Manager, Digital & Performance Marketing

📌 Core Information

🔹 Job Title: Manager, Digital & Performance Marketing

🔹 Company: Evolucion Innovations Inc.

🔹 Location: Seattle, WA, USA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Seattle, WA required)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive digital marketing strategies to drive website traffic, enhance user experience, and boost conversion rates.
• Managing digital advertising campaigns across various channels to optimize ROI and customer acquisition.
• Overseeing SEO and SEM efforts to improve website visibility and search engine ranking.
• Utilizing web analytics tools to track website performance, user behavior, and KPIs, making data-driven decisions to improve site experience.
• Collaborating with content creators to develop engaging and conversion-focused content for the website.
• Continuously assessing and enhancing the website's user experience, identifying and addressing pain points and friction in the customer journey.
• Planning and executing A/B tests and multivariate tests to optimize website elements, including product pages and checkout processes.
• Effectively managing digital marketing budgets, ensuring maximum ROI for all campaigns.
• Overseeing local store digital marketing strategy, budget ownership, and performance marketing allocation across store locations.

ASSUMPTION: This role requires a high level of strategic thinking, adaptability, and strong communication skills to manage multiple campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Developing and implementing comprehensive digital marketing strategies to enhance the customer experience on the eCommerce site.

✅ Managing digital advertising campaigns, including pay-per-click (PPC), display, social media advertising, and affiliate marketing, to optimize ROI and customer acquisition.

✅ Overseeing search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website visibility and search engine ranking.

✅ Utilizing web analytics tools to track website performance, user behavior, and key performance indicators (KPIs). Making data-driven decisions to improve site experience.

✅ Collaborating with content creators to develop engaging and conversion-focused content for the website.

✅ Continuously assessing and enhancing the website's user experience, identifying and addressing pain points and friction in the customer journey.

✅ Planning and executing A/B tests and multivariate tests to optimize website elements, including product pages and checkout processes.

✅ Managing digital marketing budgets effectively, ensuring maximum ROI for all campaigns.

✅ Overseeing local store digital marketing strategy, budget ownership, and performance marketing allocation across store locations.

✅ Other duties as assigned.

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and platforms, as well as the ability to analyze data and make informed decisions based on that data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred)

Experience: Minimum 4+ years of experience in digital marketing, including managing multi-channel campaigns

Required Skills:

• Proven hands-on experience managing and optimizing Google Ads campaigns
• Demonstrated success managing digital marketing budgets $5M+ annually, with a focus on ROI optimization
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, Google Analytics, SEMrush, etc.)
• Familiarity with web analytics tools, SEO/SEM software, and customer relationship management (CRM) systems
• Strong problem solving, strategic thinking, adaptability, communication, and analytical skills
• Embodies, honors, and lives evo's core values: The Great 8

Preferred Skills:

• Experience managing digital marketing campaigns for an eCommerce business
• Fluency in Spanish or another language

ASSUMPTION: While not explicitly stated, experience in the outdoor retail industry or a related field may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: $108,000 - $135,000 annually. The base wage for this role ranges from $108,000.00 to $135,000.00, and where you land in that range depends on your skills and experience.

Benefits:

• 100% paid health, dental, and vision insurance
• Paid vacation time, sick leave, and 40 hours of volunteer paid time off
• Paid parental leave for birthing and non-birthing parents
• Retail quarterly bonus program, profit share program, and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most products sold
• New Gear Every Year (NGEY): a new ski or snowboard setup to use for the season
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days, and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog-friendly offices
• Career pathing, leadership development, network development, training, and performance feedback

Working Hours: Full-time, 40 hours per week. Flexible work schedules are available for eligible roles.

ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. The actual salary may vary based on the candidate's skills, experience, and the company's internal pay equity.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on outdoor sports, apparel, and experiences.

Company Size: Medium-sized company with 501-1,000 employees, offering a supportive and collaborative work environment.

Founded: 2001, with over 20 years of experience in the outdoor retail and experiences industry.

Company Description:

• Evolucion Innovations Inc. (evo) is an outdoor retail and experiences company, focused on providing unique experiences across its locations in Canada, the US, and Japan.
• The company operates evo.com, an online retail platform, and offers evoTrip, a group and private travel business that takes skiers, snowboarders, and mountain bikers to iconic destinations around the world.
• evo also operates lodging facilities, including The Journeyman Lodge in Whistler, evo Hotel in Salt Lake City, and upcoming locations in Tahoe City and Hakuba.
• The company is committed to leaving a positive impact on communities by bringing financial and volunteer support to non-profit organizations dedicated to getting underserved kids outdoors. It has two skateparks, All Together Skate Park Salt Lake and All Together Skatepark Seattle, where kids' lives are positively impacted by the love of skateboarding.

Company Specialties:

• Ski
• Snowboard
• Wakeboard
• Skate
• Apparel
• Events
• Monthly gallery featuring local action sports brands and artists
• Surf
• Bike
• Footwear
• Kids
• Hospitality
• Trips

Company Website: http://www.evo.com

ASSUMPTION: evo's focus on community, sustainability, and employee growth makes it an attractive place to work for individuals who share these values.

