Manager, Field Marketing

📌 Core Information

🔹 Job Title: Manager, Field Marketing

🔹 Company: Yum! Brands (Pizza Hut)

🔹 Location: Plano, Texas, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing, Restaurants

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing strategies to drive visits, transactions, and sales for KFC restaurants.
• Empowering franchisees and regional teams with robust marketing playbooks and best practices.
• Maximizing ROI for new restaurant openings through innovative marketing initiatives.
• Ensuring brand consistency and quality across all local marketing efforts.
• Measuring program outcomes, generating insights, and improving marketing effectiveness.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong project management skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Local Marketing Strategy: Design and implement innovative, impactful local marketing solutions tailored to specific markets to boost restaurant visits, transactions, and sales.

✅ Franchisee Empowerment: Develop user-friendly marketing playbooks and share best practices to streamline campaign execution and deliver results for franchisees and regional teams.

✅ New Restaurant Openings: Collaborate with cross-functional teams to maximize the success of new restaurant openings through effective marketing strategies.

✅ Customer-Centric Marketing: Integrate consumer insights, regional sales trends, and competitive intelligence to create customer-focused marketing solutions.

✅ Brand Consistency: Ensure all local marketing initiatives adhere to KFC's brand standards and guidelines.

✅ Performance Measurement: Track and analyze program outcomes, generate actionable insights, and develop initiatives to enhance marketing performance.

✅ Team Leadership: Inspire and cultivate a high-performing team by communicating clear expectations, mentoring team members, and supporting their career growth.

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous improvement, and effective communication with various stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree from an accredited 4-year university, preferably in Business, Marketing, or a related field.

Experience: 8+ years of marketing experience with a Bachelor's degree, or 6+ years with a Master’s degree. Experience in creating and executing local marketing strategies within QSR or franchised organizations is preferred.

Required Skills:

• Proven ability to lead and inspire direct reports to achieve company objectives.
• Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.
• Strong analytical skills to interpret data and form actionable recommendations.
• Exceptional project management capabilities, including driving great outcomes in a fast-paced environment.
• Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers.

Preferred Skills:

• Experience in the QSR or franchised restaurant industry.
• Fluency in Spanish or another language relevant to the local market.

ASSUMPTION: Candidates with experience in the QSR or franchised restaurant industry may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager role with 8+ years of experience in the QSR industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on KFC products
• Opportunities for career growth and development

Working Hours: Full-time, typically Monday-Friday, with some flexibility to work evenings and weekends as needed to support local marketing events and campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Yum! Brands is a global leader in the restaurant industry, operating over 48,000 restaurants in more than 145 countries and territories worldwide. The company's portfolio includes KFC, Pizza Hut, and Taco Bell.

Company Size: Yum! Brands employs over 10,000 employees globally, providing a large network of resources and opportunities for professional growth.

Founded: Yum! Brands was founded in 1997, following the spin-off of its restaurant operations from PepsiCo.

Company Description:

• Yum! Brands is committed to delivering great-tasting food and providing exceptional customer service at affordable prices.
• The company focuses on innovation, sustainability, and community involvement to create long-term value for its shareholders, employees, and customers.
• Yum! Brands fosters a culture of diversity, inclusion, and collaboration, encouraging employees to grow both personally and professionally.

Company Specialties:

• Quick-service restaurants (QSR)
• Franchising
• Global brand management
• Marketing and advertising

Company Website: yum.com

ASSUMPTION: Working for a large, global company like Yum! Brands offers opportunities for career advancement, international exposure, and collaboration with diverse teams.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Senior Manager, Field Marketing.

Reporting Structure: The Manager, Field Marketing will oversee a team of Marketing Coordinators and may collaborate with other marketing managers, franchisees, and regional teams to execute local marketing campaigns.

Work Arrangement: This role requires a full-time, on-site presence at the company's headquarters in Plano, Texas. However, some flexibility may be available for remote work, depending on the candidate's skills and the company's needs.

Growth Opportunities:

• Progression to a Senior Manager or Director role within the marketing department.
• Expansion into other areas of the business, such as franchise operations, menu innovation, or supply chain management.
• International assignments or expatriate opportunities, given Yum! Brands' global presence.

