Local Marketing Manager-武汉

📌 Core Information

🔹 Job Title: Local Marketing Manager-武汉

🔹 Company: Abbott

🔹 Location: Wuhan, Hubei, China

🔹 Job Type: Full-Time

🔹 Category: Sales Force

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional plans according to market strategies
• Collaborating with the regional sales team to conduct academic activities
• Maintaining relationships with KOLs to support brand promotion
• Managing the regional market budget and providing market situation feedback to the center
• Adapting national strategies to the regional market and recommending emerging KOLs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and executing promotional plans according to market strategies

✅ Collaborating with the regional sales team to conduct academic activities

✅ Maintaining relationships with KOLs to support brand promotion

✅ Managing the regional market budget and providing market situation feedback to the center

✅ Adapting national strategies to the regional market and recommending emerging KOLs

ASSUMPTION: The role may require occasional travel to attend industry events or meet with KOLs.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Business, or a related field is required.

Experience: A minimum of 5 years of experience in the pharmaceutical industry is required.

Required Skills:

• Proven track record in marketing strategy development and execution
• Strong sales collaboration skills
• Excellent training and communication skills
• Strong problem-solving skills
• Fluency in Chinese (Mandarin) and proficiency in English

Preferred Skills:

• Experience in the medical device industry
• Knowledge of the Chinese healthcare market

ASSUMPTION: Candidates with experience in medical marketing or a related field may be given priority.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, according to industry standards, the average salary for a Local Marketing Manager in the pharmaceutical industry in Wuhan is approximately CNY 300,000 - 450,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan

Working Hours: The standard workweek is 40 hours, Monday through Friday, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.

Company Size: Abbott is a large company with over 10,000 employees globally. This size offers opportunities for career growth and development.

Founded: Abbott was founded in 1888 and has a rich history in the healthcare industry.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
• Abbott serves people in more than 160 countries.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's large size and global presence offer opportunities for international assignments and career advancement.

📊 Role Analysis

Career Level: This role is at the manager level, with opportunities for growth and development within the company.

Reporting Structure: The Local Marketing Manager reports directly to the Regional Marketing Director.

Work Arrangement: This role is on-site, with occasional travel required for industry events or meetings with KOLs.

Growth Opportunities:

• Advancement to a regional marketing director role
• Expansion into other therapeutic areas or business units
• International assignments

ASSUMPTION: Successful candidates will have a strong track record in marketing and a desire to grow within the company.

🌍 Location & Work Environment

Office Type: Abbott's Wuhan office is located in the Oceanwide City Square, offering a modern and collaborative work environment.

Office Location(s): Wuhan, Hubei, China

Geographic Context:

• Wuhan is the capital of Hubei province and is a major transportation hub in central China.
• The city is known for its rich history and cultural heritage, as well as its vibrant food scene.
• Wuhan has a humid subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek is 40 hours, Monday through Friday, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the regional marketing director

Key Assessment Areas:

• Marketing strategy development and execution
• Sales collaboration skills
• Communication and presentation skills
• Problem-solving skills
• Language proficiency in Chinese (Mandarin) and English

Application Tips:

• Tailor your resume to highlight your marketing and sales experience, as well as any relevant industry knowledge.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.
• Demonstrate your understanding of the Chinese healthcare market and Abbott's products.

ATS Keywords: Marketing strategy, sales collaboration, KOL management, promotional planning, market analysis, product knowledge, competitive analysis, relationship building, medical promotion, market research, product positioning

ASSUMPTION: The interview process may take several weeks, depending on the candidate's availability and the hiring manager's schedule.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and other common marketing and sales tools.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Collaboration
• Integrity

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Innovative
• Customer-focused

Self-Assessment Questions:

• Do you have a proven track record in marketing strategy development and execution?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have strong problem-solving skills and the ability to adapt to changing priorities?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Abbott's company values and work style.

⚠️ Potential Challenges

• The role may require occasional travel, which could be challenging for candidates with family or personal commitments.
• The fast-paced nature of the role may be challenging for candidates who prefer a more structured work environment.
• The competitive nature of the pharmaceutical industry may present challenges in achieving market share and brand recognition.
• The political and regulatory environment in China may present unique challenges for marketing and sales efforts.

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage them effectively.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this role places a greater emphasis on sales collaboration and KOL management.
• The pharmaceutical industry in China is highly competitive, with a focus on innovation and regulatory compliance.
• Career progression in Abbott may involve moving into different therapeutic areas or business units, or taking on international assignments.

ASSUMPTION: Candidates should research similar roles and the pharmaceutical industry in China to better understand the competitive landscape.

📝 Sample Projects

• Developing and executing a promotional plan for a new product launch in the Wuhan market
• Conducting market research to assess the competitive landscape and identify opportunities for brand differentiation
• Collaborating with the sales team to conduct academic activities and maintain relationships with KOLs

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may not be exhaustive.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other functions within Abbott, such as sales and medical affairs?
• What opportunities are there for professional growth and development within the company?
• How does Abbott support its employees in achieving a healthy work-life balance?
• What are the key challenges facing the company in the Chinese market, and how does this role address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the market, but may not be exhaustive.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and sales experience, as well as any relevant industry knowledge.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.
• Demonstrate your understanding of the Chinese healthcare market and Abbott's products.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.