📌 Core Information
🔹 Job Title: Manager - Campaign Analytics & Science
🔹 Company: Makro PRO
🔹 Location: Bangkok, Thailand (Remote)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (On-site in Bangkok, Thailand)
🚀 Job Overview
Key aspects of this role include:
- Analyzing large datasets to optimize e-commerce platform and marketing campaigns
- Developing and implementing KPIs, predictive models, and data dashboards
- Collaborating with marketing and commercial teams to drive business growth
- Building and deploying machine learning models for recommendation systems and customer segmentation
ASSUMPTION: This role requires a strong background in data analysis, machine learning, and stakeholder communication. The successful candidate will have a proven track record in driving data-driven decisions and collaborating effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement KPIs to measure campaign effectiveness, in-app conversion rates, and product performance
✅ Analyze customer behavior patterns to identify opportunities for product recommendations and cross-selling
✅ Build and maintain data dashboards and reports using Power BI to visualize and communicate insights to stakeholders
✅ Collaborate with marketing and commercial teams to optimize campaigns and drive business growth
✅ Analyze in-app user behavior to optimize user experience and conversion rates, and identify opportunities for product placement and cross-selling within the app
✅ Develop and implement predictive models for sales forecasting, campaign performance, customer churn, and customer lifetime value
✅ Build and deploy machine learning models for recommendation systems, personalized product recommendations, and customer segmentation
✅ Conduct A/B testing and experimentation to optimize website and in-app experiences
✅ Collect, clean, and validate large datasets from various data sources for e-commerce platform and marketing channels
ASSUMPTION: This role requires a high level of technical proficiency in data analysis, machine learning, and data visualization. The successful candidate will be comfortable working with large datasets and communicating complex findings to non-technical stakeholders.
🎯 Required Qualifications
Education: Master’s degree or PhD in Statistics, Computer Science, Mathematics, or a related field
Experience: 2-5 years of experience in data analysis, machine learning, or a related field
Required Skills:
- Strong programming proficiency in Python or R
- Expertise in machine learning algorithms and techniques (e.g., regression, classification, clustering, time series analysis)
- Experience with data mining and statistical modeling tools
- Proficiency in data visualization tools (e.g., Power BI, Tableau)
- Strong problem-solving and critical thinking skills
- Excellent communication and presentation skills
Preferred Skills:
- Experience in the e-commerce industry
- Knowledge of SQL and database management systems
- Experience with cloud-based data platforms (e.g., AWS, GCP, Azure)
- Understanding of A/B testing methodologies
- Experience with mobile app analytics tools like Mixpanel
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of data analysis and machine learning projects will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: THB 80,000 - 120,000 per month (Based on industry standards for mid-senior level data analysts/scientists in Bangkok, Thailand)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and training
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Makro PRO is a software development company focused on building a technology platform for the B2B marketplace ecosystem
Company Size: 51-200 employees (Small to mid-sized company, offering a more agile and collaborative work environment)
Founded: 2021 (Relatively new company with a strong focus on innovation and growth)
Company Description:
- Makro PRO brings together the best talent across multi-nationals to transform the B2B marketplace ecosystem
- The company welcomes bold, energetic, and thoughtful people who share their belief in collaboration, diversity, excellence, and putting customers at the heart of their work
- Makro PRO is an exciting new digital venture by the iconic Makro, with a proud purpose of building a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers
Company Specialties:
- E-commerce platform development
- Data analysis and machine learning
- Marketing and commercial strategy
Company Website: https://www.makrodigitalcareer.com/
ASSUMPTION: Makro PRO is a dynamic and innovative company with a strong focus on data-driven decision making and customer-centric strategies. The company offers opportunities for professional growth and development in a fast-paced and collaborative environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Data Science and Analytics
Work Arrangement: Hybrid (On-site in Bangkok, Thailand, with remote work options available)
Growth Opportunities:
- Potential for career progression into senior or management roles within the data science and analytics team
- Opportunities for professional development and training in emerging technologies and data analysis techniques
- Chance to work on high-impact projects and drive business growth for the company
ASSUMPTION: This role offers significant opportunities for career growth and professional development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work options available)
