Local Marketing Manager (all genders)

📌 Core Information

🔹 Job Title: Local Marketing Manager (all genders)

🔹 Company: GoStudent

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Owning local marketing for 2-3 Studienkreis centers in Germany
• Launching high-impact campaigns to drive foot traffic and sign-ups
• Building partnerships with schools, parent groups, and local influencers
• Managing local budgets creatively and effectively
• Tailoring messaging to local communities and parent/student needs

ASSUMPTION: This role requires a high level of autonomy and creativity, with a focus on driving local growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Act as the CMO of your cities: full responsibility for local marketing in 2–3 areas

✅ Launch high-impact campaigns that drive real foot traffic and sign-ups

✅ Use local budgets creatively and effectively to fuel visible growth

✅ Build partnerships with schools, parent groups, and local influencers

✅ Highlight our strengths: affordability, accessibility, and proven results

✅ Tailor messaging to local communities and parent/student needs

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and community engagement to achieve local marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of experience in marketing, events, partnerships, or brand management

Required Skills:

• Proven track record in local marketing or a related field
• Excellent communication and interpersonal skills
• Strong creative thinking and problem-solving abilities
• Fluency in German and comfort in English
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience in the education sector or related industries
• Knowledge of the German market and consumer behavior
• Proficiency in using marketing tools and platforms

ASSUMPTION: While specific industry experience is not required, a strong understanding of local marketing principles and a passion for driving growth are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and remote work options
• Opportunities for professional development and growth
• Competitive salary and benefits package
• Dynamic and international work environment

Working Hours: Full-time (40 hours per week) with flexibility for local event attendance

ASSUMPTION: The salary range is based on industry standards for similar roles in Germany, with consideration for the required experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 1,001-5,000 employees

Founded: 2016

Company Description:

• GoStudent is a leading tutoring provider and Europe's highest-valued EdTech company
• Founded in Vienna, Austria, in 2016, GoStudent has expanded its offering through acquisitions and now supports over 5 million families each month
• GoStudent employs over 1,500 talents across its portfolio and is committed to unlocking every child's potential through hybrid education

Company Specialties:

• Tutoring
• Education
• School
• Tutors
• Teaching
• Startup
• Learning
• B2C
• Mobile
• Fast Paced
• Teachers
• Student
• Teenagers
• Kids
• Math
• German
• English
• Online
• Platform
• E-Learning
• Elementary School
• High School
• University
• K-12
• Physics
• Chemistry
• French
• Spanish
• Informatics
• Edtech
• Knowledge
• Digital
• Biology
• Latin
• History
• Geography
• Children
• Parents
• Coaching
• Study
• Study Plan
• Video Tutoring
• Homework
• Mobile App
• Lessons
• Courses
• School Grades
• and Exams

Company Website: http://www.gostudent.at

ASSUMPTION: GoStudent's diverse range of specialties and commitment to hybrid education indicate a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the regional marketing manager and works closely with local center managers

Work Arrangement: Remote work with regular travel to assigned cities for local events and partnerships

Growth Opportunities:

• Progression to a senior marketing role or management position
• Expansion of responsibilities to cover additional regions or centers
• Opportunities to work on cross-functional projects and initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Remote work with occasional travel to local centers and events

Office Location(s): Germany (with flexibility to work from home or other locations within Germany)

Geographic Context:

• Germany has a diverse range of cities and regions, each with its unique cultural and economic characteristics
• The role requires an understanding of local markets and consumer behavior to tailor marketing strategies effectively
• Germany's strong education sector and focus on lifelong learning present opportunities for growth and innovation

Work Schedule: Full-time (40 hours per week) with flexibility for local event attendance and travel

ASSUMPTION: The remote work arrangement and flexibility for local event attendance allow for a balanced work-life schedule and the opportunity to engage with local communities directly.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the regional marketing manager and local center manager
• Final interview with the head of marketing or another senior leader

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and interpersonal skills
• Understanding of local marketing principles and the German market
• Ability to work independently and manage multiple projects

Application Tips:

• Highlight relevant experience and achievements in local marketing or related fields
• Demonstrate a strong understanding of the German market and consumer behavior
• Showcase your creativity and problem-solving abilities through examples or case studies
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission

ATS Keywords: Local Marketing, Campaign Management, Partnership Building, Event Planning, Community Engagement, Influencer Marketing, Creativity, Fluency in German, English Proficiency, Budget Management, Tailored Messaging, Street-Smart Strategies

ASSUMPTION: The application process is designed to assess the candidate's fit for the role and the company's culture, with a focus on creativity, strategic thinking, and communication skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Design and graphics tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Student-centric
• Ambitious
• Collaborative
• Innovative
• Data-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong understanding of local marketing principles and the German market?
• Are you able to tailor your communication and messaging to different audiences and contexts?

ASSUMPTION: GoStudent's values and work style emphasize a dynamic, collaborative, and data-driven culture that prioritizes student-centric and innovative approaches to education.

⚠️ Potential Challenges

• Managing local budgets effectively to maximize growth and impact
• Building and maintaining strong relationships with local partners and stakeholders
• Adapting marketing strategies to diverse local markets and consumer behaviors
• Balancing remote work and local event attendance to maintain productivity and engagement

ASSUMPTION: These challenges can be overcome through strong project management skills, a deep understanding of local markets, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• This role differs from other local marketing positions in its focus on the education sector and the unique challenges and opportunities it presents
• GoStudent's commitment to hybrid education and innovation sets it apart from traditional tutoring providers and education companies
• Career progression in this role may involve expanding responsibilities to cover additional regions or centers, or taking on a senior marketing or management position

ASSUMPTION: While this role shares similarities with other local marketing positions, its unique focus on the education sector and GoStudent's innovative approach to hybrid education make it a distinct and attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive sign-ups and foot traffic for a local center
• Building and maintaining strong relationships with local schools, parent groups, and influencers to promote the center and its services
• Analyzing local market data and consumer behavior to inform tailored marketing strategies and improve campaign performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Local Marketing Manager, from creative campaign development to data-driven strategy and community engagement.

❓ Key Questions to Ask During Interview

• How does GoStudent's approach to hybrid education set it apart from traditional tutoring providers and education companies?
• What opportunities are there for professional development and growth within the organization?
• How does the company support work-life balance for remote employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of local marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific challenges and opportunities presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and fit for the role
• Prepare examples or case studies that demonstrate your creativity and problem-solving abilities
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.