Manager, Field Marketing

📌 Core Information

🔹 Job Title: Manager, Field Marketing

🔹 Company: KFC

🔹 Location: Plano, Texas, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing local marketing strategies to drive restaurant visits, transactions, and sales
• Empowering franchisees and regional teams with user-friendly marketing playbooks and best practices
• Maximizing ROI of new restaurant openings through effective marketing initiatives
• Ensuring brand consistency and quality across all local marketing campaigns

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to collaborate effectively with cross-functional teams and franchisees.

📋 Key Responsibilities

✅ Owning the design and execution of local marketing strategies to accelerate revenue growth and build strong customer relationships

✅ Empowering franchisees and regional teams to execute compelling campaigns through robust, user-friendly marketing playbooks and best practices

✅ Maximizing ROI of new restaurant openings by providing expertise to boost visibility, increase customer engagement, and improve long-term success rates

✅ Ensuring brand consistency and quality by adhering to KFC’s marketing standards across all local initiatives

✅ Strengthening organizational collaboration through deep partnerships with adjacent teams, including planning for announcement and promotion of new stores with the KFC PR team

✅ Measuring current program outcomes, generating actionable insights, and developing initiatives for performance enhancement

✅ Inspiring and cultivating a high-performing team by communicating clear results-oriented expectations, mentoring, and equipping team members with resources to meet objectives and grow their careers at KFC US

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree from an accredited 4-year university, preferably in Business, Marketing, or a related field

Experience: 8+ years of marketing experience with Bachelors, 6+ years with Master’s. Experience in creating and executing local marketing strategies within QSR or franchised organizations preferred

Required Skills:

• Proven ability to lead and inspire direct reports to achieve company objectives
• Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders
• Strong analytical skills to interpret data and form actionable recommendations
• Exceptional project management capabilities, including driving great outcomes in a fast-paced environment
• Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers

Preferred Skills:

• Experience in the quick-service restaurant (QSR) industry or with franchised organizations
• Fluency in Spanish

ASSUMPTION: Given the nature of the role, candidates with experience in local marketing, franchise environments, or quick-service restaurants are likely to be more successful.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role with 8+ years of experience in the QSR industry)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on KFC meals
• Opportunities for career growth and development

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: KFC is a leading global fast-food restaurant chain specializing in fried chicken. It operates as a subsidiary of Yum! Brands, Inc.

Company Size: KFC US has over 10,000 locations across the United States, employing more than 16,000 people. This role will be based at the corporate headquarters in Plano, Texas.

Founded: KFC was founded in 1952 by Colonel Harland Sanders and has since grown into a worldwide phenomenon.

Company Description:

• KFC is known for its Original Recipe fried chicken and a variety of other food products, including chicken sandwiches, wraps, and bowls
• The company focuses on delivering high-quality, great-tasting food with a commitment to customer satisfaction
• KFC is dedicated to responsible sourcing, sustainability, and community involvement

Company Specialties:

• Fast-food restaurant operations
• Marketing and advertising
• Brand management
• Franchise development and support

Company Website: http://www.kfc.com/careers

ASSUMPTION: Working at KFC offers opportunities for career growth, a dynamic work environment, and the chance to make a significant impact on a well-known brand.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Director of Field Marketing

Reporting Structure: The Manager, Field Marketing will oversee a team of Marketing Coordinators and may collaborate with other marketing teams, franchisees, and regional managers

Work Arrangement: This is an on-site role based at the KFC US headquarters in Plano, Texas. Some travel may be required to visit franchisee locations and attend industry events

Growth Opportunities:

• Progression to a senior marketing role, such as Director of Field Marketing or another senior leadership position within KFC US
• Expansion into other areas of marketing, such as digital marketing, brand management, or franchise development
• Opportunities to work on high-impact projects and initiatives that drive business results and enhance the KFC brand

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within KFC US or the broader Yum! Brands organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 1441 Gardiner Ln, Louisville, KY 40213, US

Geographic Context:

• Plano, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
• The area is known for its strong job market, diverse cultural attractions, and high quality of life
• Plano is home to numerous Fortune 500 companies and offers ample opportunities for professional networking

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: Working at the KFC US headquarters in Plano, Texas, offers a dynamic and engaging work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• First-round interview with the hiring manager or a member of the marketing team
• Second-round interview with the Director of Field Marketing and other key stakeholders
• Final-round interview with the Senior Vice President of Marketing or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with KFC’s values

Application Tips:

• Tailor your resume and cover letter to highlight your local marketing experience, franchise environment experience, and relevant skills
• Prepare examples of successful local marketing campaigns you’ve led or contributed to
• Demonstrate your understanding of the KFC brand and its target audience
• Showcase your ability to work collaboratively with cross-functional teams and franchisees

ATS Keywords: Local marketing, franchise, QSR, campaign development, team management, brand consistency, ROI, new restaurant openings

ASSUMPTION: The application process for this role is likely to be competitive, and candidates with relevant experience and strong interview skills will have the best chance of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Integrity
• Inclusion
• Collaboration
• Bold
• Accountable

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and able to thrive in a fast-paced environment
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate your commitment to customer satisfaction in your work?
• Can you provide an example of a time when you had to collaborate with a diverse team to achieve a common goal?
• How do you approach setting and achieving ambitious targets for your team?

ASSUMPTION: Candidates who demonstrate a strong fit with KFC’s values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing a large team of marketing coordinators and franchisees with varying levels of experience and expertise
• Balancing multiple priorities and deadlines while maintaining a high level of attention to detail
• Adapting to changes in the market, consumer behavior, and franchisee needs
• Ensuring consistent brand messaging and quality across a diverse range of local marketing campaigns

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on local marketing strategies and franchisee collaboration
• This role requires a strong understanding of the QSR industry and franchise environments
• Career progression in this role may lead to senior marketing positions within KFC US or other Yum! Brands companies

ASSUMPTION: Candidates with experience in local marketing, franchise environments, or quick-service restaurants are likely to find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing and executing a local marketing campaign to celebrate the grand opening of a new KFC franchise location
• Creating a user-friendly marketing playbook to empower franchisees and regional teams to execute compelling campaigns that drive restaurant visits and sales
• Analyzing local sales data and consumer trends to inform targeted marketing strategies that resonate with specific communities

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Manager, Field Marketing may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Field Marketing department?
• How does this role collaborate with other marketing teams, franchisees, and regional managers?
• What are the most significant challenges facing the KFC brand in the current market, and how can this role address them?
• What opportunities exist for professional growth and development within KFC US or the broader Yum! Brands organization?
• How does KFC support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding the company’s culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.kfc.com/careers
• Tailor your resume and cover letter to highlight your local marketing experience, franchise environment experience, and relevant skills
• Prepare examples of successful local marketing campaigns you’ve led or contributed to
• Demonstrate your understanding of the KFC brand and its target audience
• Showcase your ability to work collaboratively with cross-functional teams and franchisees
• Follow up with the KFC HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.