📌 Core Information
🔹 Job Title: Manager, Device Partner Marketing
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid (3 days per week in-office)
🔹 Category: Media & Entertainment
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing key platform distribution partners (Roku, Apple, Samsung, PlayStation, etc.) for Peacock's streaming service
- Developing and executing marketing strategies to drive growth and engagement across device partner platforms
- Collaborating with cross-functional teams to integrate device marketing into the larger marketing strategy
- Analyzing and reporting on multiple KPIs to measure success and inform budget allocation
ASSUMPTION: This role requires a strong understanding of marketing strategies, data analysis, and relationship management to succeed in driving growth and engagement across multiple device partner platforms.
📋 Key Responsibilities
✅ Serve as the primary point of contact for external and internal partners, fostering strong relationships to drive mutual success
✅ Scale, nurture, and optimize partnerships beyond launch, identifying incremental, mutually beneficial opportunities to grow the partnership
✅ Collaborate closely with internal stakeholders, including BD, Partner Managers, Media Analytics, Title Marketing, and more
✅ Measure and report on multiple KPIs, including CPiA, CLV, ROAS, engagement, retention, awareness, etc.
✅ Develop and activate marketing and media strategy across devices aligned with company goals and KPIs
✅ Work with analytics team to integrate device marketing and media into the larger marketing strategy using tools such as MMM and MTA
✅ Provide data-driven recommendations and insights guiding the marketing budget allocation and forecasting
ASSUMPTION: This role involves a high level of cross-functional collaboration and data-driven decision making to optimize marketing strategies across multiple device partner platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in marketing function or partnerships, preferably in paid media
Required Skills:
- Strong Excel and PowerPoint skills
- Excellent communication and relationship management skills
- Ability to see the bigger picture and how devices fit into a larger marketing and streaming ecosystem
- Strong analytical skills with a history of deep diving into data to tell the larger story
- Experience in paid media with multiple KPIs
Preferred Skills:
- Media and Entertainment experience
- Experience in a hybrid or remote work environment
ASSUMPTION: Candidates with a strong background in marketing, particularly in paid media, and experience working with multiple partners will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $110,000 (bonus eligible)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) with company match
- Paid Leave
- Tuition Reimbursement
- Variety of discounts and perks
Working Hours: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is based on industry standards for a Manager-level role in Media & Entertainment in the New York City area. Benefits are standard for a large corporation and may include additional perks not listed.
📌 Applicant Insights
🔍 Company Context
Industry: Media & Entertainment, with a focus on streaming services and content distribution
Company Size: 10,001+ employees, offering a large, established organization with extensive resources and opportunities for growth
Founded: 1926, with a rich history in broadcasting and entertainment
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across film, television, and streaming services
- The company owns and operates leading entertainment and news brands, including NBC, Peacock, Bravo, USA Network, and Telemundo, as well as theme parks and consumer experiences
- NBCUniversal is committed to improving communities and fostering an inclusive culture that attracts and develops a talented workforce
Company Specialties:
- Content creation and distribution
- Streaming services
- Affiliate relations and strategic partnerships
- Theme parks and consumer experiences
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established company with a strong brand and extensive resources, offering applicants a stable and supportive work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Managerial, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Director, Device Partner Marketing, and works closely with cross-functional teams, including BD, Partner Managers, Media Analytics, and Title Marketing
Work Arrangement: Hybrid, with a minimum of three days per week required in the office
Growth Opportunities:
- Advancement within the Device Partner Marketing team or related departments
- Expansion of responsibilities based on performance and company needs
- Professional development and training opportunities
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing field within a large, established organization, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment with on-site amenities and collaborative workspaces
Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and nearby attractions
- New York City has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for meetings and project deadlines
ASSUMPTION: The New York City office offers a dynamic and collaborative work environment, with easy access to cultural attractions and professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-person interview with the hiring manager and/or team members
- Final interview with the Director, Device Partner Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Relationship management and communication skills
- Problem-solving and decision-making abilities
Application Tips:
- Highlight relevant marketing experience, particularly in paid media and partnership management
- Include specific examples of data-driven decision making and successful marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Marketing strategy, device partner, paid media, KPI, data analysis, relationship management, cross-functional collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience, data analysis skills, and strong communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., Google Analytics, Tableau, SQL)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data analysis tools, as well as familiarity with marketing automation and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We foster an inclusive culture where everyone feels valued and respected
- Collaborative: We work together to achieve our goals and celebrate our successes
- Innovative: We embrace change and continuously seek new ways to improve and grow
Work Style:
- Collaborative: This role requires close collaboration with cross-functional teams to achieve shared goals
- Data-driven: Decisions are based on data analysis and insights to optimize marketing strategies
- Adaptable: The role may require adjusting to changing priorities and deadlines
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven work environment?
- Are you comfortable managing multiple projects and priorities?
- Do you have experience working with diverse stakeholders to drive mutual success?
ASSUMPTION: NBCUniversal values a diverse and inclusive work environment, with a focus on collaboration, innovation, and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple partners with competing priorities and expectations
- Keeping up with the fast-paced and ever-changing streaming landscape
- Balancing data-driven decision making with creative marketing strategies
- Adapting to a hybrid work environment with a minimum of three days per week in the office
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and evolving field.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on device partner marketing for a streaming service
- This role requires a strong understanding of both marketing strategies and data analysis to optimize growth and engagement across multiple device partner platforms
- Career progression in this role may lead to opportunities in device partner marketing, streaming services, or related fields within NBCUniversal
ASSUMPTION: This role offers a unique opportunity to specialize in device partner marketing for a streaming service within a large, established organization.
📝 Sample Projects
- Developing and executing a marketing campaign to drive user acquisition and engagement on a new device partner platform
- Analyzing and optimizing marketing spend across multiple device partner platforms to maximize ROI
- Collaborating with cross-functional teams to integrate device marketing into the larger marketing strategy for a new content release
ASSUMPTION: Sample projects for this role involve data-driven marketing strategies, cross-functional collaboration, and a focus on driving user acquisition, engagement, and retention across multiple device partner platforms.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Peacock and NBCUniversal?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NBCUniversal support the growth and development of its employees in this role?
- What are the most challenging aspects of working with device partner platforms, and how can this role address them?
- How does this role collaborate with other teams within NBCUniversal, such as content creators, distributors, and affiliates?
ASSUMPTION: Interview questions should focus on understanding the role's strategic importance, priorities, and opportunities for growth and development, as well as the company's approach to collaboration and support for its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in paid media and partnership management
- Prepare for the interview by researching NBCUniversal, the role, and the company's values and culture
- Follow up with the hiring manager or talent acquisition team after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
