📌 Core Information
🔹 Job Title: Manager, Device Partner Marketing
🔹 Company: NBCUniversal
🔹 Location: New York, New York
🔹 Job Type: Full-time, Hybrid (3 days per week on-site)
🔹 Category: Media & Entertainment
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing key platform distribution partners (e.g., Roku, Apple, Samsung, PlayStation) for Peacock's streaming service.
- Developing and executing marketing strategies across device partner platforms to drive growth and engagement.
- Collaborating with cross-functional teams to integrate device marketing into the larger marketing strategy.
- Analyzing and reporting on KPIs to optimize marketing efforts and budget allocation.
ASSUMPTION: This role requires a strong understanding of both marketing and partnership management, with a focus on paid media strategies.
📋 Key Responsibilities
✅ Manage partner relationships, fostering strong and collaborative relationships to drive mutual success.
✅ Scale, nurture, and optimize partnerships beyond launch, identifying incremental, mutually beneficial opportunities to grow the partnership.
✅ Collaborate closely with internal stakeholders, including BD, Partner Managers, Media Analytics, Title Marketing, and more.
✅ Measure and report on multiple KPIs, including CPiA, CLV, ROAS, engagement, retention, awareness, etc.
✅ Develop and activate marketing and media strategy across devices aligned with company goals and KPIs.
✅ Work with analytics team to integrate device marketing and media into the larger marketing strategy using tools such as MMM and MTA.
✅ Provide data-driven recommendations and insights guiding the marketing budget allocation and forecasting.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to work effectively with various teams and partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in marketing function or partnerships, preferably in paid media
Required Skills:
- Proven experience tracking and organizing multiple projects requiring senior-level approvals
- Strong Excel and PowerPoint skills
- Excellent communication and relationship management skills
- Strong analytical skills with a history of deep diving into data to tell the larger story
- Experience in paid media with multiple KPIs
Preferred Skills:
- Media and Entertainment experience strongly preferred
- Ability to see the bigger picture and how devices fit into a larger marketing and streaming ecosystem
- Excellent communication skills with a focus on getting messages across concisely
ASSUMPTION: Candidates with a strong background in paid media and partnerships are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 (bonus eligible). This range is based on industry standards for a Manager-level role in Media & Entertainment with 4-10 years of experience in New York, NY.
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Variety of discounts and perks
Working Hours: Full-time, typically 40 hours per week. This role may require occasional overtime or weekend work, depending on project demands.
ASSUMPTION: The salary range provided is a reasonable estimate based on industry standards and the role's requirements. However, the actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, operating in a highly competitive and dynamic industry.
Company Size: NBCUniversal has 10,001+ employees, providing ample opportunities for growth and collaboration. As a large company, it offers a structured environment with established processes and systems.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC. In 2011, Comcast acquired a 51% stake in NBCUniversal, and in 2013, it acquired the remaining 49% stake.
Company Description:
- NBCUniversal creates world-class content across film, television, and streaming, distributing it through its portfolio of leading entertainment and news brands.
- The company brings its content to life through theme parks and consumer experiences, operating world-renowned attractions through Universal Destinations & Experiences.
- NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture, reflecting the current and ever-changing face of the world through its content and platforms.
Company Specialties:
- Content creation and distribution
- Streaming services
- Theme parks and consumer experiences
- News and entertainment brands
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's size and industry position provide a stable and challenging work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the Manager level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Manager, Device Partner Marketing will report directly to the Director, Device Partner Marketing and collaborate with various cross-functional teams, including BD, Partner Managers, Media Analytics, and Title Marketing.
Work Arrangement: This role is hybrid, with a requirement to be on-site for a minimum of three days per week.
Growth Opportunities:
- Advancement to a Director or Senior Manager role within the Device Partner Marketing team or related departments.
- Expansion of responsibilities to include additional platforms or services within NBCUniversal's portfolio.
- Career progression within NBCUniversal's broader media and entertainment ecosystem.
ASSUMPTION: This role offers significant growth potential, both within the Device Partner Marketing team and across NBCUniversal's diverse portfolio of brands and services.
