Manager, Clinical Product Marketing

📌 Core Information

🔹 Job Title: Manager, Clinical Product Marketing

🔹 Company: Riverside Insights

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategy and messaging for early childhood clinical products
• Developing and executing marketing campaigns to drive product adoption and engagement
• Supporting sales enablement through training materials and pitch content
• Analyzing market data and campaign performance to optimize strategy
• Collaborating with cross-functional teams to gather and act on customer insights

ASSUMPTION: This role requires a strong background in product marketing, with a focus on clinical or educational industries. The ideal candidate will have experience in strategic messaging, campaign development, and sales enablement.

📋 Key Responsibilities

✅ Lead and support sales enablement efforts by developing training decks, demo guides, and other materials that equip the team to confidently position and sell the Battelle suite.

✅ Develop and execute marketing campaigns that support BDI billings, crafting compelling materials such as brochures, email campaigns, and sales decks.

✅ Manage and prioritize a content calendar designed to boost conversion and retention across clinical product lines.

✅ Collaborate with Product and Sales to analyze market data, campaign performance, and ROI, using insights to optimize strategy.

✅ Lead voice-of-customer (VOC) efforts through surveys, interviews, and focus groups, translating feedback into impactful messaging and product improvements.

✅ Support cross-sell marketing efforts by positioning adjacent clinical products like WMLS and Bateria alongside the WJ V.

✅ Continuously test and refine product positioning based on customer insights and market dynamics.

ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: Proven experience in product marketing, ideally with a background in clinical, educational, or assessment-focused industries.

Required Skills:

• Strategic messaging grounded in customer research and voice-of-customer insights
• Developing and executing marketing campaigns that drive measurable business results
• Supporting sales enablement through development of training materials and pitch content
• Analytical mindset with the ability to interpret data and convert insights into action
• Excellent cross-functional collaboration and communication skills, especially with sales, product, and customer-facing teams
• Leading customer engagement initiatives such as surveys and interviews to inform marketing and product strategy

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the clinical or educational assessment industry

ASSUMPTION: The ideal candidate will have a strong background in product marketing, with a focus on clinical or educational industries. They will be skilled in strategic messaging, campaign development, and sales enablement, with a proven track record of driving measurable business results.

💰 Compensation & Benefits

Salary Range: $90,000 - $105,000 USD per year. This range is specific to the United States and incorporates factors such as skills, experience, training, licensures, degrees, internal pay ranges, and market data/range parameters.

Benefits:

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding

Working Hours: 40 hours per week, with up to 5% travel for off-site team meetings. This role may require stationary positions (sitting or standing) for extended periods.

ASSUMPTION: The salary range provided is an estimate based on market data and Riverside Insights' internal pay ranges. Benefits are subject to change and may vary based on employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Riverside Insights operates in the Education Administration Programs industry, focusing on research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.

Company Size: Riverside Insights has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2018. Riverside Insights was founded in 2018, with a mission to elevate one billion lives globally by 2030 through research-based assessments and technology.

Company Description:

• Riverside Insights provides accurate, reliable, and consistent data-driven insights to create opportunities that help people thrive.
• The company offers a broad range of high-quality, time-tested professional testing products and services, as well as meaningful information that can enhance the lives of children and adults.
• Riverside Insights is committed to creating and providing a broad range of high-quality, time-tested professional testing products and services, as well as delivering meaningful information that can enhance the lives of children and adults.

Company Specialties:

• Assessment
• Education
• K-12
• Clinical and Special Needs
• Psychology
• Psychometrics
• Achievement
• Academic Achievement
• Educational Assessments
• Measurement
• Special Education
• Group Administered Assessments
• Cognitive Ability
• Early Childhood Assessment
• Psychological Assessment
• Woodcock-Johnson
• Iowa Assessments
• CogAT
• Battelle Developmental Inventory
• and Educational Insights

Company Website: http://riversideinsights.com

ASSUMPTION: Riverside Insights is a well-established company with a strong focus on research-based assessments and technology. The company's mission and values are centered around providing insights that help elevate potential.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the company.

Reporting Structure: The Manager, Clinical Product Marketing will report directly to the Director of Product Marketing and work closely with cross-functional teams, including Sales, Product, and Customer-Facing teams.

Work Arrangement: This role is remote-friendly, with up to 5% travel for off-site team meetings. The role may require stationary positions (sitting or standing) for extended periods.

Growth Opportunities:

• As Riverside Insights continues to grow, there may be opportunities for the Manager, Clinical Product Marketing to take on additional responsibilities or move into a more senior role within the company.
• The company offers a Tuition Reimbursement Program, providing employees with the opportunity to pursue professional development and growth.
• Riverside Insights is committed to creating a diverse and inclusive work environment, with opportunities for employees to grow both personally and professionally.

ASSUMPTION: The Manager, Clinical Product Marketing role offers opportunities for growth and development within the company. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space.

Office Location(s): The company's headquarters is located in Itasca, Illinois, but employees can work remotely from anywhere in the United States.

Geographic Context:

• Riverside Insights is headquartered in Itasca, Illinois, a suburb of Chicago, offering employees access to a vibrant and diverse metropolitan area.
• The company's remote-friendly work environment allows employees to live and work anywhere in the United States, providing flexibility and opportunities to explore different geographic locations.
• Riverside Insights is committed to creating a diverse and inclusive work environment, with employees from various backgrounds and locations.

