📌 Core Information
🔹 Job Title: Manager - Field Marketing (BWW GO)
🔹 Company: Buffalo Wild Wings
🔹 Location: Georgia, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with travel requirements)
🚀 Job Overview
Key aspects of this role include:
- Leading local marketing strategies for new GO openings and supporting sustained growth across existing locations
- Building strong relationships with franchisees and providing ongoing support
- Collaborating with cross-functional teams to ensure effective marketing initiatives
- Navigating a fast-paced, remote environment with travel requirements
- Demonstrating a visionary mindset and proactive approach to problem-solving
ASSUMPTION: This role requires a high level of independence, accountability, and strong communication skills to succeed in a remote environment.
📋 Key Responsibilities
✅ Guide franchisees in sustaining and growing sales momentum after opening by helping them activate local marketing programs, troubleshoot challenges, and strengthen community engagement
✅ Provide ongoing guidance on tools and resources to support comp sales and post-open retention across GO locations
✅ Lead the end-to-end marketing process for new GO openings, including franchisee onboarding, local plan development, and execution
✅ Ensure all plans and assets are aligned with brand standards and deliver measurable impact
✅ Assist in deploying marketing toolkits, creative assets, and promotional strategies that support both opening and ongoing sales growth
✅ Serve as a key point of contact for franchisees during the opening phases and beyond, fostering strong, trust-based relationships
✅ Share best practices, provide marketing guidance, and help troubleshoot local challenges to ensure successful launches and long-term performance
✅ Foster a collaborative, team-first environment that encourages open communication, shared learning, and high performance
✅ Build strong working relationships across departments to drive alignment, solve challenges, and continuously improve marketing impact at the local level
✅ Serve as a reliable and engaged partner to cross-functional teams to ensure seamless execution of marketing initiatives
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on franchisee support and collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field
Experience: 5-7 years of relevant experience in marketing, field marketing, or a related area
Required Skills:
- Proven ability to build trust and communicate effectively with franchisees
- Strong leadership and team development skills
- Experience in field marketing, especially in multi-unit restaurants with franchise environments
- Ability to work effectively in a remote environment, demonstrating independence, accountability, and virtual communication skills
- Skilled in cross-functional collaboration
- Budget management and performance tracking experience
- Strategic thinking and ability to navigate ambiguity with confidence
- Creative problem-solving and adaptability in fast-paced environments
- Knowledge of local media and tactics that drive business results
- Ability to maintain confidentiality of sensitive information
Preferred Skills:
- Experience with the Buffalo Wild Wings brand or similar sports bar/restaurant environment
- Fluency in Spanish (or other languages) for better communication with diverse franchisee base
ASSUMPTION: While not explicitly stated, experience in the restaurant industry or with franchise environments is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in the restaurant industry, the estimated salary range is $80,000 - $120,000 per year. This is an estimate and the actual salary may vary based on factors such as experience, performance, and company policy.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on meals and merchandise
- Opportunities for career growth and development
Working Hours: Full-time, with travel requirements up to 30% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Buffalo Wild Wings is part of the Inspire Brands family of restaurants, which includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. The company operates in the restaurant industry, with a focus on sports bars and casual dining.
Company Size: Buffalo Wild Wings has 10,001+ employees, making it a large company with significant resources and opportunities for career growth.
Founded: Buffalo Wild Wings was founded in 1982 and has since grown to become the largest sports bar brand in the United States, with more than 1,200 restaurants in 10 countries.
Company Description:
- Buffalo Wild Wings is known for its wide variety of wings, sports bar atmosphere, and extensive beer selection
- The company prides itself on providing a unique, engaging experience for its customers, with a focus on sports and community events
- Buffalo Wild Wings offers a fun, energetic work environment with opportunities for growth and development
Company Specialties:
- Sports bar and casual dining
- Franchise operations
- Marketing and brand management
- Customer experience and engagement
Company Website: buffalowildwings.com
ASSUMPTION: Buffalo Wild Wings is a well-established company with a strong brand and a focus on providing a unique, engaging customer experience.
📊 Role Analysis
Career Level: This role is at the manager level, with significant responsibility for leading local marketing strategies and supporting franchisees.
Reporting Structure: The Manager of BWW GO Field Marketing will report directly to the Director of BWW GO Marketing and work closely with cross-functional teams, including operations, training, brand, analytics, and national field programs.