🌍 Location & Work Environment
Office Type: NBCUniversal's New York office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002
Geographic Context:
- New York City is a major media hub, offering ample networking opportunities and industry events.
- The office is located in Midtown Manhattan, providing easy access to public transportation, dining, and entertainment options.
- New York City has a diverse and vibrant culture, with numerous museums, theaters, and cultural attractions.
Work Schedule: The work schedule is typically Monday through Friday, with occasional overtime or weekend work as needed.
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with ample opportunities for professional growth and networking within the media and entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and other team members
- Final interview with the Director, Device Partner Marketing
Key Assessment Areas:
- Marketing and partnership management skills
- Analytical and data-driven decision-making abilities
- Communication and relationship management skills
- Alignment with NBCUniversal's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing, partnership, and analytical skills.
- Prepare examples of your past marketing campaigns and their outcomes, focusing on those that demonstrate your ability to drive growth and engagement.
- Research NBCUniversal's recent marketing efforts and be prepared to discuss how you can contribute to their success.
ATS Keywords: Device Partner Marketing, Marketing Strategy, Paid Media, KPIs, Cross-functional Collaboration, Partnership Management, Data Analysis, Streaming Services, NBCUniversal
ASSUMPTION: The interview process will focus on assessing the candidate's marketing and partnership management skills, as well as their ability to work effectively within NBCUniversal's cross-functional teams and culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies for this role are standard within the marketing and entertainment industries and should be familiar to qualified candidates.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We strive to foster a diverse, equitable, and inclusive culture where everyone feels supported, embraced, and heard.
- Excellence: We aim to create and deliver world-class content and experiences that reflect the current and ever-changing face of the world.
- Integrity: We conduct our business with honesty, fairness, and respect for all individuals.
Work Style:
- Collaborative: NBCUniversal encourages cross-functional collaboration and teamwork to drive success.
- Data-driven: The company values data-driven decision-making and continuous improvement.
- Adaptable: NBCUniversal operates in a dynamic and evolving industry, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do you embrace NBCUniversal's commitment to inclusion, and how have you demonstrated this in your past roles?
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform your marketing strategy?
- How do you balance the need for collaboration with the ability to make independent decisions and take ownership of your work?
ASSUMPTION: Candidates who align with NBCUniversal's values and work style are likely to be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple partners with competing priorities and demands.
- Keeping up with the rapidly evolving streaming and device landscape.
- Balancing the need for short-term growth with long-term strategic planning.
- Navigating a large, complex organization with multiple stakeholders.
ASSUMPTION: These challenges are inherent to the role and the dynamic nature of the media and entertainment industry. Successful candidates will possess the skills and experience necessary to overcome these obstacles.
📈 Similar Roles Comparison
- This role is unique within NBCUniversal, focusing specifically on device partner marketing for Peacock's streaming service.
- Similar roles within the company may include Partner Marketing Manager or Senior Manager, Device Partner Marketing, with broader responsibilities across multiple platforms or services.
- Career progression in this role may lead to opportunities in related fields, such as content distribution, affiliate relations, or strategic partnerships.
ASSUMPTION: This role offers a unique opportunity to specialize in device partner marketing within a large, established media and entertainment company.
📝 Sample Projects
- Developing and executing a marketing campaign to drive user acquisition and engagement on a newly launched device partner platform.
- Analyzing and optimizing marketing performance across multiple device partners to maximize ROI and minimize customer churn.
- Collaborating with cross-functional teams to integrate device marketing into the larger marketing strategy for a major content launch or event.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Manager, Device Partner Marketing may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Peacock's device partners, and how this role will contribute to its evolution?
- How does NBCUniversal support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NBCUniversal measure the success of its marketing efforts, and how will this role be evaluated against those metrics?
- What are the most rewarding aspects of working in device partner marketing at NBCUniversal, according to current team members?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the team's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing, partnership, and analytical skills, as well as your passion for the media and entertainment industry.
- Prepare examples of your past marketing campaigns and their outcomes, focusing on those that demonstrate your ability to drive growth and engagement.
- Research NBCUniversal's recent marketing efforts and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