Office Location(s): 1468 Phatthanakan Road, Khwaeng Suan Luang, Khet Suan Luang, Bangkok, 10250, TH
Geographic Context:
- Bangkok, Thailand, is a vibrant and bustling city with a thriving tech industry
- The office is located in the Suan Luang district, offering easy access to public transportation and nearby amenities
- The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility
Work Schedule: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the data science and analytics team
- On-site or virtual final interview with the Head of Data Science and Analytics
- Background check and offer
Key Assessment Areas:
- Technical skills in data analysis, machine learning, and data visualization
- Problem-solving and critical thinking abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in data analysis, machine learning, and stakeholder communication
- Prepare a portfolio of your data analysis and machine learning projects to showcase your technical skills
- Research Makro PRO's company culture and values to ensure a strong fit
ATS Keywords: Data Analysis, Machine Learning, Python, R, Power BI, SQL, Cloud Platforms, A/B Testing, Data Cleaning, Customer Behavior Analysis, Collaboration, Problem Solving, Communication
ASSUMPTION: The application process for this role is competitive, and candidates with strong technical skills, relevant industry experience, and a well-tailored application will have the best chance of success.
🛠️ Tools & Technologies
- Python
- R
- Power BI
- SQL
- Cloud-based data platforms (e.g., AWS, GCP, Azure)
- Mobile app analytics tools like Mixpanel
ASSUMPTION: The tools and technologies listed are essential for the successful performance of this role. Candidates with experience in these tools and technologies will have a competitive advantage.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Diversity
- Excellence
- Customer-centric
Work Style:
- Agile and innovative
- Data-driven decision making
- Collaborative and cross-functional teamwork
- Focus on customer success and business growth
Self-Assessment Questions:
- Do you thrive in a collaborative and innovative work environment?
- Are you comfortable working with large datasets and communicating complex findings to non-technical stakeholders?
- Do you share Makro PRO's belief in putting customers at the heart of their work?
ASSUMPTION: Candidates who align with Makro PRO's company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- The role requires a high level of technical proficiency and may involve working with complex datasets and tools
- The company is growing rapidly, which may present challenges in terms of workload and adaptability
- The hybrid work arrangement may require candidates to be comfortable with both on-site collaboration and remote work
- The role may involve working with stakeholders across different teams and time zones, requiring strong communication and collaboration skills
ASSUMPTION: Candidates who are comfortable with these potential challenges and have a strong skill set in data analysis, machine learning, and stakeholder communication will be well-positioned to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to other data analyst/scientist roles in the e-commerce industry, but with a stronger focus on campaign optimization and customer behavior analysis
- Makro PRO is a smaller company compared to larger e-commerce platforms, offering a more agile and collaborative work environment
- This role offers opportunities for career progression into senior or management roles within the data science and analytics team
ASSUMPTION: Candidates should research similar roles in the e-commerce industry and consider the unique aspects of this role at Makro PRO when evaluating their fit and career prospects.
📝 Sample Projects
- Developing and implementing predictive models for sales forecasting and campaign performance optimization
- Analyzing customer behavior patterns to identify opportunities for product recommendations and cross-selling
- Building and maintaining data dashboards and reports using Power BI to visualize and communicate insights to stakeholders
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the successful candidate will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader data science and analytics organization?
- How does Makro PRO support the professional development and growth of its data science and analytics team members?
- Can you provide an example of a high-impact project that the data science and analytics team has worked on recently?
- How does Makro PRO approach data privacy and security, particularly in the context of customer data?
- What are the key performance indicators (KPIs) that the company uses to measure the success of its e-commerce platform and marketing campaigns?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, team structure, and priorities, as well as the specific requirements of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in data analysis, machine learning, and stakeholder communication
- Prepare a portfolio of your data analysis and machine learning projects to showcase your technical skills
- Research Makro PRO's company culture and values to ensure a strong fit
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
