Manager, Events Marketing

📌 Core Information

🔹 Job Title: Manager, Events Marketing

🔹 Company: WP Engine

🔹 Location: Austin, Texas (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global events strategy
• Overseeing in-person and virtual event planning and execution
• Collaborating with cross-functional teams to drive brand awareness, lead generation, and customer relationships
• Managing event budgets, logistics, and vendor relationships
• Analyzing event performance and optimizing for future events

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and external partners.

📋 Key Responsibilities

✅ Develop and execute global events strategy to align with business objectives and revenue goals

✅ Oversee the planning and execution of both in-person and virtual events, ensuring they align with company objectives and deliver measurable results

✅ Manage the full event lifecycle, from budgeting to logistics to vendor management to partner coordination to post-event analysis

✅ Collaborate with marketing and sales teams to create event programs that drive brand awareness, generate leads and pipeline, or strengthen customer relationships

✅ Negotiate and manage relationships with vendors to maximize event promotion, audience engagement, and lead nurturing

✅ Measure event performance according to key performance indicators (KPIs) and take a data-driven mindset to optimize for the future

✅ Build and develop a team of event marketing managers by creating a culture around being customer inspired and driving performance

✅ Stay up-to-date on industry trends, emerging event technologies, and new ways to enhance event effectiveness

ASSUMPTION: This role requires a hands-on approach to event management, with a focus on both strategic planning and tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Experience: 9+ years of experience in events marketing with 5+ years in a leadership role within a B2B technology company.

Required Skills:

• Strong understanding of event operations, budget management, and logistics
• Experience leveraging Martech tools such as HubSpot, Salesforce, and virtual event platforms
• Excellent project management skills with the ability to manage multiple events simultaneously
• Strong collaboration skills with cross-functional teams and external partners / vendors
• Data-driven mindset with experience measuring event ROI, pipeline impact, and engagement metrics
• Exceptional communication and presentation skills

Preferred Skills:

• Experience working with WordPress or other relevant technologies
• Fluency in additional languages

ASSUMPTION: Candidates with experience in B2B technology events and a proven track record of driving measurable results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $96,000.00 - $144,000.00 per year

Benefits:

• Company Stock Options
• Great Health Benefits
• Fertility Benefits
• HSA Company Contribution
• 401(k) with a 4% Match
• Disability Insurance
• Paid Family and Caregiver’s Leave
• Employee Assistance Program
• Generous Vacation Time
• One-time $500 Payment to Set Up Your Home Office
• 4 Company Wellness Days a Year
• 1 Floating Holiday
• $100 Monthly Wellness Allowance
• Access to Free On-Demand Fitness Classes
• Free Subscription to Calm
• Pet Insurance
• On-going Education Through LinkedIn Learning, Workday Learning and Our Career Growth Portal

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in Austin, Texas. Actual compensation may vary based on individual qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: WP Engine is a leading technology company that provides premium, enterprise-grade solutions, tools, and services for WordPress websites and applications. They serve 1.5 million customers across 150+ countries and empower companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence.

Company Size: WP Engine has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet flexible work environment.

Founded: WP Engine was founded in 2010 and has since grown to become a global technology company with offices in Austin, Texas; Limerick, Ireland; London, England; and Brisbane, Australia.

Company Description:

• WP Engine is a proud member and supporter of the community of WordPress® users.
• The company provides specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more.
• WP Engine's innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily.

Company Specialties:

• WordPress Hosting
• Enterprise-Grade Solutions
• eCommerce Platforms
• Agency Solutions
• Developer Tools

Company Website: wpengine.com

ASSUMPTION: WP Engine's focus on WordPress and its commitment to the WordPress community make it an attractive employer for individuals passionate about WordPress and its ecosystem.

📊 Role Analysis

Career Level: This role is a senior-level management position, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Manager, Events Marketing will report directly to the Senior Director of Marketing and will oversee a team of event marketing managers.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of WP Engine's global offices.

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department or the company as a whole.
• Opportunities to expand event marketing skills and expertise through on-the-job training and LinkedIn Learning resources.
• Chance to work on high-impact projects that drive company growth and make a significant impact on the business.

