📌 Core Information
🔹 Job Title: Manager, Digital Marketing Operations
🔹 Company: Sallie Mae
🔹 Location: Newark, DE
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end digital marketing operations
- Optimizing marketing data and campaign performance
- Collaborating with cross-functional teams to drive growth
- Ensuring data integrity and compliance
ASSUMPTION: This role requires a strong background in digital marketing and marketing operations, with a focus on data analysis and project management. The ideal candidate will have experience working with marketing automation platforms and digital advertising platforms.
📋 Key Responsibilities
✅ Oversee the end-to-end management of digital marketing operations, including the creation of streamlined processes, project timelines, and workflows.
✅ Lead the integration, management, and optimization of digital marketing platforms and marketing automation tools to meet campaign objectives.
✅ Establish and enforce marketing operations best practices, standards, and guidelines to ensure consistency, scalability, and continuous improvement across campaigns.
✅ Architect and maintain scalable marketing data in HubSpot, including custom objects, properties, and workflows, to support evolving marketing and product needs.
✅ Implement and refine event tagging strategies to ensure robust tracking of key marketing and product interactions.
✅ Build, optimize, and document workflows for lead management and lifecycle automation.
✅ Develop and manage segmentation strategies to enable precise targeting for campaigns, product launches, and lifecycle communications.
✅ Conduct regular audits and data hygiene initiatives to ensure data integrity, compliance, and readiness for growth initiatives.
✅ Leverage programmable automation to streamline data enrichment, normalization, and synchronization.
✅ Stay up-to-date with the latest trends and best practices in digital marketing and continuously evaluate new tools and technologies to enhance digital marketing operations and improve overall performance.
ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines or address urgent issues.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field.
Experience: Strong experience in managing end-to-end digital marketing project implementations across multiple platforms.
Required Skills:
- Expertise in marketing automation platforms and digital advertising platforms (e.g., Hubspot, Optimizely, or similar tools)
- Proven track record of data analysis and reporting, with the ability to derive insights and optimize campaign performance
- Strong project management skills with the ability to manage multiple projects simultaneously and lead cross-functional teams
Preferred Skills:
- 5+ years of experience in digital marketing, marketing operations, or a related field
- Demonstrated expertise in building and maintaining workflows, lead segmentation, and custom data objects
- Experience with event tagging & tag management tools such as Google Tag Manager or Tealium
- Familiarity with SQL or Snowflake for data exploration
- Knowledge of a scripting language such as Python or JavaScript
- Involvement with web experimentation or digital marketing analytics
- Hubspot certifications (Operations, Marketing, or CRM)
ASSUMPTION: While a master's degree is not required, it may be beneficial for candidates seeking to advance their careers in digital marketing operations.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager, Digital Marketing Operations role in the Financial Services sector in Newark, DE)
Benefits:
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement (401k with employer match)
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
Working Hours: 40 hours per week, with the possibility of occasional overtime to meet project deadlines or address urgent issues.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sallie Mae is a leading financial services company specializing in private student lending, college planning, and other financial services for students and families.
Company Size: Sallie Mae has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Sallie Mae was founded in 1972 and has since grown to become a trusted name in the financial services industry.
Company Description:
- Sallie Mae's mission is to power confidence as students begin their unique journey, offering products and resources to support college access and completion
- The company provides financing and expertise to support college affordability, equity, and accessibility
- Sallie Mae offers private student loans, college savings plans, and other financial services to help students and families plan for higher education
Company Specialties:
- College Savings
- College Planning
- Financial Aid
- Student Loans
- Scholarship
- Education Loans
- Banking
- Savings
- and credit card
Company Website: SallieMae.com
ASSUMPTION: Sallie Mae's focus on supporting students and families throughout their educational journey creates a unique and rewarding work environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Manager, Digital Marketing Operations will report directly to the Senior Director of Digital Marketing Operations and collaborate with various marketing, product, and sales teams.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Advancement to a Senior Manager or Director role within the Digital Marketing Operations team
- Expansion into related fields, such as digital marketing strategy or product management
- Cross-functional collaboration with other teams to gain a broader understanding of the business and identify new growth opportunities
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while also fostering collaboration and team-building.
🌍 Location & Work Environment
Office Type: Sallie Mae's headquarters in Newark, DE, features a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 300 Continental Drive, Newark, DE 19713, US
Geographic Context:
- Newark, DE, is located in the northeastern United States, offering a mix of urban and suburban living
- The area is known for its vibrant cultural scene, including museums, theaters, and historical sites
- Newark is home to the University of Delaware, providing ample opportunities for networking and professional development
Work Schedule: The hybrid work arrangement allows for a flexible schedule, with a combination of on-site and remote work.
ASSUMPTION: The modern, collaborative workspace at Sallie Mae's headquarters fosters creativity and productivity, while the hybrid work arrangement offers flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual final interview with the Senior Director of Digital Marketing Operations and other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and marketing operations expertise
- Data analysis and reporting skills
- Project management and leadership abilities
- Collaboration and communication skills
- Alignment with Sallie Mae's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Sallie Mae's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research Sallie Mae's competitors and industry trends to showcase your knowledge of the financial services sector
ATS Keywords: Digital Marketing, Marketing Operations, Data Analysis, Project Management, HubSpot, Event Tagging, Workflow Automation, Segmentation Strategies, Lead Management, Data Integrity, Compliance, SQL, Python, JavaScript, Marketing Automation Platforms, Digital Advertising Platforms
ASSUMPTION: The interview process at Sallie Mae is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- HubSpot
- Optimizely
- Google Tag Manager
- Tealium
- SQL or Snowflake
- Python or JavaScript
ASSUMPTION: The tools and technologies listed are subject to change based on the evolving needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Put Students First
- Act with Integrity
- Collaborate to Win
- Innovate and Adapt
- Pursue Excellence
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you have a passion for supporting students and families in their educational journey?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a proven track record of driving results through data analysis and strategic decision-making?
ASSUMPTION: Sallie Mae's values and work style create a unique and rewarding work environment that prioritizes collaboration, innovation, and a commitment to supporting students and families.
⚠️ Potential Challenges
- The role may require occasional work outside of regular business hours to meet project deadlines or address urgent issues
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting
- The role may require frequent collaboration with remote team members, which could present communication and time zone challenges
- The role may involve working with sensitive customer data, requiring a strong commitment to data privacy and security
ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the individual's experience and preferences.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Operations Manager position in the financial services sector
- However, this role places a greater emphasis on data analysis, project management, and collaboration with cross-functional teams
- Compared to similar roles in other industries, this role offers a unique opportunity to support students and families in their educational journey
ASSUMPTION: The comparison points listed are intended to provide context and may not be exhaustive or applicable to all candidates.
📝 Sample Projects
- Developing and implementing a comprehensive event tagging strategy to optimize campaign performance
- Building and maintaining custom data objects in HubSpot to support evolving marketing and product needs
- Conducting a data audit and hygiene initiative to ensure data integrity and compliance for a major product launch
ASSUMPTION: The sample projects listed are intended to illustrate the types of initiatives the Manager, Digital Marketing Operations may be responsible for and may not be exhaustive or applicable to all candidates.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Marketing Operations team?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of its digital marketing campaigns and initiatives?
- What are the biggest challenges facing the Digital Marketing Operations team, and how can this role help address them?
ASSUMPTION: The key questions listed are intended to provide insight into the role, team dynamics, and company culture, and may not be exhaustive or applicable to all candidates.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research Sallie Mae's competitors and industry trends to showcase your knowledge of the financial services sector
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
