📌 Core Information
🔹 Job Title: Manager, Brand Marketing Strategist
🔹 Company: CVS Health
🔹 Location: Work At Home (Multiple States)
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Work From Home with On-site Requirements)
🚀 Job Overview
Key aspects of this role include:
- Driving brand growth for CVS Healthspire through product and service offerings to B2B and B2C audiences.
- Executing brand campaigns and managing marketing strategies across paid, earned, and owned channels.
- Collaborating with cross-functional teams to meet business objectives and ensure project success.
- Analyzing campaign performance and optimizing strategies to deliver desired results.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Participate in cross-functional working team meetings related to the brand and products within the portfolio.
✅ Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness for the brand.
✅ Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet launch deadlines, on time and in budget.
✅ Develop and maintain marketing project schedules and status reports as well as presentations that communicate project updates and/or milestones.
✅ Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
✅ Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree or relevant professional experience required.
Experience: 5+ years of expertise in B2B brand marketing, with a focus on Fortune 500 clients and leveraging a surround sound/cross-channel approach.
Required Skills:
- Proven ability to partner cross-functionally at all levels of the organization to bring both leadership and influence.
- Able to navigate a complex organization and collaborate effectively across various teams.
- Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong storytelling and quantitative and qualitative evidence.
Preferred Skills:
- Proven ability to drive business results through strategic marketing initiatives.
- Experience in the health care industry or related fields.
- Fluency in Spanish or other languages relevant to CVS Health's diverse customer base.
ASSUMPTION: While not explicitly stated, a strong understanding of the health care industry and its unique challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $54,300.00 - $145,860.00 per year. This range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors.
Benefits:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation, and weight management programs, confidential counseling, and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues, such as paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and many other benefits depending on eligibility.
Working Hours: 40 hours per week, with flexibility for remote work and on-site requirements.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the health care industry, focusing on retail, pharmacy benefits management, health insurance, and health care services. The company is a Fortune 500 corporation and one of the largest providers of health benefits in the United States.
Company Size: CVS Health is a large corporation with over 10,000 employees, providing a diverse and dynamic work environment.
Founded: CVS Health was founded in 1963 and has since grown to become a leading health solutions company, delivering care to millions of Americans through its local presence, digital channels, and over 300,000 dedicated colleagues.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can. The company reaches more people and improves the health of communities across America through its local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
- The company's mission is to help people on their path to better health by providing the care they need, when and where they need it, in the most convenient and effective ways.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health's extensive network and resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is a management position, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The Manager, Brand Marketing Strategist will report to the Director of Marketing within the CVS Healthspire Payor Solutions team.
Work Arrangement: This role is a hybrid position, requiring both remote work and on-site presence at various CVS Health locations across the United States.
Growth Opportunities:
- Advancement to senior marketing roles within CVS Health or its subsidiaries.
- Expansion into related fields, such as health care consulting or health care technology.
- Potential to lead cross-functional teams and drive strategic initiatives across the organization.
ASSUMPTION: Given CVS Health's size and diversity, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: CVS Health maintains multiple office locations across the United States, with this role requiring on-site presence at various locations.
Office Location(s): Work At Home - Rhode Island, Arizona, Texas, Illinois, and Florida.
Geographic Context:
- The United States has a diverse and multicultural population, with varying health care needs and preferences.
- The health care industry is dynamic and rapidly evolving, with new technologies and regulations continually shaping the landscape.
- CVS Health's extensive network and resources allow for collaboration and knowledge-sharing across various teams and locations.
Work Schedule: The typical work schedule for this role is Monday through Friday, with flexibility for remote work and on-site requirements.
ASSUMPTION: The hybrid work arrangement for this role provides a balance between remote flexibility and in-person collaboration and learning opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with a member of the HR team.
- In-depth behavioral and situational interviews with the hiring manager and other team members.
- Final interview with the director or vice president of the marketing team.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication abilities.
- Analytical skills and data-driven decision-making.
- Cultural fit and alignment with CVS Health's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the health care industry and CVS Health's mission and values.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: B2B brand marketing, cross-channel approach, project management, collaboration, influence, storytelling, quantitative analysis, qualitative analysis, creative problem-solving, communication, analytics, marketing strategies, relationship management, self-starter, detail-oriented, curiosity.
ASSUMPTION: CVS Health's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: Putting customers at the center of everything we do.
- Collaboration: Working together to achieve common goals.
- Innovation: Embracing change and driving progress.
- Performance: Delivering results with excellence and accountability.
- Integrity: Upholding the highest ethical standards in all that we do.
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination.
- Data-driven and analytical, with a focus on using data to inform decision-making and measure performance.
Self-Assessment Questions:
- How do you demonstrate customer focus in your daily work?
- Can you provide an example of a time when you drove results through collaboration and teamwork?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: CVS Health's values and work style emphasize customer focus, collaboration, innovation, performance, and integrity, with a strong commitment to driving results and continuous improvement.
⚠️ Potential Challenges
- Navigating a complex, matrixed organization with multiple stakeholders and priorities.
- Balancing multiple projects and deadlines while maintaining a high level of attention to detail and quality.
- Adapting to a dynamic work environment with evolving priorities and priorities.
- Managing remote team members and fostering a collaborative, inclusive team culture.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, solutions-oriented mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand growth for CVS Healthspire, CVS Health's payor solutions business.
- Compared to other brand marketing roles within CVS Health, this position requires a deeper understanding of the health care industry and payor landscape.
- Career progression in this role may involve transitioning to other marketing leadership positions within CVS Health or its subsidiaries, such as Aetna or CVS Caremark.
ASSUMPTION: This role offers a unique opportunity to gain experience in the health care industry and drive strategic marketing initiatives within a large, complex organization.
📝 Sample Projects
- Developing and executing a comprehensive brand launch campaign for CVS Healthspire, including market research, positioning, messaging, and channel strategy.
- Conducting a competitive analysis of other payor solutions providers and identifying opportunities for CVS Healthspire to differentiate and capture market share.
- Collaborating with cross-functional teams to create and implement a customer segmentation strategy, tailored to the unique needs and preferences of CVS Healthspire's target audiences.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Manager, Brand Marketing Strategist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CVS Healthspire Payor Solutions team?
- How does this role fit into the broader marketing strategy for CVS Health and its subsidiaries?
- What are the most pressing business challenges facing CVS Healthspire, and how can this role contribute to addressing them?
- What opportunities exist for professional growth and development within this role and the broader organization?
- How does CVS Health support work-life balance for its employees, particularly those in remote or hybrid roles?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic thinking, cross-functional collaboration, and data-driven decision-making abilities.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research CVS Health's mission, values, and business to demonstrate your understanding of the organization and its goals.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