Work Arrangement: This role is remote with travel requirements up to 30% of the time. The remote work arrangement allows for flexibility and the ability to work from anywhere within the continental U.S. and in reasonable proximity to a major airport for travel purposes.
Growth Opportunities:
- As a manager-level role, there are opportunities for career advancement within the marketing department or other areas of the company
- Buffalo Wild Wings offers opportunities for professional development and training to help employees grow in their careers
- The company's large size and diverse portfolio of brands provide ample opportunities for career growth and exploration
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Remote, with travel requirements
Office Location(s): The remote work arrangement allows for flexibility and the ability to work from anywhere within the continental U.S. and in reasonable proximity to a major airport for travel purposes.
Geographic Context:
- The remote work arrangement allows for flexibility and the ability to work from anywhere within the continental U.S. and in reasonable proximity to a major airport for travel purposes
- The company's headquarters are located in Atlanta, Georgia, with additional offices in Minneapolis, Minnesota
- Buffalo Wild Wings has more than 1,200 restaurants in 10 countries, providing opportunities for international travel and exposure
Work Schedule: Full-time, with travel requirements up to 30% of the time
ASSUMPTION: The remote work arrangement provides flexibility and the ability to work from anywhere within the continental U.S. and in reasonable proximity to a major airport for travel purposes.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and other team members
- Final interview with the Director of BWW GO Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Franchisee support and communication skills
- Cross-functional collaboration and teamwork
- Adaptability and problem-solving skills
- Leadership and team development skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with franchise environments and multi-unit restaurant operations
- Demonstrate your ability to work effectively in a remote environment and with diverse franchisee bases
- Showcase your strategic thinking and problem-solving skills with examples from your past experiences
ATS Keywords: Field Marketing, Franchise Support, Community Engagement, Cross-Functional Collaboration, Strategic Thinking, Creative Problem-Solving, Budget Management, Performance Tracking, Local Media Knowledge, Communication Skills, Leadership Skills, Team Development, Adaptability, Independence, Accountability, Virtual Communication Skills
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise, franchisee support, and cross-functional collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Hustle: We outwork our competition
- Hospitality: We take care of people
- Integrity: We do the right thing
- Innovation: We never stop improving
- Accountability: We take ownership
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote environment with travel requirements?
- Are you comfortable working with diverse franchisee bases and providing ongoing support?
- Do you have strong leadership and team development skills, with a focus on driving results?
ASSUMPTION: Buffalo Wild Wings values a strong work ethic, customer focus, and a commitment to continuous improvement.
⚠️ Potential Challenges
- Managing a large portfolio of franchisees with varying levels of marketing expertise and resources
- Balancing strategic thinking and tactical execution in a fast-paced, remote environment
- Navigating a complex, multi-unit restaurant franchise environment
- Ensuring consistent brand standards and messaging across diverse franchisee bases
ASSUMPTION: This role presents unique challenges related to franchisee support, cross-functional collaboration, and navigating a complex, multi-unit restaurant environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the BWW GO brand and support for franchisees in a remote environment
- Compared to traditional marketing roles, this position requires a higher level of franchisee support and cross-functional collaboration
- Career path opportunities may include advancement within the marketing department or other areas of the company, such as operations or franchise development
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a focus on franchisee support and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a local marketing plan for a new GO opening, including media, assets, community engagement, and in-store activation
- Creating and implementing a franchisee onboarding program to ensure consistent brand standards and messaging
- Analyzing local market data to identify trends and opportunities for sales growth and market share expansion
ASSUMPTION: These sample projects reflect the strategic and tactical nature of the role, with a focus on franchisee support and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical franchisee profile and the challenges they face in sustaining and growing sales momentum?
- How does the company support franchisees in navigating local market dynamics and competition?
- What are the key priorities for the first 90 days in this role, and how will my success be measured?
- How does the company foster a culture of innovation and continuous improvement in its marketing strategies?
- What opportunities are there for professional development and growth within the marketing department or other areas of the company?
ASSUMPTION: These interview questions are designed to gain insight into the specific challenges and opportunities presented by this role, as well as the company's culture and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on franchisee support and cross-functional collaboration
- Prepare for your interviews by researching the company, its brands, and its competitors, as well as the specific challenges and opportunities presented by this role
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
- If you are offered the position, carefully review the offer and negotiate terms as needed before accepting
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
