📌 Core Information
🔹 Job Title: Loyalty Marketing Manager
🔹 Company: Best Buy Canada
🔹 Location: Lower Mainland, BC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote-first with occasional in-person meetings)
🚀 Job Overview
Key aspects of this role include:
- Driving the evolution and elevation of Best Buy's loyalty program, myBestBuy
- Developing and executing targeted promotional campaigns to increase adoption and usage
- Creating new program features and benefits to expand value and desire
- Managing budgets and measuring performance and ROI results
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of digital marketing, CRM, and ecommerce practices.
📋 Key Responsibilities
✅ Lead the end-to-end design, development, delivery, and continuous improvement of myBestBuy
✅ Create and execute targeted promotional campaigns to increase myBestBuy account adoption and usage, as well as Best Buy mobile app downloads
✅ Develop new myBestBuy program features and benefits that expand the program’s value and desire
✅ Complete and present a monthly business review of myBestBuy performance to key senior leadership and executive stakeholders
✅ Develop creative digital wallet initiatives that increase sign-in, visitation rates, and purchase frequency
✅ Manage budgets for loyalty initiatives and measure performance and ROI results
ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience designing and implementing retail loyalty programs
Required Skills:
- Expert knowledge of digital marketing, CRM, and ecommerce practices
- Excellent influencing, communication, relationship building, and interpersonal skills
- Proven project management skills
- Strong analytical and data-driven mindset
Preferred Skills:
- Experience with loyalty program software and platforms
- Familiarity with the retail industry
ASSUMPTION: Candidates with experience in modern loyalty initiatives or equivalent marketing programs for a large enterprise are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $86,000 - $98,000 CAD annually, plus bonus component
Benefits:
- Employee discounts on awesome tech from day one
- Flexible health benefits and wellness program
- TFSA and RRSP programs
- 100% matched company pension plan
- Training programs to build new and transferable skills
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on industry standards for a loyalty marketing manager role in Canada, with consideration for the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Consumer Electronics, Computers, and Entertainment Products)
Company Size: 10,001+ employees
Founded: 2001
Company Description:
- Best Buy Canada is one of the largest omni-channel retailers of consumer electronics, computers, and entertainment products, related accessories, and services in Canada.
- The company operates as a wholly-owned subsidiary of Best Buy Co., Inc. (NYSE: BBY) and is part of the Best Buy Enterprise family of brands and partnerships.
- Best Buy Canada is committed to growth and innovation, with approximately 100,000 employees across the United States and Canada.
Company Specialties:
- Consumer Electronics
- Computers
- Entertainment Products
- Retail Sales
- Customer Service
- Gaming
- Home Theatre Installation
Company Website: www.bestbuy.ca
ASSUMPTION: Best Buy Canada is a well-established retailer with a strong presence in the Canadian market, offering a wide range of products and services to its customers.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and advancement
Reporting Structure: Reports directly to the Senior Manager, Loyalty & CRM
Work Arrangement: Remote-first with occasional in-person meetings for strategic, collaborative, and social purposes
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership and mentoring skills
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Best Buy Canada's loyalty program and customer experience.
🌍 Location & Work Environment
Office Type: Hybrid (Remote-first with occasional in-person meetings)
Office Location(s): Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3
Geographic Context:
- Lower Mainland, BC, offers a diverse and vibrant urban environment with numerous cultural attractions, outdoor activities, and a mild climate
- The region is home to a thriving tech industry and a strong job market
- Best Buy Canada's headquarters is located in the heart of Vancouver, providing easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the senior manager or director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and interpersonal skills
- Technical knowledge of digital marketing, CRM, and ecommerce practices
Application Tips:
- Highlight your experience with loyalty programs and relevant marketing campaigns
- Tailor your resume and cover letter to emphasize your skills and accomplishments in the context of this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
ATS Keywords: Loyalty Marketing, Digital Marketing, CRM, Ecommerce, Project Management, Communication, Relationship Building, Interpersonal Skills, Retail Loyalty Programs
ASSUMPTION: Best Buy Canada's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Loyalty program software and platforms (e.g., Aimia, Kobie, or similar)
- CRM software (e.g., Salesforce, Microsoft Dynamics, or similar)
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Curious
- Adaptable
- Collaborative
Work Style:
- Results-driven and focused on delivering high-quality work
- Adaptable and able to thrive in a dynamic, fast-paced environment
- Collaborative and able to work effectively with cross-functional teams
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable with change?
- Are you able to work effectively with cross-functional teams and stakeholders?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
ASSUMPTION: Best Buy Canada values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders to align on objectives and deliverables
- Adapting to a dynamic and evolving business environment
- Balancing remote work and in-person collaboration effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other loyalty marketing roles, this position offers a unique opportunity to work for a well-established retailer with a strong brand presence and a wide range of products and services
- This role requires a strong understanding of digital marketing, CRM, and ecommerce practices, as well as proven project management skills
- Career progression in this role may involve growing within the marketing department or exploring other areas of the business, such as customer experience or retail operations
ASSUMPTION: This role offers a unique blend of marketing, project management, and customer experience responsibilities, making it an attractive opportunity for candidates with a diverse skill set.
📝 Sample Projects
- Developing and executing a targeted promotional campaign to increase myBestBuy account adoption and usage
- Creating a new myBestBuy program feature that expands the program’s value and desire, such as personalized rewards or exclusive offers
- Analyzing customer data to identify trends and opportunities for improving the loyalty program and enhancing the customer experience
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing initiatives that drive results and enhance the customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Best Buy Canada approach customer data privacy and security, and how does this impact the loyalty program?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Best Buy Canada support the growth and development of its employees, and what opportunities are available for professional advancement?
- What is the company's approach to work-life balance, and how does this role align with that philosophy?
ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Best Buy Canada's values, culture, and recent initiatives
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- After your interview, if you haven't heard back within a week, feel free to reach out to the hiring manager for an update
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
