Manager - Brand Marketing

📌 Core Information

🔹 Job Title: Manager - Brand Marketing

🔹 Company: Apparel Group

🔹 Location: United Arab Emirates

🔹 Job Type: On-site

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing long and short-term marketing and financial strategies for brands
• Managing and coordinating all marketing, advertising, and promotional staff and activities
• Liaising with internal and external stakeholders to achieve brand objectives
• Conducting market research and analyzing data to inform decision-making
• Budgeting and planning for marketing campaigns and events

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and implementing integrated communication strategies to enhance brand equity and preference

✅ Managing media planning and buying to optimize resource utilization

✅ Coordinating marketing, advertising, and promotional activities for brands

✅ Conducting market research to study customer profiles, preferences, and buying patterns

✅ Preparing annual marketing budgets and calendars, and reviewing budget utilization

✅ Managing and coordinating with media groups, vendors, and printers

✅ Creating opportunities for cross-promotion and co-branding

✅ Planning and executing events and promotions to drive footfall and sales

✅ Representing brands at media and marketing events as a brand ambassador

✅ Conducting territory and market visits to assess implementation of marketing guidelines and gather competitive intelligence

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of progressive experience in brand management, with at least 5 years in the retail sector

Required Skills:

• Proven success in developing and implementing strategic brand initiatives
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Strong analytical and problem-solving skills
• Familiarity with market research methods and tools
• Proficiency in Microsoft Office Suite

Preferred Skills:

• Master's degree in Marketing, Business, or a related field
• Experience in the Middle East retail market
• Fluency in Arabic

ASSUMPTION: Candidates with experience in fast-paced retail environments and a proven track record in brand management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (Estimated based on industry standards for a mid-level marketing manager in the UAE)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts on Apparel Group brands

Working Hours: Sunday to Thursday, 9:00 AM to 6:00 PM (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in the UAE. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Apparel Group is a leading retail and hospitality conglomerate in the GCC and India, operating in the competitive retail apparel and fashion industry.

Company Size: The Apparel Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: 2012, with a focus on offering affordable fashion and value to customers.

Company Description:

• Founded in 2012, the Apparel Group is the fastest-growing value fashion retailer in the GCC and India
• Operates over 135 stores across the Middle East and India, along with an online shopping platform
• Retails its own label of apparel, footwear, accessories, cosmetics, and household products

Company Specialties:

• Retail apparel and fashion
• E-commerce
• Hospitality
• Customer loyalty programs

Company Website: http://www.randbfashion.com

ASSUMPTION: The Apparel Group's focus on affordable fashion and value makes it an attractive employer for candidates seeking to gain experience in the retail industry.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Brand Head and works closely with internal stakeholders, including the Group Corporate Communication & PR team

Work Arrangement: On-site, with the option for hybrid work arrangements based on business needs

Growth Opportunities:

• Advancement to senior management roles within the marketing department
• Expansion into new markets and regions
• Growth within the broader Apparel Group, including hospitality and e-commerce divisions

ASSUMPTION: This role offers strong growth potential for candidates looking to build a career in retail marketing and brand management.

🌍 Location & Work Environment

Office Type: Modern, air-conditioned offices with dedicated workspaces for employees

Office Location(s): United Arab Emirates (specific locations not provided)

Geographic Context:

• The United Arab Emirates is a federation of seven emirates, with Dubai serving as the commercial hub
• The UAE offers a multicultural environment with a high standard of living
• The retail industry in the UAE is competitive and dynamic, with a strong focus on customer experience and innovation

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with the option for flexible working hours based on business needs

ASSUMPTION: The United Arab Emirates offers a vibrant and dynamic work environment for candidates seeking to gain experience in the retail industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Brand management and strategy development
• Marketing campaign planning and execution
• Budgeting and financial management
• Stakeholder management and communication
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand management and marketing experience
• Prepare examples of successful brand campaigns and initiatives you've led
• Demonstrate your understanding of the Apparel Group's business and target market

ATS Keywords: Brand management, marketing strategy, campaign planning, budgeting, stakeholder management, customer engagement, market research

ASSUMPTION: The Apparel Group's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and creativity
• Collaboration and teamwork
• Integrity and accountability
• Passion for fashion

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on achieving targets
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you results-driven and focused on achieving targets?
• Do you have strong communication and collaboration skills?
• Are you adaptable and open to change?

ASSUMPTION: Candidates who align with the Apparel Group's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a high workload and tight deadlines
• Working with multiple stakeholders and managing expectations
• Adapting to a fast-paced and dynamic work environment
• Competing in a competitive retail market

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position offers a broader scope of responsibilities and the opportunity to work with multiple brands
• This role requires a strong understanding of the retail industry and customer behavior in the Middle East
• Career progression in this role could lead to senior management positions within the marketing department or expansion into new markets

ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth within the Apparel Group when evaluating this role.

📝 Sample Projects

• Developing and executing a successful brand launch campaign
• Conducting market research to identify customer preferences and trends
• Managing a team to execute a large-scale event or promotion

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the Apparel Group?
• What opportunities are there for growth and development within the marketing department?
• How does the Apparel Group support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and the company, and their ability to think strategically about their career development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.randbfashion.com/careers
• Tailor your resume and cover letter to highlight your brand management and marketing experience
• Prepare examples of successful brand campaigns and initiatives you've led
• Demonstrate your understanding of the Apparel Group's business and target market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.