📌 Core Information
🔹 Job Title: Manager, Campus & Influencer Marketing
🔹 Company: Her Campus Media
🔹 Location: Anywhere, REMOTE, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Overseeing post-sale community campaign strategy and execution across digital, experiential, and sampling programs.
- Managing influencer relationships, campaign briefs, and compensation budgets while collaborating cross-departmentally.
- Supporting community leadership in winning business and nurturing relationships with talent agencies and strategic partners.
- Reporting and leveraging data to optimize processes and offerings, ensuring internal databases are updated with accurate campaign information.
ASSUMPTION: This role requires a strong understanding of influencer marketing, community-building, and the college marketing industry. The ideal candidate will have a proven track record in campaign management and client-facing roles, preferably at an agency.
📋 Key Responsibilities
✅ Oversee post-sale community campaign strategy and execution, working closely with brand partnerships.
✅ Manage influencer relationships, campaign briefs, and compensation budgets while collaborating cross-departmentally.
✅ Support community leadership in winning business and nurturing relationships with talent agencies and strategic partners.
✅ Report and leverage data to optimize processes and offerings, ensuring internal databases are updated with accurate campaign information.
✅ Help strategize and implement community programming, resources, and initiatives relating to community marketing and campaign performance.
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. Strong communication, organizational, and time management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree (or other college degree) preferred
Experience: 5+ years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing roles
Required Skills:
- Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry
- Excellent oral, written, and verbal communication skills
- Rigorous attention to detail and eye for design
- Superior organizational and time management abilities
- Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus
Preferred Skills:
- Experience working with college students or young adults
- Familiarity with the Her Campus brand and its audience
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. The ideal candidate will have a passion for working with college students and young adults and a deep understanding of the influencer marketing landscape.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Her Campus Media is a leading media portfolio for college students and Gen Z, focusing on amplifying young women's voices and unlocking opportunities for the next generation.
Company Size: Her Campus Media has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: Her Campus Media was founded in 2009, with a mission to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society.
Company Description:
- Her Campus Media is a mission-driven media powerhouse focused on amplifying the voices of young women and unlocking opportunities for the next generation.
- The company offers a range of content, resources, events, and experiences to support and celebrate college students and Gen Z.
- Her Campus Media powers full-service, integrated marketing programs for top brands, helping them create authentic, meaningful connections with their audience.
Company Specialties:
- Marketing
- College marketing
- Journalism
- Advertising
- Influencers
- Experiential
- Branded content
- Gen Z
- Recruitment
- Gen Z marketing
- Brand ambassadors
- College women
- Social media
- Events
Company Website: http://www.hercampusmedia.com
ASSUMPTION: Her Campus Media is a dynamic and inclusive organization where employees can make a significant impact on the next generation of leaders and changemakers.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the company's marketing department.
Reporting Structure: The Manager, Campus & Influencer Marketing will report directly to the Community Leadership team and collaborate with various departments, including marketing, sales, and operations.
Work Arrangement: This role offers a flexible, remote work arrangement, allowing for a healthy work-life balance.
Growth Opportunities:
- Advancement to a senior-level or director role within the marketing department
- Expanding the company's influencer marketing and campus programming initiatives
- Developing and leading strategic partnerships with brands and agencies
ASSUMPTION: The ideal candidate for this role will be eager to take on new challenges and grow within the organization, contributing to Her Campus Media's continued success and expansion.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and events
Office Location(s): Anywhere, REMOTE, United States
Geographic Context:
- The remote work arrangement allows for flexibility in location, with the opportunity to work from anywhere in the United States.
- The company's headquarters is in Boston, MA, and there may be occasional travel requirements for meetings and events.
- The United States offers a diverse range of cultural, social, and professional opportunities for employees.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides employees with a high degree of flexibility and work-life balance, while also fostering a collaborative and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- In-depth knowledge of influencer marketing and community-building strategies
- Strong communication and presentation skills
- Ability to manage multiple projects and deadlines effectively
- Cultural fit with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the college marketing industry and Her Campus Media's mission and values.
- Prepare examples of your past campaign management and influencer marketing work to discuss during the interview.
- Research the company and its competitors to show your industry knowledge and enthusiasm for the role.
ATS Keywords: Campaign Management, Influencer Marketing, Community Building, Marketing Strategy, Client Relations, Brand Partnerships, Data Analysis, Cross-Functional Collaboration, College Marketing, Gen Z
ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, strategic thinking, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Asana
- Canva
- Mailchimp
- Google Drive
- Social media platforms (TikTok, Instagram, etc.)
ASSUMPTION: The ideal candidate will be proficient in using these tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Inclusivity
- Authenticity
- Collaboration
- Creativity
- Accountability
Work Style:
- Flexible and adaptable
- Results-driven and proactive
- Collaborative and team-oriented
- Passionate about working with college students and young adults
Self-Assessment Questions:
- Do I align with Her Campus Media's mission and values?
- Am I comfortable working in a remote, flexible work environment?
- Do I have a proven track record of success in campaign management and influencer marketing?
- Am I eager to learn and grow within the organization?
ASSUMPTION: The ideal candidate for this role will be passionate about Her Campus Media's mission and values, with a strong desire to make a positive impact on the next generation of leaders and changemakers.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a remote work environment and maintaining productivity
- Staying up-to-date with the latest trends and best practices in influencer marketing and community-building
- Balancing the demands of client relationships and internal team dynamics
ASSUMPTION: The ideal candidate will be proactive, organized, and adaptable, with the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other influencer marketing and campaign management positions, but with a focus on the college marketing industry and Her Campus Media's unique audience.
- Compared to other mid-level marketing roles, this position offers a high degree of strategic input and cross-functional collaboration.
- Career progression in this role may include advancement to senior-level or director positions within the marketing department.
ASSUMPTION: The ideal candidate will have experience in influencer marketing and campaign management, with a strong understanding of the college marketing industry and Her Campus Media's mission and values.
📝 Sample Projects
- Managing a high-profile influencer campaign for a major brand, from strategy development to execution and analysis
- Spearheading a campus programming initiative to engage college students and young adults with Her Campus Media's content and resources
- Collaborating with the sales team to develop and pitch a custom marketing solution for a potential client
ASSUMPTION: The ideal candidate will have a strong portfolio of past campaign management and influencer marketing work, with a proven track record of success in similar roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Her Campus Media?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how has the current team addressed them?
- How does the company foster a culture of inclusivity and diversity?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deep understanding of the role, the team, and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/HerCampusMedia1/744000073056475-manager-campus-influencer-marketing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past campaign management and influencer marketing work to discuss during the interview.
- Research the company and its competitors to show your industry knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