Work Schedule: This role follows a standard full-time work schedule, with up to 5% travel for off-site team meetings. The role may require stationary positions (sitting or standing) for extended periods.

ASSUMPTION: The remote-friendly work environment at Riverside Insights offers employees the flexibility to work from home or a co-working space, with opportunities to explore different geographic locations and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Virtual interview with the hiring manager and/or team members
• Final interview with the Director of Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and strategic messaging skills
• Campaign development and execution abilities
• Sales enablement and customer engagement expertise
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on strategic messaging, campaign development, and sales enablement.
• Demonstrate your ability to analyze data and make data-driven decisions in your application materials.
• Showcase your cross-functional collaboration and communication skills by providing examples of successful team projects or initiatives.

ATS Keywords: Product Marketing, Strategic Messaging, Campaign Development, Sales Enablement, Customer Engagement, Data Analysis, Cross-functional Collaboration, Marketing Strategy, Market Research, Voice-of-Customer

ASSUMPTION: The application process for the Manager, Clinical Product Marketing role at Riverside Insights is designed to assess the candidate's product marketing experience, strategic messaging skills, campaign development and execution abilities, sales enablement and customer engagement expertise, analytical skills, and cross-functional collaboration and communication skills.

🛠️ Tools & Technologies

• Marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Manager, Clinical Product Marketing role requires proficiency in marketing automation tools and CRM systems, as well as data analysis and visualization tools. Familiarity with project management and communication tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• People First: We put people at the center of everything we do.
• Integrity: We act with honesty and integrity in all our interactions.
• Excellence: We strive for excellence in all that we do.
• Accountability: We take ownership and responsibility for our actions and their outcomes.
• Collaboration: We work together to achieve our goals.

Work Style:

• Data-driven: We make decisions based on data and evidence.
• Innovative: We embrace new ideas and approaches.
• Adaptable: We are open to change and willing to pivot when necessary.
• Collaborative: We work together to achieve our goals.
• Customer-focused: We prioritize the needs and perspectives of our customers.

Self-Assessment Questions:

• Do you align with Riverside Insights' core values, particularly "People First" and "Integrity"?
• Are you comfortable working in a remote-friendly, data-driven, and collaborative work environment?
• Do you have experience working with cross-functional teams and prioritizing customer needs and perspectives?

ASSUMPTION: The ideal candidate for the Manager, Clinical Product Marketing role at Riverside Insights will align with the company's core values, be comfortable working in a remote-friendly, data-driven, and collaborative work environment, and have experience working with cross-functional teams and prioritizing customer needs and perspectives.

⚠️ Potential Challenges

• Balancing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Working effectively with remote team members and stakeholders
• Adapting to changes in market dynamics and customer needs
• Managing a content calendar and ensuring timely delivery of marketing materials
• Analyzing and interpreting data to inform strategic decision-making

ASSUMPTION: The Manager, Clinical Product Marketing role at Riverside Insights presents unique challenges, including balancing multiple priorities and deadlines, working effectively with remote team members and stakeholders, adapting to changes in market dynamics and customer needs, managing a content calendar, and analyzing and interpreting data to inform strategic decision-making.

📈 Similar Roles Comparison

• Unlike other product marketing roles, the Manager, Clinical Product Marketing role at Riverside Insights focuses specifically on early childhood clinical products, with a focus on the Battelle family of assessments.
• This role requires a strong background in clinical or educational assessment-focused industries, with experience in strategic messaging, campaign development, and sales enablement.
• Career progression in this role may involve moving into a more senior role within the company, such as Director of Product Marketing or Vice President of Marketing.

ASSUMPTION: The Manager, Clinical Product Marketing role at Riverside Insights is unique in its focus on early childhood clinical products and requires a strong background in clinical or educational assessment-focused industries. Career progression in this role may involve moving into a more senior role within the company.

📝 Sample Projects

• Developing and executing a marketing campaign to drive adoption of the Battelle Developmental Inventory (BDI) assessment, resulting in a 20% increase in billings within the first six months.
• Conducting a voice-of-customer (VOC) survey to gather insights on the strengths and weaknesses of the Woodcock-Johnson (WJ) assessment suite, leading to the identification of key areas for product improvement.
• Collaborating with the sales team to develop training materials and pitch content for the CogAT assessment, resulting in a 15% increase in sales within the first quarter.

ASSUMPTION: The Manager, Clinical Product Marketing role at Riverside Insights involves a range of projects, from developing and executing marketing campaigns to conducting voice-of-customer surveys and collaborating with cross-functional teams to drive product adoption and engagement.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign development process for clinical products at Riverside Insights?
• How does the sales team currently support the marketing efforts for clinical products, and how can I contribute to this collaboration?
• What are the most important customer insights and market trends that the Manager, Clinical Product Marketing should be aware of?
• How does Riverside Insights approach product positioning and messaging, and how can I contribute to this process?
• What opportunities are there for growth and development within the Manager, Clinical Product Marketing role, and within the company as a whole?

ASSUMPTION: The ideal candidate for the Manager, Clinical Product Marketing role at Riverside Insights will ask insightful questions about the company's marketing campaigns, sales enablement efforts, customer insights, product positioning, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on strategic messaging, campaign development, and sales enablement.
• Prepare examples of successful marketing campaigns, voice-of-customer surveys, or sales enablement materials to showcase your skills and experience.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.