📌 Core Information
🔹 Job Title: Manager, Email Marketing - Fashion Luxury & Autos
🔹 Company: Hearst
🔹 Location: New York, NY, USA
🔹 Job Type: Full time
🔹 Category: Media Production
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies to maximize audience engagement, acquisition, and retention
- Transitioning email strategy towards greater personalization, automation, and a customer-first approach
- Introducing innovative, tailored, and scalable solutions to enhance efficiency, audience segmentation, and engagement
- Overseeing and mentoring a direct report to ensure team cohesion, productivity, and professional growth
- Fostering connections across subscription lifecycles and supporting the unique needs of Hearst's brands
ASSUMPTION: This role requires a strong background in email marketing, team management, and a customer-centric mindset to drive growth across diverse customer bases.
📋 Key Responsibilities
✅ Developing and executing email marketing strategies to maximize audience engagement, acquisition, and retention
✅ Transitioning email strategy towards greater personalization, automation, and a customer-first approach
✅ Introducing innovative, tailored, and scalable solutions to enhance efficiency, audience segmentation, and engagement
✅ Overseeing and mentoring a direct report to ensure team cohesion, productivity, and professional growth
✅ Fostering connections across subscription lifecycles and supporting the unique needs of Hearst's brands
ASSUMPTION: This role involves strategic planning, data-driven decision making, and strong communication skills to collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in email marketing, with a focus on strategy development and execution
Required Skills:
- Proven experience in email marketing strategy and execution
- Strong people management skills
- Excellent communication and collaboration skills
- Data-driven mindset with strong analytical skills
- Familiarity with email marketing platforms and tools
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the fashion, luxury, and automotive industries
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of email marketing best practices, customer segmentation, and campaign optimization.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-senior level email marketing managers in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Hearst products and services
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst operates in the media production industry, with a focus on diversified information, services, and media companies.
Company Size: Hearst has 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: Hearst was founded in 1887 and has since grown into one of the nation's largest global, diversified information, services, and media companies.
Company Description:
- Hearst is a leading global, diversified information, services, and media company with a mission to inform audiences and improve lives.
- The company's portfolio includes Fitch Group, Hearst Health, Hearst Transportation, 35 television stations, 24 daily and 52 weekly newspapers, more than 200 magazine editions around the world, and ownership in cable television networks A&E, HISTORY, Lifetime, and ESPN.
- Hearst is committed to leading with purpose, innovating, and serving the communities it operates in both civically and philanthropically.
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- and Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and commitment to innovation provide a dynamic work environment with opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring proven experience in email marketing strategy and execution.
Reporting Structure: The Manager, Email Marketing will oversee a direct report and collaborate with cross-functional teams across Hearst's brands.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Potential to grow within Hearst's marketing department or across other brands within the company's diverse portfolio
- Opportunities to work on high-impact projects and campaigns that drive growth and engagement
- Chance to develop leadership and mentoring skills through managing a direct report
ASSUMPTION: This role offers strong potential for career growth and development within Hearst's marketing department and across its diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: Hearst's New York office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City offers a vibrant and dynamic work environment with access to cultural attractions, diverse neighborhoods, and a thriving job market.
- The city is well-connected by public transportation, making it easy to commute to work.
- New York is home to a diverse range of industries, providing ample opportunities for networking and professional growth.
Work Schedule: The work schedule is full-time (40 hours per week), with flexibility for remote work as needed.
ASSUMPTION: Working in New York City offers a unique blend of cultural experiences, professional opportunities, and a fast-paced work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the department head or another senior leader
Key Assessment Areas:
- Email marketing strategy and execution
- Team management and leadership skills
- Data-driven decision making and analytical skills
- Communication and collaboration skills
- Alignment with Hearst's company values and culture
Application Tips:
- Highlight your experience in email marketing strategy and execution, with specific examples of successful campaigns and their outcomes.
- Demonstrate your ability to manage and mentor team members, with examples of how you've fostered professional growth and team cohesion.
- Showcase your data-driven mindset and analytical skills, with examples of how you've used data to inform marketing strategies and improve campaign performance.
- Tailor your resume and cover letter to emphasize your fit with Hearst's company values and the specific needs of this role.
ATS Keywords: Email Marketing, Strategy, Execution, Team Management, Mentoring, Data-Driven, Analytical, Collaboration, Customer-First, Personalization, Automation, Scalable Solutions, Engagement, Acquisition, Retention, Brand Support
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with industry-standard email marketing platforms and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Purpose
- Collaboration
- Diversity
- Inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and innovative
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful email marketing strategies?
- Are you skilled in managing and mentoring team members to ensure team cohesion and productivity?
- Do you have a data-driven mindset and strong analytical skills?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
ASSUMPTION: Candidates who align with Hearst's company values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a diverse portfolio of brands with unique needs and audiences
- Keeping up with the fast-paced and ever-changing email marketing landscape
- Balancing the need for personalization and automation with scalability and efficiency
- Working in a competitive media market with high expectations for performance
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to adapt and innovate in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other email marketing manager positions but focuses on the unique needs of Hearst's fashion, luxury, and automotive brands.
- Compared to other media production companies, Hearst offers a diverse portfolio of brands and a commitment to innovation and growth.
- Career paths for this role may include advancement to director or vice president of email marketing, or transitioning to other marketing leadership roles within Hearst's diverse portfolio of brands.
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive customer acquisition for a new luxury brand launch
- Implementing a marketing automation workflow to improve customer retention and engagement for an automotive brand
- Analyzing email campaign performance data to optimize segmentation, personalization, and overall campaign strategy
ASSUMPTION: These sample projects illustrate the types of initiatives the Manager, Email Marketing will be responsible for, focusing on strategy, execution, and optimization.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for Hearst's fashion, luxury, and automotive brands?
- What are the most significant challenges facing the email marketing team currently, and how can this role address them?
- How does Hearst support the professional development and growth of its employees, particularly in the marketing department?
- What is the team structure and dynamic like, and how does this role fit into it?
- How does Hearst measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit with Hearst's company values and the specific needs of this role.
- Prepare examples of successful email marketing campaigns you've developed and executed, with data-driven results and insights.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
