📌 Core Information
🔹 Job Title: Loyalty Marketing Manager
🔹 Company: Best Buy Canada
🔹 Location: Vancouver, BC, Canada
🔹 Job Type: Full-Time, Hybrid (1 day/week in-office)
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: Hybrid (Remote-first with 1 day/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading the end-to-end design, development, delivery, and continuous improvement of the myBestBuy loyalty program.
- Creating and executing targeted promotional campaigns to increase myBestBuy account adoption and usage, as well as Best Buy mobile app downloads.
- Developing new myBestBuy program features and benefits to expand its value and desire.
- Managing budgets for loyalty initiatives and measuring performance and ROI results.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of loyalty marketing and digital marketing trends.
📋 Key Responsibilities
✅ Lead the evolution and elevation of myBestBuy into a highly desired loyalty program.
✅ Own the end-to-end design, development, delivery, and continuous improvement of myBestBuy.
✅ Create and execute targeted promotional campaigns to increase myBestBuy account adoption and usage, as well as Best Buy mobile app downloads.
✅ Develop new myBestBuy program features and benefits to expand its value and desire.
✅ Complete and present a monthly business review of myBestBuy performance to key senior leadership and executive stakeholders.
✅ Develop creative digital wallet initiatives to increase sign-in, visitation rates, and purchase frequency.
✅ Manage budgets for loyalty initiatives and measure performance and ROI results.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work cross-functionally with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 4-6 years of experience designing and implementing retail loyalty programs.
Required Skills:
- Proven experience project managing the development and implementation of modern loyalty initiatives (or equivalent marketing programs) for a large enterprise.
- Excellent influencing, communication, relationship building, and interpersonal skills to collaborate effectively with leaders cross-functionally.
- Expert knowledge of digital marketing, CRM, and ecommerce practices.
Preferred Skills:
- Experience with loyalty program software and platforms.
- Familiarity with data analysis tools and techniques.
ASSUMPTION: Candidates with experience in retail, ecommerce, or customer loyalty programs are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $86,000 - $98,000 CAD per year (Annualized base pay range)
This role has a bonus component in addition to the base.
Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.
Benefits:
- Employee discounts on awesome tech from day one.
- Flexible health benefits and wellness program.
- TFSA and RRSP programs.
- 100% matched company pension plan.
- Training programs to build new and transferable skills.
Working Hours: 40 hours per week, with flexible hours and the option to work remotely most of the time.
ASSUMPTION: The salary range provided is based on industry standards for loyalty marketing managers with 4-6 years of experience in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically consumer electronics, computers, and entertainment products.
Company Size: Best Buy Canada has 10,001+ employees, making it a large enterprise. This means there are ample opportunities for career growth and diverse teams to work with.
Founded: 2001 (as Best Buy Canada Ltd.)
Company Description:
- Best Buy Canada is one of the largest omni-channel retailers of consumer electronics, computers, and entertainment products, related accessories, and services in Canada.
- The company operates as a wholly-owned subsidiary of Best Buy Co., Inc. (NYSE: BBY) and is part of the Best Buy Enterprise family of brands and partnerships.
- Best Buy Canada is committed to growth and innovation, offering a wide range of products and services to its customers.
Company Specialties:
- Consumer Electronics
- Entertainment Products
- Mobile
- Customer Service
- Gaming
- Retail Sales
- Computer Support
- Home Theatre Installation
Company Website: www.bestbuy.ca
ASSUMPTION: Best Buy Canada is a well-established company with a strong brand presence in the Canadian market, offering a stable work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills.
Reporting Structure: This role reports directly to the Senior Manager, Loyalty & CRM.
Work Arrangement: Hybrid (Remote-first with 1 day/week in-office), with flexible hours and the option to work remotely most of the time.
Growth Opportunities:
- Potential career progression into senior management roles within the marketing department or other areas of the business.
- Opportunities to work on high-impact projects and initiatives that drive customer engagement and loyalty.
- Chance to develop expertise in loyalty marketing and digital marketing trends.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's loyalty program and customer engagement strategies.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3
Geographic Context:
- Vancouver, BC, is a vibrant, multicultural city with a mild climate and a strong focus on outdoor activities and sustainability.
- The city offers a high quality of life, with excellent schools, healthcare, and recreational facilities.
- Vancouver is also a major hub for technology and innovation, with a thriving startup scene and numerous tech companies.
Work Schedule: Flexible, with the option to work remotely most of the time and 1 day/week in the office.
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work flexibility and in-person collaboration and socialization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR team.
- In-depth interview with the hiring manager and/or other team members.
- Final interview with the senior leadership team.
Key Assessment Areas:
- Loyalty marketing expertise and strategic thinking.
- Project management skills and ability to work cross-functionally.
- Communication and interpersonal skills.
- Cultural fit and alignment with Best Buy Canada's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with loyalty marketing programs and digital marketing trends.
- Demonstrate your ability to work collaboratively and effectively with cross-functional teams.
- Showcase your problem-solving skills and ability to think strategically about loyalty marketing initiatives.
ATS Keywords: Loyalty Marketing, Digital Marketing, CRM, Ecommerce, Project Management, Communication, Relationship Building, Interpersonal Skills, Retail Loyalty Programs
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Loyalty program software and platforms (e.g., Aimia, Kobie, etc.)
- CRM software (e.g., Salesforce, Microsoft Dynamics, etc.)
- Data analysis tools (e.g., Excel, Google Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Accountable
- Adaptable
- Collaborative
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you demonstrate your commitment to customer obsession in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
- How do you build and maintain effective working relationships with cross-functional teams?
ASSUMPTION: Best Buy Canada values diversity, inclusion, and collaboration, and candidates who can demonstrate these qualities will be well-suited to this role.
⚠️ Potential Challenges
- The role may require occasional travel to attend meetings or events.
- Candidates may face competition from other experienced loyalty marketing professionals.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- The company's remote-first work model may require strong self-motivation and time management skills.
ASSUMPTION: These challenges can be overcome by candidates who are organized, proactive, and able to work effectively in a remote or hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to other loyalty marketing manager positions in the retail industry but may have a stronger focus on digital marketing and ecommerce initiatives.
- Candidates with experience in customer loyalty programs or retail marketing may find this role to be a good fit for their skills and career goals.
- This role offers the opportunity to work for a large, well-established company with a strong brand presence in the Canadian market.
ASSUMPTION: This role offers a unique blend of loyalty marketing and digital marketing experience, making it an attractive opportunity for candidates with relevant skills and experience.
📝 Sample Projects
- Developing and executing a targeted promotional campaign to increase myBestBuy account adoption and usage.
- Managing the budget for loyalty initiatives and measuring performance and ROI results.
- Creating and implementing new myBestBuy program features and benefits to expand its value and desire.
ASSUMPTION: These projects are representative of the types of initiatives that a loyalty marketing manager might work on in this role, but the specific projects may vary depending on the company's priorities and goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its loyalty marketing initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest in and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Best Buy Canada's company culture and values, and by thinking about how your experience and skills align with the role's requirements.
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