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company and the broader restaurant industry.

🌍 Location & Work Environment

Office Type: The company's headquarters is a modern, multi-story office building with an open floor plan, collaborative workspaces, and on-site amenities.

Office Location(s): 7100 Corporate Dr, Plano, TX 75024, USA

Geographic Context:

• Plano is a suburban city located north of Dallas, Texas, with a population of approximately 288,000 residents.
• The city offers a mix of urban and suburban living, with a strong local economy, high-quality schools, and numerous recreational opportunities.
• Plano is consistently ranked as one of the safest cities in the United States and has been recognized for its high quality of life.

Work Schedule: The standard workweek is Monday through Friday, with core hours between 8:00 AM and 5:00 PM. However, the role may require flexibility to work evenings and weekends to support local marketing events and campaigns.

ASSUMPTION: Living and working in Plano, Texas, offers a comfortable, family-friendly environment with easy access to major metropolitan areas like Dallas and Fort Worth.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the HR department.
• In-person or virtual interview with the hiring manager and/or other marketing team members.
• Final interview with the Senior Manager, Field Marketing or another senior leader.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation abilities.
• Analytical skills and data-driven decision making.
• Project management and organizational skills.
• Cultural fit and alignment with Yum! Brands' core values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in local marketing strategies and QSR environments.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of the KFC brand and the local marketing landscape in your application materials.

ATS Keywords: Local marketing, field marketing, franchise marketing, QSR, brand consistency, campaign execution, revenue growth, customer engagement, data analysis, team leadership, marketing strategy, marketing playbooks, best practices

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the marketing department and the broader organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is required, while experience with marketing automation, CRM, and data analysis tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers at the center of everything we do.
• Integrity: We act with honesty, transparency, and fairness in all our interactions.
• Innovation: We continuously seek new ideas and approaches to improve our business.

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success.
• Adaptable: We embrace change and find creative solutions to overcome challenges.
• Results-driven: We focus on delivering meaningful outcomes and measuring our progress.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful local marketing strategies in a QSR environment?
• Are you comfortable working with franchisees and other stakeholders to drive results and maintain brand consistency?
• Do you thrive in a fast-paced, dynamic environment and excel at managing multiple projects simultaneously?

ASSUMPTION: Candidates who demonstrate a strong alignment with Yum! Brands' core values and work style preferences will be more likely to succeed in this role and contribute to the company's long-term success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, often with tight deadlines.
• Balancing the needs and expectations of franchisees, regional teams, and corporate stakeholders.
• Adapting to changes in the local marketing landscape and competitive dynamics.
• Ensuring brand consistency and quality across diverse local marketing initiatives.

ASSUMPTION: Successful candidates will possess strong project management, communication, and adaptability skills to overcome these challenges and deliver results.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on local marketing strategies for KFC restaurants, requiring a deep understanding of the franchise business model and the unique needs of local markets.
• While the role shares similarities with other marketing manager positions, the focus on franchise marketing and local market execution sets it apart within the broader marketing landscape.
• Career progression in this role may lead to opportunities in franchise operations, menu innovation, or supply chain management, providing a diverse range of growth paths within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements of local marketing in a franchise environment.

📝 Sample Projects

• Developing and executing a grand opening marketing campaign for a new KFC restaurant, driving foot traffic and sales during the initial launch period.
• Creating and implementing a localized marketing strategy for a specific market, tailored to the unique preferences and behaviors of local customers.
• Conducting a competitive analysis of local marketing efforts by competitors and identifying opportunities to differentiate KFC's offerings and capture market share.

ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the local marketing initiatives required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing mix for a new KFC restaurant opening, and how this role contributes to its success?
• How does the marketing team collaborate with franchisees and regional teams to ensure brand consistency and drive local market results?
• What are the most significant challenges facing the KFC brand in the local market, and how can this role address them?
• How does this role contribute to the overall growth and success of the KFC brand, both domestically and internationally?
• What opportunities exist for professional development and career growth within the marketing department and the broader organization?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving results for the KFC brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eczd.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/4095
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in local marketing strategies and QSR environments.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
• Demonstrate your understanding of the KFC brand and the local marketing landscape in your application materials.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.