📊 Role Analysis

Career Level: Mid-level to senior-level management role, with the opportunity to grow within the company.

Reporting Structure: This role reports directly to the Director of Marketing and oversees digital marketing specialists and coordinators.

Work Arrangement: On-site, full-time position with flexible work schedules available for eligible roles.

Growth Opportunities:

• Potential career progression into a Director or VP of Marketing role
• Opportunities to expand into new markets and channels within the company
• Chance to develop leadership and mentoring skills by managing a team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's digital marketing efforts.

🌍 Location & Work Environment

Office Type: Urban, modern office space with a casual and collaborative work environment.

Office Location(s): 3500 Stone Way N, Seattle, WA 98103, US

Geographic Context:

• Seattle is a vibrant, coastal city known for its tech industry, outdoor recreation, and cultural scene.
• The office is located in the Wallingford neighborhood, close to Green Lake Park and the University District.
• The area offers easy access to public transportation, dining, and entertainment options.

Work Schedule: Full-time, 40 hours per week, with flexible work schedules available for eligible roles. The company offers a hybrid work arrangement for some positions.

ASSUMPTION: The office location and work environment at evo are designed to foster collaboration, creativity, and a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Problem-solving skills and adaptability
• Communication and collaboration skills
• Alignment with evo's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Be prepared to discuss your experience with digital marketing tools, platforms, and analytics
• Showcase your understanding of evo's business and how your skills and experience align with the company's mission and values
• Prepare questions to ask the interview panel about the role, team dynamics, and company culture

ATS Keywords: Digital Marketing, Performance Marketing, SEO, SEM, Web Analytics, A/B Testing, Budget Management, Google Ads, Social Media Advertising, CRM Systems, Problem Solving, Strategic Thinking, Communication, Analytical Skills

ASSUMPTION: The interview process at evo is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• Google Analytics
• SEMrush
• CRM systems (e.g., Salesforce, HubSpot)
• Web analytics tools (e.g., Adobe Analytics, Mixpanel)
• SEO/SEM software (e.g., Moz, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company's digital marketing strategies and needs change.

👔 Cultural Fit Considerations

Company Values:

• Community: We believe in the power of community to create positive change and inspire individuals to reach their full potential.
• Integrity: We act with honesty, transparency, and fairness in all our interactions.
• Excellence: We strive for excellence in everything we do, from the products we sell to the experiences we create.
• Innovation: We embrace change and continuously seek new and better ways to do things.
• Sustainability: We are committed to minimizing our environmental impact and promoting sustainable business practices.
• Fun: We believe that having fun is an essential part of life and work.
• Accountability: We take responsibility for our actions and their outcomes.
• Growth: We foster a culture of continuous learning and personal growth.

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and data-informed
• Adaptable and open to change

Self-Assessment Questions:

• Do you actively seek out opportunities to engage with and give back to your community?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have a proven track record of driving results through data-informed decision-making?
• Are you passionate about the outdoors and the products and experiences evo offers?

ASSUMPTION: evo's company culture is built on a strong set of core values that guide the company's actions and decisions. Candidates who share these values and are passionate about the outdoors are likely to thrive in this environment.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, adaptability, and strong communication skills to manage multiple campaigns and stakeholders effectively.
• The company's focus on community and sustainability may require additional time and effort to engage with and give back to the community.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.
• The company's growth and expansion may present challenges in maintaining a strong company culture and work-life balance.

ASSUMPTION: While evo offers a unique and rewarding work environment, candidates should be prepared to face potential challenges and adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the outdoor retail and experiences industry, with a strong emphasis on community engagement and sustainability.
• Compared to similar roles in other industries, this position may offer more opportunities for growth and impact, as evo is a mid-sized company with room for expansion and development.
• Career paths in this role may lead to opportunities in marketing, management, or entrepreneurship within the outdoor retail and experiences industry.

ASSUMPTION: Candidates with experience in the outdoor retail or related industries may find this role particularly appealing, as it offers a unique blend of marketing, community engagement, and sustainability-focused work.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive traffic and boost conversion rates for evo's eCommerce site during the holiday season.
• Managing a multi-channel digital advertising campaign to promote evo's new line of sustainable outdoor apparel, resulting in a 20% increase in sales within the first three months of launch.
• Overseeing an SEO and SEM audit and optimization project, leading to a 30% increase in organic traffic and a 25% increase in paid search traffic within six months.

ASSUMPTION: The specific projects and initiatives in this role will vary based on the company's current priorities, market trends, and the candidate's unique skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does evo support the professional growth and development of its employees?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• How does evo measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important to track?
• What opportunities exist for collaboration and knowledge-sharing within the digital marketing team and the broader organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, as well as your alignment with evo's core values and mission.
• Prepare for your interview by researching evo's business, industry trends, and potential challenges facing the digital marketing team.
• If selected for an in-depth interview, be prepared to discuss your experience with digital marketing tools, platforms, and analytics, as well as your strategic thinking and problem-solving skills.
• After your interview, follow up with the hiring manager to express your appreciation for the opportunity and reiterate your interest in the role. If you haven't heard back within a week, politely inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.