🔹 Job Title: Manager, Core Literacy Product Marketing
🔹 Company: Amplify
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the K–12 education market and experience in product marketing within the education sector. The ideal candidate will have a proven track record of driving successful go-to-market strategies and collaborating effectively with cross-functional teams.
✅ Supporting product launch planning and executing comprehensive go-to-market plans
✅ Acting as the voice of the customer and understanding market trends and the competitive landscape
✅ Creating marketing collateral and sales resources, including one-pagers, brochures, guides, and pitch decks
✅ Building deep product expertise and crafting compelling narratives
✅ Developing print and digital sampling solutions and maintaining product pages
✅ Partnering with the Professional Development team to create sales enablement materials
ASSUMPTION: This role requires strong writing and editing skills, as well as excellent coordination and communication skills. The ideal candidate will be able to balance competing demands and prioritize effectively.
Education: Bachelor's Degree or equivalent experience
Experience: 5+ years of marketing experience in education publishing, ed-tech, or a similar industry
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent experience in a relevant field may be considered. The ideal candidate will have a strong background in marketing within the education sector and a proven track record of driving successful go-to-market strategies.
Salary Range: $80,000 - $85,000 per year
Benefits:
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience within the education sector. The actual salary may vary depending on factors such as the candidate's qualifications and the company's budget.
Industry: Amplify is a pioneer in K–12 education, focusing on next-generation curriculum and formative assessment. They serve more than 10 million students in all 50 states.
Company Size: Amplify has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Amplify was founded in 2000 and has since grown to become a leading provider of educational solutions.
Company Description:
Company Specialties:
Company Website: http://www.amplify.com
ASSUMPTION: Amplify's focus on innovation and collaboration makes it an attractive employer for individuals seeking to make an impact in the education sector.
Career Level: This role is at the manager level, offering opportunities for leadership and strategic decision-making.
Reporting Structure: The Manager, Core Literacy Product Marketing reports to the Executive Director, Core Literacy Product Marketing and works cross-functionally with the Product, Content, Marketing, and Sales teams.
Work Arrangement: This role is remote-friendly, offering flexibility for candidates who prefer to work from home or have a hybrid work arrangement.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates interested in advancing their careers in product marketing within the education sector.
Office Type: Remote-friendly, with occasional in-person meetings and events
Office Location(s): The primary office is located in Brooklyn, NY, but the role can be performed remotely from anywhere in the United States.
Geographic Context:
Work Schedule: Full-time, with a standard workweek of 40 hours, plus additional hours as needed to meet project deadlines
ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work with a diverse range of customers and stakeholders. However, the role may require occasional travel for meetings and events.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Sales Enablement, Market Research, Competitive Analysis, Collaboration, Writing, Editing, Go-to-Market Strategy, Product Expertise, Sampling Strategies
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise in product marketing and their ability to collaborate effectively with cross-functional teams.
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and project management tools. Familiarity with design and presentation software is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Amplify values innovation, collaboration, and customer-centricity. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, collaborative environment.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a significant impact in the education sector and drive the success of Amplify's core literacy products.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other companies. The unique aspects of this role, such as its focus on core literacy products and professional development services, make it an attractive opportunity for the right candidate.
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Manager, Core Literacy Product Marketing may be involved in. The specific projects and priorities will vary depending on the company's product roadmap and market needs.
ASSUMPTION: The key questions listed are designed to provide insight into the role's priorities, responsibilities, and the company culture. Candidates should tailor their questions to demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.