📌 Core Information
🔹 Job Title: Loyalty Marketing Specialist
🔹 Company: ADI
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing strategies and campaigns for key growth areas
- Collaborating with cross-functional teams to manage campaigns from inception to post-deployment analysis
- Acting as the day-to-day liaison for product, sales, and partners
- Managing communication schedules and ensuring timely deployment of campaign content
- Producing campaign recap summaries to analyze past performance and identify new opportunities
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Assist in the execution of marketing strategies and campaigns for the Certified Showroom Program
✅ Act as the day-to-day liaison for product, sales, and partners
✅ Collaborate with internal teams to develop and optimize marketing initiatives, including trade advertising, social media campaigns, customer in-store promotions, webinars, and online marketing
✅ Partner with the sales team to ensure effective communication and alignment of marketing initiatives to support sales goals
✅ Manage communication schedules and ensure timely deployment of all campaign content
✅ Collaborate with the creative team to manage the development of content for all campaigns and initiatives
✅ Manage and support monthly webinars
✅ Produce campaign recap summaries to analyze past performance and identify new opportunities to improve existing campaigns
✅ Other projects and initiatives dependent on the business needs
ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on campaign management and project coordination
Required Skills:
- Proven project management skills
- Strong written communication skills, with the ability to create compelling marketing content
- Understanding of various marketing channels, such as email marketing, social media, print, etc.
Preferred Skills:
- Previous corporate experience
- Experience using Project Management tools such as Wrike
- Experience using PowerBI and Salesforce
ASSUMPTION: Candidates should have a strong understanding of marketing principles and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Charlotte, NC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on ADI products
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ADI is a leading global distributor of security, AV, and low voltage products, with a focus on providing exceptional service and support to its customers.
Company Size: ADI is a mid-sized company with approximately 2,285 employees worldwide, providing a collaborative and dynamic work environment.
Founded: ADI was founded in 1971 and has since grown to become a trusted partner for professionals in the security, AV, and low voltage industries.
Company Description:
- ADI offers a wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services to its customers.
- In 2024, Snap One became part of ADI, expanding its smart technology portfolio and distribution capabilities.
- ADI is committed to quality and reliability, providing integrators with the varied selection of products needed for any project.
Company Specialties:
- Security products and services
- AV and low voltage products
- Smart living and smart home technologies
- Distribution and manufacturing
Company Website: ADI Global Distribution
ASSUMPTION: ADI's focus on customer service and support, as well as its extensive product offerings, sets it apart in the industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Loyalty Marketing Specialist will report directly to the Director of Marketing.
Work Arrangement: This is an on-site position, with the option for occasional remote work with manager approval.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other areas of marketing or management within the company
- Potential relocation to other ADI offices or international locations
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: ADI's Charlotte office is a modern, professional environment with open-concept workspaces and collaborative areas.
Office Location(s): 800 Clanton Rd, Suite F, Charlotte, North Carolina 28217, United States
Geographic Context:
- Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States.
- The city is known for its diverse economy, with significant growth in the finance, energy, and healthcare sectors.
- Charlotte is also home to several major sports teams and cultural attractions.
Work Schedule: The work schedule for this role is Monday - Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The Charlotte office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing campaign management skills
- Project management skills
- Communication and collaboration skills
- Understanding of marketing channels and tactics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills.
- Be prepared to discuss specific marketing campaigns you've managed and the results you achieved.
- Demonstrate your understanding of ADI's products and services, as well as its target market.
ATS Keywords: Marketing campaign management, project management, communication skills, marketing channels, marketing tactics, marketing strategy, campaign execution, campaign analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing campaign management skills and their ability to work effectively in a collaborative, fast-paced environment.
🛠️ Tools & Technologies
- Project management tools (e.g., Wrike)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., PowerBI, Google Analytics)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing campaigns and initiatives being managed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple projects simultaneously?
- Do you have strong communication and collaboration skills?
- Are you results-driven and focused on achieving success?
ASSUMPTION: ADI values candidates who are passionate about marketing, have strong communication skills, and are comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and tight deadlines.
- The role may involve working with multiple teams and stakeholders, requiring strong communication and collaboration skills.
- The role may require occasional travel to ADI offices or industry events.
- The role may involve working with complex data and analytics, requiring strong analytical skills.
ASSUMPTION: The potential challenges of this role can be mitigated by strong time management skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Project Manager role, with a focus on executing marketing strategies and managing campaigns from inception to post-deployment analysis.
- Unlike other marketing roles, this position requires a strong understanding of various marketing channels and tactics, as well as the ability to manage multiple projects simultaneously.
- Career progression for this role may include advancement to a Senior Marketing Specialist or Marketing Manager position, with opportunities for expansion into other areas of marketing or management within the company.
ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing department and the company as a whole.
📝 Sample Projects
- Managing a marketing campaign for the Certified Showroom Program, including trade advertising, social media campaigns, customer in-store promotions, webinars, and online marketing
- Collaborating with the sales team to ensure effective communication and alignment of marketing initiatives to support sales goals
- Producing campaign recap summaries to analyze past performance and identify new opportunities to improve existing campaigns
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the marketing campaigns and initiatives being managed.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for ADI?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does ADI support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills.
- Prepare for your interviews by researching ADI's products, services, and target market, as well as the specific marketing campaigns and initiatives you've managed in the past.
- If applicable, prepare examples of marketing campaigns you've managed and the results you achieved.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
