📌 Core Information
🔹 Job Title: Loyalty Marketing Specialist
🔹 Company: Resideo
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in executing marketing strategies and campaigns
- Collaborating with cross-functional teams to manage campaigns from inception to post-deployment analysis
- Acting as the day-to-day liaison for product, sales, and partners
- Managing communication schedules and campaign content development
- Analyzing campaign performance and identifying improvement opportunities
ASSUMPTION: This role requires a high level of organization, strong communication skills, and a solid understanding of various marketing channels to effectively manage campaigns and collaborate with diverse teams.
📋 Key Responsibilities
✅ Assist in the execution of marketing strategies and campaigns for the Certified Showroom Program
✅ Act as the day-to-day liaison for product, sales, and partners
✅ Collaborate with internal teams to develop and optimize marketing initiatives, including:
- Trade advertising
- Social media campaigns
- Customer in-store promotions
- Webinars
- Online marketing
✅ Partner with the sales team to ensure effective communication and alignment of marketing initiatives to support sales goals
✅ Manage communication schedule and ensure timely deployment of all campaign content
✅ Collaborate with the creative team to manage the development of content for all campaigns and initiatives
✅ Manage and support monthly webinars
✅ Produce campaign recap summaries to analyze past performance and identify new opportunities to improve existing campaigns
✅ Other projects and initiatives dependent on the business needs
ASSUMPTION: The role may evolve based on business needs, requiring the candidate to be adaptable and proactive in taking on new responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in marketing, with a focus on campaign management and project coordination
Required Skills:
- Proven project management skills
- Strong written communication skills, with the ability to create compelling marketing content
- Understanding of various marketing channels, such as email marketing, social media, print, etc.
Preferred Skills:
- Previous corporate experience
- Experience using Project Management tools such as Wrike
- Experience using PowerBI and Salesforce
ASSUMPTION: Candidates with experience in the consumer electronics industry or a related field may have an advantage in understanding the business context and customer base.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist role in Charlotte, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Resideo products
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility based on project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics. Resideo is a leading manufacturer and distributor of control, A/V, surveillance, networking, power, and infrastructure equipment for residential and commercial professionals.
Company Size: 10,001+ employees. As a large organization, Resideo offers opportunities for career growth and collaboration with diverse teams.
Founded: Resideo was founded in 2018, following the spin-off from Honeywell International Inc.
Company Description:
- Resideo is committed to creating technology and smart solutions that integrate seamlessly into customers' lives
- The company's family of brands includes First Alert®’s smoke detectors, Honeywell Home’s smart thermostats, and ADI Global Distribution
- Resideo prides itself on its commitment to quality, innovation, and customer satisfaction, backed by a legacy of over 100 years in the industry
Company Specialties:
- Home comfort and security solutions
- Commercial building solutions
- Distribution of security and low voltage products
Company Website: https://www.resideo.com/
ASSUMPTION: Resideo's extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a balance of strategic thinking and tactical execution, making it well-suited for candidates with 2-5 years of marketing experience.
Reporting Structure: The Marketing Specialist will report directly to the Director of Marketing and collaborate with cross-functional teams, including product, sales, and creative teams.
Work Arrangement: On-site, with the possibility of occasional remote work based on project needs and team approval.
Growth Opportunities:
- Potential advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other marketing disciplines or product categories
- Opportunities to work on international projects and gain global experience
ASSUMPTION: The Marketing Specialist role at Resideo offers a strong foundation for career growth within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open and private workspaces.
Office Location(s): Charlotte, North Carolina, United States
Geographic Context:
- Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its urban parks, museums, and professional sports teams
- Charlotte offers a diverse range of neighborhoods and a vibrant cultural scene
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility based on project needs)
ASSUMPTION: The Charlotte office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign management experience
- Project management skills
- Communication and collaboration abilities
- Understanding of various marketing channels
- Alignment with Resideo's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and project management skills
- Demonstrate your understanding of various marketing channels and how you've leveraged them in previous roles
- Showcase your ability to work collaboratively with cross-functional teams
- Prepare questions that demonstrate your interest in the role and Resideo's mission
ATS Keywords: Marketing campaign management, project management, marketing channels, collaboration, Resideo, consumer electronics, Charlotte, NC
ASSUMPTION: The application process at Resideo is designed to assess candidates' marketing campaign management skills, project management abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Project management tools: Wrike (preferred), Asana, Trello, or similar
- Marketing automation platforms: HubSpot, Marketo, or similar
- Analytics tools: Google Analytics, PowerBI, or similar
- CRM: Salesforce
- Design tools: Adobe Creative Suite, Canva, or similar
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you drove innovation in a marketing campaign?
- How do you effectively collaborate with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong alignment with Resideo's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Collaborating with diverse teams, including product, sales, and creative teams, necessitating effective communication and adaptability
- Working in a fast-paced environment, requiring the ability to prioritize tasks and meet deadlines
- Adapting to changes in marketing strategies or campaign priorities, demanding flexibility and a proactive approach
ASSUMPTION: Candidates who can effectively navigate these challenges will be well-suited for the Marketing Specialist role at Resideo.
📈 Similar Roles Comparison
- Compared to a Marketing Coordinator role, the Marketing Specialist position at Resideo requires more strategic thinking and campaign management experience
- Unlike a Marketing Manager role, this position focuses more on tactical execution and cross-functional collaboration than strategic planning and team management
- Career progression from this role could include advancement to a Senior Marketing Specialist or Marketing Manager position, with opportunities to specialize in specific marketing disciplines or product categories
ASSUMPTION: Understanding the differences between similar roles and career progression opportunities can help candidates determine if the Marketing Specialist position at Resideo is the right fit for their long-term goals.
📝 Sample Projects
- Managing a quarterly marketing campaign for the Certified Showroom Program, including trade advertising, social media promotion, and customer in-store promotions
- Collaborating with the sales team to develop a targeted email marketing campaign to drive product sales
- Analyzing campaign performance data using PowerBI to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Specialist role at Resideo.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for Resideo?
- Can you describe a typical day or week in this position?
- How does the marketing team collaborate with other departments, such as product and sales?
- What are the most important qualities and skills for success in this role?
- How does Resideo support the professional development and growth of its marketing team members?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and project management skills
- Prepare questions that demonstrate your interest in the role and Resideo's mission
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
