Manager, Brand Management, Minute Maid

📌 Core Information

🔹 Job Title: Manager, Brand Management, Minute Maid

🔹 Company: The Coca-Cola Company

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with travel to Hong Kong and Taiwan)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing annual brand growth strategies and business plans
• Building and leading a high-performing team to deliver quality plans
• Collaborating with cross-functional teams and external stakeholders to create consumer experiences and innovations
• Localizing global marketing collateral and implementing potential global charters
• Providing creative leads and teams with clear direction and resource allocation to achieve business goals
• Ensuring outstanding in-market execution of plans across the organization

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with multiple stakeholders across different regions.

📋 Key Responsibilities

✅ Lead the development of annual brand growth strategies and business plans to deliver overall brand vision, objectives, and financial targets

✅ Build and lead a high-performing team to deliver high-quality plans

✅ Collaborate with cross-functional teams and external stakeholders to develop fit-for-purpose consumer experiences, innovations, and programs

✅ Localize global marketing collateral and implement potential global charters

✅ Provide creative leads and teams with clear direction, prioritization, and effective resource allocation to achieve business goals

✅ Ensure outstanding in-market execution of plans across the organization, in partnership with Front-Line and C&CL

ASSUMPTION: This role involves a mix of strategic planning, team leadership, cross-functional collaboration, and hands-on execution to drive brand success.

🎯 Required Qualifications

Education: Degree qualified, preferable Business/Commerce with Marketing Major

Experience: General marketing and sales experience working on big and/or global brands, proven track record of leading complex projects with multiple stakeholders, relevant experience in consumer marketing, innovation, and communication development

Required Skills:

• Analytical Thinking
• Brand Architecture
• Brand Positioning
• Channel Management
• Competitive Assessments
• Consumer Segmentation
• Creative Brief Development
• Creative Process
• Digital Media Strategy
• Group Problem Solving
• Leadership
• Marketing
• Media Planning
• Nielsen Data
• Quantitative Research
• Social Media Strategies
• SWOT Analysis

Preferred Skills:

• Fluency in English and Chinese

ASSUMPTION: Candidates should have a strong background in brand management, with a proven track record in consumer marketing, innovation, and communication development. Fluency in both English and Chinese is essential for this role.

💰 Compensation & Benefits

Salary Range: Salary information not provided. According to Glassdoor, the average salary for a Brand Manager at The Coca-Cola Company in China is approximately ¥300,000 - ¥450,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position, with travel requirements of up to 25% of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards and Glassdoor data. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a strong global presence and a portfolio of iconic brands.

Company Size: The Coca-Cola Company has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most recognized brands globally.

Company Description:

• From its roots at the counter of a local Atlanta pharmacy, The Coca-Cola Company has evolved into a global beverage company, offering a portfolio of over 200 brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, and fairlife.
• The company is committed to bringing about real change, innovating its portfolio, working with global partners to transform its business, and providing jobs and opportunities to local economies.
• The Coca-Cola Company is an inclusive and dynamic workplace, offering opportunities for professional growth and development.

Company Specialties:

• Beverages

Company Website: www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the beverage industry.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration skills.

Reporting Structure: The Manager, Brand Management, Minute Maid will report directly to the Senior Brand Manager or equivalent.

Work Arrangement: This is an on-site position, with travel requirements of up to 25% of the time, primarily to Hong Kong and Taiwan.

Growth Opportunities:

• Potential career progression within brand management or other functions within the organization
• Opportunities to work on global brands and gain international experience
• Chance to develop leadership and strategic thinking skills

ASSUMPTION: This role offers strong growth potential within the organization, with opportunities to work on global brands and develop leadership skills.

🌍 Location & Work Environment

Office Type: The Coca-Cola Company's Shanghai office is a modern and collaborative workspace, fostering innovation and creativity.

Office Location(s): The Coca-Cola Company's Shanghai office is located in the Pudong New Area, offering easy access to public transportation and amenities.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant culture and diverse population
• The city offers a mix of traditional Chinese architecture and modern skyscrapers, with numerous historical sites, museums, and cultural attractions
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require flexibility to accommodate travel and project demands.

ASSUMPTION: The Shanghai office provides a dynamic and collaborative work environment, with easy access to the city's numerous cultural and historical attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant brand management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the Minute Maid brand and the role's requirements
• Prepare examples of your ability to develop and implement brand growth strategies and business plans
• Research The Coca-Cola Company's brand portfolio and recent initiatives to showcase your knowledge of the organization

ATS Keywords: Brand Management, Minute Maid, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Consumer Marketing, Innovation, Communication Development, Nielsen Data, Media Planning, Digital Media Strategy

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's and organization's preferences and needs.

👔 Cultural Fit Considerations

Company Values:

• Leadership: Inspire and empower others to be their best
• Collaboration: Work together, build partnerships, and achieve more
• Integrity: Act with honesty and courage
• Quality: Deliver excellence in everything we do
• Accountability: Take personal responsibility for our actions and results

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and inclusive team culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have experience leading cross-functional teams and driving results through collaboration?
• Can you demonstrate a strong understanding of the Minute Maid brand and its target audience?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on delivering high-quality results?

ASSUMPTION: Candidates should be able to demonstrate strong leadership, collaboration, and adaptability skills, as well as a deep understanding of the Minute Maid brand and its target audience.

⚠️ Potential Challenges

• Managing a team across multiple regions and time zones
• Balancing global brand requirements with local market needs
• Adapting to a dynamic and fast-paced work environment
• Meeting and exceeding financial targets and business objectives

ASSUMPTION: This role may present challenges related to cross-regional team management, balancing global and local brand requirements, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position focuses more on strategic planning and cross-functional collaboration, with less emphasis on day-to-day tactical execution
• Within The Coca-Cola Company, this role is part of a global brand management structure, with opportunities for international collaboration and career growth
• Career progression may include moving into senior brand management roles or exploring other functions within the organization, such as marketing, sales, or general management

ASSUMPTION: This role offers unique opportunities for strategic thinking, cross-functional collaboration, and international exposure within the beverage industry.

📝 Sample Projects

• Developing and implementing a successful brand activation campaign for a new Minute Maid product launch
• Conducting market research and consumer segmentation analysis to inform brand positioning and targeting strategies
• Collaborating with cross-functional teams to create innovative consumer experiences and programs that drive brand engagement and sales

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the brand management role within The Coca-Cola Company.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other functions within the organization?
• How does The Coca-Cola Company support the professional growth and development of its brand management team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does The Coca-Cola Company approach balancing global brand requirements with local market needs and consumer preferences?
• What are the most rewarding aspects of working on the Minute Maid brand, and what unique challenges does it present?

ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, the organization's support for professional growth, and the brand's unique opportunities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant brand management experience and achievements
• Write a cover letter that demonstrates your understanding of the Minute Maid brand and the role's requirements
• Prepare examples of your ability to develop and implement brand growth strategies and business plans
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.