ASSUMPTION: Successful candidates will have a strong desire to grow professionally and will be eager to take on new challenges and responsibilities as the company and their career progress.

🌍 Location & Work Environment

Office Type: WP Engine has multiple global offices, with the main headquarters in Austin, Texas. This role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): Austin, Texas; Limerick, Ireland; London, England; Brisbane, Australia

Geographic Context:

• Austin, Texas: Known for its vibrant tech industry, live music scene, and outdoor activities.
• Limerick, Ireland: A historic city with a thriving tech industry and a strong focus on innovation.
• London, England: A global hub for technology, finance, and culture.
• Brisbane, Australia: A growing tech city with a subtropical climate and a laid-back lifestyle.

Work Schedule: Full-time, with flexibility for remote work and a focus on results and performance rather than hours worked.

ASSUMPTION: Applicants should be comfortable working in a remote or hybrid environment and be able to manage their time effectively to meet deadlines and deliver results.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager to discuss the role's responsibilities and requirements.
• Final interview with senior leadership to assess strategic thinking and cultural fit.

Key Assessment Areas:

• Event planning and execution experience
• Strategic thinking and problem-solving skills
• Collaboration and communication skills
• Data-driven mindset and analytical skills

Application Tips:

• Highlight specific examples of successful event marketing campaigns and their impact on business goals.
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role.
• Prepare questions that demonstrate your understanding of the role and your enthusiasm for the company and its mission.

ATS Keywords: Events Marketing, Event Strategy, Event Planning, Event Execution, Cross-Functional Collaboration, Data-Driven, Marketing, B2B Technology, WordPress

ASSUMPTION: WP Engine's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Virtual event platforms (e.g., Hopin, 6Connex)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• WordPress

ASSUMPTION: Successful candidates will have experience with relevant event marketing tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Inspired
• Data Driven
• Move Fast
• Embrace Change
• One Team

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on performance
• Adaptable and comfortable with change
• Data-driven and analytical

Self-Assessment Questions:

• How do you embody WP Engine's values in your daily work?
• Describe a time when you had to adapt to significant changes in your work environment or role. How did you handle it, and what was the outcome?
• How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform your strategy or actions?

ASSUMPTION: WP Engine's culture is fast-paced, collaborative, and data-driven, with a strong focus on customer inspiration and embracing change. Successful candidates will be able to thrive in this dynamic environment and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong project management skills and attention to detail.
• Working with external vendors and partners, necessitating excellent communication and negotiation skills.
• Keeping up with industry trends and emerging event technologies, requiring continuous learning and adaptation.
• Balancing strategic planning with tactical execution, demanding a versatile skill set and strong time management.

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and a proactive, solutions-oriented mindset.

📈 Similar Roles Comparison

• Compared to other event marketing roles, this position offers a unique blend of strategic planning and tactical execution, with a focus on driving measurable results.
• WP Engine's commitment to the WordPress community sets it apart from other technology companies, providing opportunities to work on high-impact projects that make a significant impact on the business.
• This role offers a clear path for career growth and development within the marketing department or the company as a whole.

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired path for professional growth and development.

📝 Sample Projects

• Planning and executing a global virtual event series, including speaker selection, content creation, and vendor management.
• Developing and implementing a data-driven strategy to optimize event performance and maximize ROI.
• Collaborating with cross-functional teams to create targeted event programs that drive brand awareness, lead generation, and customer engagement.

ASSUMPTION: These sample projects are designed to showcase the strategic and tactical aspects of the Manager, Events Marketing role and provide insight into the types of initiatives successful candidates will be expected to lead and execute.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does WP Engine support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful event marketing campaign at WP Engine, and what made it particularly effective?
• How does WP Engine measure the success of its events, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the events marketing team at WP Engine, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://wpengine.wd1.myworkdayjobs.com/WP_Engine/job/Austin/Manager--Events-Marketing_JR102590
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic thinking, event marketing expertise, and data-driven mindset.
• Prepare for interviews by researching WP Engine's company culture, values, and recent projects, and practicing your responses to common interview questions.
• Follow up with the hiring manager or HR representative after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
• If selected for the position, be prepared to provide references and complete a background check as part of the onboarding process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.