📌 Core Information
🔹 Job Title: Manager, Brand Marketing
🔹 Company: Warner Bros. Discovery
🔹 Location: Burbank, California
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing brand strategy and executing global go-to-market campaigns
- Collaborating with cross-functional teams across multiple time zones
- Overseeing the development of global creative assets for marketing campaigns
- Managing global product and brand marketing budgets
- Providing product/competitive expertise and maintaining licensor relationships
ASSUMPTION: This role requires a high level of collaboration, project management, and adaptability to work effectively in a global organization.
📋 Key Responsibilities
✅ Develop and execute brand strategies, target audience identification, positioning, and franchise key performance indicators to inform go-to-market campaigns
✅ Deeply understand player motivations, preferences, market trends, and movements to guide product-market fit and breakthrough go-to-market strategy
✅ Collaborate with cross-functional teams to ensure effective execution of strategic and financial goals
✅ Work cross-functionally with multiple global time zones, shepherding the brand strategy across international markets
✅ Oversee the development of global creative assets for assigned marketing campaigns, ensuring timely delivery to internal teams and international markets
✅ Formalize key planning, creative, and production requirements in creative briefs
✅ Assist in managing global product and brand marketing budgets, maintaining adherence to approved levels
✅ Support development of SKU plan strategies that encompass growth initiatives for digital platforms
✅ Provide product/competitive expertise for Development, Marketing, and Publishing teams
✅ Maintain existing licensor relationships, handling day-to-day execution and follow-up on requests
✅ Regularly partner, present, and report to studio leadership and stakeholders on marketing strategies, plans, and findings
✅ Liaison with teams across Warner Bros. Discovery and other key partners to develop and execute cross-promotional strategies and programs
ASSUMPTION: This role involves a high degree of collaboration and communication, requiring strong project management skills and the ability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: Minimum 5+ years experience in marketing roles with gaming or entertainment brands
Required Skills:
- Strong understanding of brand strategy and product marketing
- Experience and flexibility working as part of a global organization across multiple time zones
- Understanding of evolving consumer engagement and channel opportunities
- Project Management skills and coordination experience across functional groups, studio, and external partners/licensors
- Strong communication and collaboration skills
- Ability to thrive in a fast-paced, dynamic, flexible environment
- Passion for video games preferred
- Requires some travel
Preferred Skills:
ASSUMPTION: While a passion for video games is preferred, a strong background in marketing and a willingness to learn about the gaming industry are more important for this role.
💰 Compensation & Benefits
Salary Range: $86,450.00 - $160,550.00 per year
Benefits:
- Health Insurance Coverage
- Employee Wellness Program
- Life and Disability Insurance
- Retirement Savings Plan
- Paid Holidays
- Sick Time
- Vacation
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on factors such as experience, performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: Warner Bros. Discovery is a recent merger of WarnerMedia and Discovery, Inc.
Company Description:
- Warner Bros. Discovery is a leading global entertainment company that creates and distributes premium content across various platforms and brands, including Warner Bros., HBO, HBO Max, TNT, TBS, CNN, DC, and Discovery Channel.
- The company offers a wide range of content, from scripted and unscripted television shows to feature films, animation, and games.
- Warner Bros. Discovery is committed to creating an inclusive work environment that values diversity and fosters innovation.
Company Specialties:
Company Website: careers.wbd.com
ASSUMPTION: Warner Bros. Discovery is a large, global entertainment company with a wide range of brands and content. This role may involve working with multiple brands and teams across the organization.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports to the Sr. Manager, Brand Management and Product Marketing
Work Arrangement: On-site, with some travel required
Growth Opportunities:
- Potential to work on high-profile brands and campaigns within the Warner Bros. Discovery portfolio
- Opportunities to collaborate with and learn from experienced marketing professionals across the organization
- Possibility to grow into a leadership role or take on additional responsibilities as the company continues to expand and evolve
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to work on high-profile projects and collaborate with experienced professionals.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Burbank, California
Geographic Context:
- Burbank is a city in Los Angeles County, California, located about 12 miles northwest of downtown Los Angeles
- The city is known for its vibrant entertainment industry, with many studios and production companies based there
- Burbank offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
Work Schedule: Standard business hours, with some flexibility for a global role
ASSUMPTION: The work environment for this role is likely to be dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with a panel of Warner Bros. Discovery team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and brand strategy expertise
- Project management and organizational skills
- Communication and collaboration skills
- Adaptability and flexibility in a global work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your understanding of the gaming and entertainment industries, as well as your familiarity with Warner Bros. Discovery's brands and content
- Showcase your ability to work effectively in a global, cross-functional team environment
ATS Keywords: Brand strategy, product marketing, global go-to-market campaigns, cross-functional teams, project management, creative assets, budget management, licensor relationships, competitive analysis, cross-promotional strategies
ASSUMPTION: Warner Bros. Discovery uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Creative brief and project management software (e.g., Workamajig, inMotion)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Creativity: Encouraging innovation and new ideas
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Excellence: Striving for the highest quality in all aspects of our work
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with multiple global time zones and collaborating with cross-functional teams?
- Do you have a strong understanding of brand strategy and product marketing, with experience working on global campaigns?
ASSUMPTION: Warner Bros. Discovery values candidates who are adaptable, collaborative, and committed to delivering high-quality work in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple global time zones and collaborating with cross-functional teams can be challenging and require strong communication and project management skills
- The fast-paced nature of the entertainment industry can be stressful and demanding, with tight deadlines and high expectations
- Working on global campaigns may require some travel and flexibility in work hours
- The competitive nature of the entertainment industry can present challenges in terms of standing out and making an impact
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a willingness to learn and grow in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Global Product Marketing Manager in other entertainment or gaming companies, but with a focus on the Warner Bros. Discovery portfolio of brands and content
- The entertainment industry is highly competitive and dynamic, with a constant need for innovation and adaptation
- Career paths in this industry can vary widely, with opportunities for growth and advancement based on performance and demonstrated skills
ASSUMPTION: This role offers a unique opportunity to work on high-profile brands and campaigns within the Warner Bros. Discovery portfolio, with potential for growth and advancement based on performance and demonstrated skills.
📝 Sample Projects
- Developing and executing a global go-to-market campaign for a new video game release, including target audience identification, positioning, and creative asset development
- Managing a global product and brand marketing budget for a portfolio of entertainment properties, ensuring adherence to approved levels and maximizing ROI
- Collaborating with cross-functional teams to develop and execute a cross-promotional strategy for a new film release and its associated merchandise, leveraging Warner Bros. Discovery's portfolio of brands and content
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that may be encountered in this role, highlighting the need for strong project management, communication, and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader organization?
- How does this role contribute to the overall success of Warner Bros. Discovery's gaming and entertainment portfolio?
- What are the key priorities and challenges facing the team in the near future, and how can this role help address them?
- How does Warner Bros. Discovery support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand strategy, product marketing, and global campaign management
- Prepare for your interview by researching Warner Bros. Discovery's portfolio of brands and content, as well as the gaming and entertainment industries more broadly
- Be ready to discuss your ability to work effectively in a global, cross-functional team environment, with a focus on collaboration, communication, and project management
- Follow up with the hiring manager one week after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
