📌 Core Information
🔹 Job Title: Manager, Demand Generation
🔹 Company: NBCUniversal
🔹 Location: Universal City, California, United States
🔹 Job Type: Full-time, Hybrid (3 days per week in office)
🔹 Category: Entertainment Providers
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing promotional pricing strategies for subscriber acquisition, upgrades, and retention
- Identifying and evaluating net-new strategic opportunities for sustainable subscriber and revenue growth
- Cross-functional collaboration with teams such as Product, Marketing, and Finance
- Presenting strategic recommendations to stakeholders across the organization
ASSUMPTION: This role requires a strong analytical background and excellent communication skills to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Support development of promotional pricing strategies across ad-hoc and lifecycle scenarios
✅ Create and present clear and compelling strategic presentations to communicate pricing and growth recommendations
✅ Develop business cases and strategic memos to identify new opportunities and evaluate past initiatives
✅ Identify and evaluate key growth levers by developing strategic frameworks to assess initiative viability, subscriber impact, and financial outcomes
✅ Contribute to the conceptual design of new pricing tests and growth initiatives, supporting hypothesis development and prioritization
✅ Analyze and synthesize strategic insights for dissemination via presentations, wrap-up documents, and leadership briefings
ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently on complex projects.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business, or an analytical field
Experience: 3+ years of experience in strategy, business analysis, pricing, or growth, ideally within the streaming, subscription, or digital consumer space
Required Skills:
- Proficiency with Microsoft Office suite (especially PowerPoint and Excel)
- Experience crafting business cases and strategic recommendations based on both quantitative and qualitative inputs
- Strong analytical and problem-solving skills
- Ability to work cross-functionally and influence stakeholders without direct authority
- Detail-oriented, organized, and able to work flexibly across departments in a dynamic, fast-paced environment
Preferred Skills:
- Passion for entertainment, media, technology, or pricing, including knowledge of current industry trends/thinking
- Communicative and collaborative, comfortable with a wide variety of stakeholders
- Flexible and open-minded
- Results-oriented with a high attention to detail
- Experience with industry software such as Airtable, etc.
ASSUMPTION: Candidates with a strong background in data analysis and strategic thinking will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $115,000 (bonus eligible). This range is based on industry standards for similar roles, experience levels, and locations.
Benefits:
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Variety of discounts and perks
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading entertainment and media company, operating in the competitive entertainment providers industry.
Company Size: NBCUniversal has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: NBCUniversal was founded in 2004 as a result of the merger between NBC and Universal Studios, with a rich history in entertainment and media.
Company Description:
- NBCUniversal creates world-class content, distributing it across various platforms, including film, television, streaming, theme parks, and consumer experiences.
- The company owns and operates leading entertainment and news brands, such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and Peacock.
- NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture, reflecting the ever-changing face of the world through its content.
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment broadcasting
- Streaming services
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content makes it an attractive employer for individuals passionate about entertainment and media.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in strategy, business analysis, pricing, or growth.
Reporting Structure: The Manager, Demand Generation will report directly to the Director, Growth Strategy and work closely with cross-functional teams.
Work Arrangement: This is a hybrid role, requiring employees to be present in the office a minimum of three days per week.
Growth Opportunities:
- Potential to advance to a Director or Senior Manager role within the Growth organization
- Opportunities to work on high-impact projects and influence strategic decision-making
- Chance to gain experience in a dynamic, fast-paced environment and learn from industry experts
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in demand generation and strategic planning.
🌍 Location & Work Environment
Office Type: NBCUniversal's Universal City headquarters features a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): 100 Universal City Plaza, Universal City, California, United States
Geographic Context:
- Universal City is located in the San Fernando Valley, near Los Angeles, California
- The area offers a mix of urban and suburban living, with numerous entertainment and cultural attractions
- NBCUniversal's campus is conveniently located near public transportation and major highways
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering collaboration and innovation in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-person interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation abilities
- Cultural fit and alignment with NBCUniversal's values
- Strategic thinking and initiative identification
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of strategic recommendations and business cases you've developed in previous roles
- Research NBCUniversal's recent initiatives and be ready to discuss how you can contribute to their success
ATS Keywords: Demand Generation, Pricing Strategy, Growth Levers, Strategic Recommendations, Cross-Functional Collaboration, Data-Driven Insights, Subscriber Acquisition, Retention, Upgrades
ASSUMPTION: Applicants should focus on demonstrating their analytical skills and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Industry-specific software (e.g., Airtable)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with industry-specific software and data visualization tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to foster a diverse, equitable, and inclusive culture where everyone feels supported, embraced, and heard.
- Integrity: We act with honesty and transparency, holding ourselves accountable for our actions and decisions.
- Craftsmanship: We take pride in our work, continuously seeking to improve and innovate.
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve our goals.
- Adaptable: We embrace change and thrive in dynamic environments.
- Data-driven: We make informed decisions based on data and insights.
Self-Assessment Questions:
- How do you embody NBCUniversal's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- Can you provide an example of a strategic recommendation you've made based on data analysis?
ASSUMPTION: Candidates who align with NBCUniversal's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require quick decision-making and adaptability
- Collaborating with cross-functional teams may present communication and coordination challenges
- Analyzing large datasets and drawing accurate insights may require advanced analytical skills
- Developing and presenting strategic recommendations to senior leadership may require strong communication and presentation skills
ASSUMPTION: Candidates should be prepared to navigate a fast-paced, dynamic work environment and collaborate effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role focuses more on strategic planning and growth initiatives compared to other demand generation roles, which may have a stronger focus on day-to-day operations and campaign management
- NBCUniversal's size and extensive portfolio of brands and content provide unique opportunities for growth and impact compared to smaller entertainment providers
- Career progression in this role may involve moving into a Director or Senior Manager position within the Growth organization or transitioning to a similar role in another department
ASSUMPTION: This role offers a unique blend of strategic planning and cross-functional collaboration, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive business case for a new pricing promotion to drive subscriber acquisition and retention
- Identifying and evaluating strategic growth opportunities, such as partnerships or new content offerings, to drive sustainable revenue growth
- Conducting a competitive analysis of pricing strategies employed by other streaming services to inform NBCUniversal's promotional pricing strategy
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Manager, Demand Generation role at NBCUniversal.
❓ Key Questions to Ask During Interview
- Can you describe the current promotional pricing strategy for Peacock and how this role contributes to its evolution?
- How does the Demand Generation team collaborate with other departments, such as Product and Marketing, to develop and implement pricing strategies?
- What are the most significant challenges facing the Growth organization in the next 12-24 months, and how does this role address them?
- How does NBCUniversal support the professional development and growth of its employees in this role?
- What is the work environment like at NBCUniversal's Universal City headquarters, and how does the hybrid work arrangement contribute to it?
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and commitment to driving growth and success at NBCUniversal.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of strategic recommendations and business cases you've developed in previous roles
- Research NBCUniversal's recent initiatives and be ready to discuss how you can contribute to their success
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
