweden.
• Access to regional retail markets and consumer segments.
• Vibrant community with corporate presence.

Work Schedule: Office hours with some travel; flexibility may be required seasonally.

ASSUMPTION: The location suggests a dynamic work setting with opportunities for regional collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial CV screening.
• Two rounds of interviews.
• Personality assessment with feedback.

Key Assessment Areas:

• Strategic thinking and problem-solving abilities.
• Relationship and stakeholder management skills.
• Data-driven decision-making.

Application Tips:

• Highlight relevant retail and strategic experience.
• Prepare to discuss data analysis techniques.
• Showcase examples of successful marketing initiatives.

ATS Keywords: Retail experience, data analysis, customer engagement, strategic development, relationship building.

ASSUMPTION: The application process is designed to assess both strategic and interpersonal skills critical for the role.

🛠️ Tools & Technologies

• Retail analytics software.
• Marketing automation tools.
• Customer relationship management (CRM) systems.

ASSUMPTION: The role will likely utilize these technologies to support data-driven decision-making and marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Collaboration.
• Curiosity.
• Courage and compassion.

Work Style:

• Flexible thinker with a structured approach.
• Team-centric and supportive.
• Proactive and responsive to change.

Self-Assessment Questions:

• Do you thrive in dynamic environments?
• Are you skilled at building strategic relationships?
• How do you manage multi-stakeholder projects?

ASSUMPTION: A collaborative and adaptable personality is essential for success at Specsavers.

⚠️ Potential Challenges

• Managing diverse stakeholder expectations.
• Developing tailored marketing strategies across diverse regions.
• Ensuring consistent execution of volume plans.
• Navigating store-specific constraints and market conditions.

ASSUMPTION: The role's strategic demands may require flexibility and strong problem-solving skills.

📈 Similar Roles Comparison

• Compared to similar roles, this position demands high regional exposure.
• Focus on data-driven growth tactics across multiple stores.
• Requires significant collaboration with marketing and operations teams.

ASSUMPTION: The uniqueness of this role is defined by its blend of strategic marketing and operational execution.

📝 Sample Projects

• Launching new volume-driving campaigns in key locations.
• Implementing a regional marketing activation toolbox.
• Conducting ROI analysis for strategic initiatives.

ASSUMPTION: Projects will likely focus on tangible growth initiatives and optimization of marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role align with Specsavers' strategic goals?
• What metrics define success in this position?
• How are local marketing strategies evaluated and adjusted?
• What support does Specsavers provide for ongoing professional development?
• How does the company foster innovation at the store level?

ASSUMPTION: These questions help understand both the strategic alignment and support structure inherent to the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company career portal.
• Make sure your resume highlights relevant experiences and skills.
• Prepare for a response focusing on both your strategic thinking and collaborative skills.
• Be ready for a personality assessment as part of the process.
• If shortlisted, prepare for two rounds of interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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