📌 Core Information
🔹 Job Title: Manager, Brand, Content & Creative Services
🔹 Company: CAE
🔹 Location: Montreal - 8585 Cote-De-Liesse, QC, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and implement brand, content, Public Relations, and media strategies
- Ensuring brand consistency across all marketing channels and materials
- Managing the production of marketing collateral and creative services
- Collaborating with marketing strategists to understand business unit priorities and translate them into creative deliverables
- Monitoring and evaluating the effectiveness of branding and content initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Build relationships with trade media and manage all associated Public Relations activities
✅ Oversee the creation of high-quality content, including written, visual, and multimedia materials
✅ Ensure consistency and coherence in brand messaging across all marketing channels and materials
✅ Collaborate with Marketing Strategists to understand the strategic priorities of each business unit and translate them into creative deliverables
✅ Manage the production of marketing collateral, including graphics/imagery/messaging for brochures, presentations, videos, and digital content
✅ Create and implement strategies to position the CAE brand effectively in the market and differentiate it from competitors
✅ Lead and manage a team of brand, creative, media, content, and public relations professionals
✅ Ensure efficient allocation of resources and coach team members focusing on results and engagement
✅ Develop and execute brand, creative, media, content, and Public Relations strategies that align with the overall marketing plan and business unit objectives
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, graphic design, or a related field
Experience: 10+ years' experience in branding and content creation, media and Public Relations management, preferably in the aerospace industry
Required Skills:
- Strong leadership and team management skills
- Excellent copywriting, media management, Public Relations, creative, and brand management skills
- Proficiency in creative software and tools, content management systems, and project management platforms
- Creative thinking and ability to act fast and decisively
- Strong project management abilities, with a track record of delivering projects on time and within budget
- Knowledge of the aerospace industry and its market dynamics
- Ability to manage multiple projects and priorities simultaneously
Preferred Skills:
- Experience with creative production and brand management strategies
- Fluency in French (Canada's official language)
ASSUMPTION: Candidates with experience in the aerospace industry and proficiency in French will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a similar role in Montreal)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a similar role in Montreal. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CAE is a global leader in training and simulation solutions for the defence and security sector, with a significant presence in the aerospace industry
Company Size: CAE has over 10,000 employees worldwide, providing a large and diverse work environment
Founded: CAE was founded in 1947 and has since grown into a global leader in its industry
Company Description:
- CAE designs and manufactures simulation and training solutions for military and civil aviation markets
- The company provides training for aircrews, maintenance technicians, and cabin crew members
- CAE also offers a range of simulation and training services, including flight training devices, simulators, and training centers
Company Specialties:
- Military flight training
- Civil aviation training
- Simulation and training services
- Defence and security solutions
Company Website: www.cae.com
ASSUMPTION: CAE's large size and global presence offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the management level, requiring strategic thinking, leadership, and team management skills
Reporting Structure: The Manager, Brand, Content & Creative Services reports directly to the Director of Marketing
Work Arrangement: This is an on-site role, with the possibility of occasional remote work
Growth Opportunities:
- Progression to a senior management role within the marketing department
- Expansion into other areas of the business, such as sales or business development
- International assignments, given CAE's global presence
ASSUMPTION: This role offers opportunities for professional growth and development within CAE's marketing department and beyond.
🌍 Location & Work Environment
Office Type: CAE's Montreal office is a modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 8585 Cote-De-Liesse, Montreal, QC, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant arts and culture scene
- The city offers a high quality of life, with excellent education, healthcare, and recreational facilities
- Montreal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The standard workweek is Monday to Friday, with occasional overtime as needed
ASSUMPTION: Montreal's diverse cultural scene and high quality of life make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Candidates' understanding of CAE's business and industry
- Candidates' strategic thinking and leadership skills
- Candidates' ability to manage multiple projects and priorities
- Candidates' communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your brand management, content creation, and media management experience
- Research CAE's business and industry to demonstrate your understanding of the company's mission and values
ATS Keywords: Brand Management, Content Creation, Public Relations, Media Management, Team Leadership, Project Management, Creative Production, Marketing Strategy, Aerospace Industry
ASSUMPTION: CAE's recruitment process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Creative software (e.g., Adobe Creative Suite)
- Content management systems (e.g., WordPress)
- Project management platforms (e.g., Asana, Trello)
- Media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in relevant creative software, content management systems, and project management platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Excellence
- Innovation
- Responsibility
Work Style:
- Collaborative and inclusive work environment
- Results-driven and performance-focused culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with CAE's core values, particularly safety and integrity?
- How do you ensure the consistency and coherence of brand messaging across multiple channels and materials?
- How do you manage and motivate a team to deliver high-quality creative content and services on time and within budget?
ASSUMPTION: CAE seeks candidates who share its core values and can thrive in its collaborative and performance-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic industry with frequent changes and updates
- Collaborating with various stakeholders, including marketing strategists, external agencies, and vendors
- Adapting to CAE's large and diverse work environment
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand, content, and creative services for a defence and security company
- Industry-specific context: The aerospace industry is dynamic and competitive, with a strong emphasis on innovation and technology
- Career path comparison: This role offers opportunities for progression to senior management within CAE's marketing department or expansion into other areas of the business
ASSUMPTION: This role is unique in its focus on brand, content, and creative services for a defence and security company, offering a distinct career path within the industry.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for CAE's defence and security division
- Managing the production of marketing collateral for a major international trade show
- Creating and executing a media campaign to launch a new product or service
ASSUMPTION: These sample projects illustrate the strategic, creative, and project management aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into CAE's overall marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does CAE support the professional growth and development of its marketing team members?
- What are the key challenges facing CAE's marketing department, and how can this role address them?
- How does CAE's work environment foster collaboration and innovation?
ASSUMPTION: These questions demonstrate candidates' interest in CAE's business and their understanding of the role's strategic importance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CAE careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills in brand management, content creation, and media management
- Prepare examples of your brand management, content creation, and media management experience for the interview
- Research CAE's business and industry to demonstrate your understanding of the company's mission and values
- Follow up with CAE's HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
