Manager - Field Marketing (BWW GO)

📌 Core Information

🔹 Job Title: Manager - Field Marketing (BWW GO)

🔹 Company: Inspire

🔹 Location: Georgia - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with travel requirements)

🚀 Job Overview

Key aspects of this role include:

• Leading local marketing strategies for new GO openings and supporting existing locations
• Building and maintaining strong relationships with franchisees
• Collaborating cross-functionally to ensure seamless execution of marketing initiatives
• Providing ongoing guidance and support to franchisees
• Navigating a fast-paced, remote environment with travel requirements

ASSUMPTION: This role requires a high level of self-motivation, independence, and adaptability in a remote work environment. Strong communication and leadership skills are essential for success.

📋 Key Responsibilities

✅ Guide franchisees in sustaining and growing sales momentum after opening by helping them activate local marketing programs, troubleshoot challenges, and strengthen community engagement.

✅ Provide ongoing guidance on tools and resources to support comp sales and post-open retention across GO locations.

✅ Lead the end-to-end marketing process for new GO openings, including franchisee onboarding, local plan development, and execution.

✅ Ensure all plans and assets are aligned with brand standards and deliver measurable impact.

✅ Assist in deploying marketing toolkits, creative assets, and promotional strategies that support both opening and ongoing sales growth.

✅ Serve as a key point of contact for franchisees during the opening phases and beyond, fostering strong, trust-based relationships.

✅ Share best practices, provide marketing guidance, and help troubleshoot local challenges to ensure successful launches and long-term performance.

✅ Foster a collaborative, team-first environment that encourages open communication, shared learning, and high performance.

✅ Build strong working relationships across departments to drive alignment, solve challenges, and continuously improve marketing impact at the local level.

ASSUMPTION: This role involves a significant amount of travel (up to 30%), so candidates should be comfortable with frequent travel and working in different environments.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or related field — or equivalent experience

Experience: 5-7 years of relevant experience in marketing, field marketing, or a related area

Required Skills:

• Proven ability to build trust and communicate effectively with franchisees
• Strong leadership and team development skills
• Experience in field marketing, especially in multi-unit restaurants with franchise environments
• Ability to work effectively in a remote environment, demonstrating independence, accountability, and virtual communication skills
• Skilled in cross-functional collaboration
• Budget management and performance tracking experience
• Strategic thinking and ability to navigate ambiguity with confidence
• Creative problem-solving and adaptability in fast-paced environments
• Knowledge of local media and tactics that drive business results
• Ability to maintain confidentiality of sensitive information

Preferred Skills:

• Experience with specific marketing tools or platforms used by the company
• Familiarity with the restaurant industry and franchise models

ASSUMPTION: While not explicitly stated, experience in the restaurant industry or franchise environments is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager - Field Marketing role with 5-7 years of experience, the estimated salary range is $80,000 - $110,000 per year. This range may vary depending on factors such as location, performance, and experience.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at company-owned restaurants
• Opportunities for career growth and development

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling to accommodate travel and franchisee needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the factors mentioned. Benefits are subject to change and may vary based on employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Inspire is a multi-brand restaurant company with a portfolio of over 33,000 restaurants worldwide, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC.

Company Size: Inspire has over 10,000 employees, providing a large and diverse work environment.

Founded: Inspire was founded in 2020 through the merger of Arby's Restaurant Group and Fokus Brands.

Company Description:

• Inspire is focused on igniting and nourishing flavorful experiences through its iconic restaurant brands
• The company operates in a fast-paced, dynamic environment, requiring adaptability and strong communication skills
• Inspire values its employees and offers opportunities for growth and development within the organization

Company Specialties:

• Multi-brand restaurant management
• Franchise operations and support
• Marketing and brand development
• Restaurant management and operations

Company Website: http://stories.inspirebrands.com

ASSUMPTION: Working for a large, multi-brand restaurant company like Inspire offers opportunities for career growth and exposure to various aspects of the restaurant industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Manager - Field Marketing (BWW GO) reports directly to the Director of Field Marketing and works closely with cross-functional teams, including operations, training, brand, analytics, and national field programs.

Work Arrangement: This role is remote with travel requirements (up to 30%), allowing for flexibility while also necessitating frequent travel.

Growth Opportunities:

• Advancement to a senior-level field marketing role or a leadership position within the marketing department
• Expansion of responsibilities to include additional brands or regions
• Transition to a corporate marketing role or a role within another department, such as operations or training

ASSUMPTION: Given the size and diversity of Inspire's portfolio, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Remote, with travel requirements (up to 30%)

Office Location(s): While remote, the ideal candidate should be based within the continental U.S. and in reasonable proximity to a major airport for travel purposes.

Geographic Context:

• The continental U.S. offers a wide range of cultural, recreational, and professional opportunities
• Working remotely allows for flexibility in choosing a location that best suits the candidate's personal and professional needs
• Travel requirements (up to 30%) provide exposure to different regions and franchisee environments

Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling to accommodate travel and franchisee needs. The work environment is fast-paced, dynamic, and requires strong communication and adaptability skills.

ASSUMPTION: The remote work arrangement with travel requirements offers a balance between flexibility and the need to be present in various locations to support franchisees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and situational interview with the hiring manager and/or other team members
• Final interview with the Director of Field Marketing
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing and field marketing experience
• Leadership and team development skills
• Cross-functional collaboration and communication skills
• Adaptability and problem-solving skills
• Franchisee support and engagement

Application Tips:

• Highlight relevant marketing and field marketing experience, with a focus on franchise environments
• Demonstrate strong leadership and team development skills through examples from past roles
• Tailor your resume and cover letter to emphasize skills and experiences that align with the required qualifications and job responsibilities
• Prepare for behavioral and situational interview questions by reflecting on past experiences and how they have prepared you for this role

ATS Keywords: Field Marketing, Franchise Support, Community Engagement, Cross-Functional Collaboration, Strategic Thinking, Creative Problem-Solving, Budget Management, Performance Tracking, Local Media Knowledge, Trust Building, Leadership, Team Development, Virtual Communication, Adaptability, Sales Growth, Marketing Execution

ASSUMPTION: The interview process will focus on assessing the candidate's marketing and field marketing experience, leadership skills, and ability to work effectively in a remote environment with travel requirements.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Experience with marketing automation platforms, CRM software, and project management tools is preferred but not required. The company may provide training on specific tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Accountability
• Collaboration
• Innovation

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and resilient
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do I have a proven track record of building trust and communicating effectively with franchisees?
• Am I comfortable working in a fast-paced, remote environment with travel requirements?
• Do I possess strong leadership and team development skills, with the ability to foster a collaborative, team-first environment?
• Am I skilled in cross-functional collaboration and able to build strong working relationships across departments?

ASSUMPTION: Candidates who align with Inspire's company values and work style are more likely to be successful in this role and within the organization.

⚠️ Potential Challenges

• Managing multiple franchisee relationships and ensuring consistent communication and support
• Navigating a fast-paced, remote work environment with travel requirements
• Balancing strategic thinking and tactical execution in a dynamic and evolving business landscape
• Adapting to changes in marketing strategies, tools, and resources as the company grows and evolves

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other field marketing roles, this position focuses specifically on the Buffalo Wild Wings (BWW) GO brand, requiring a deep understanding of its unique marketing strategies and franchisee environment
• Inspire's multi-brand portfolio offers opportunities for career growth and development within the organization, unlike roles with single-brand companies
• This role requires a balance of strategic thinking and tactical execution, with a focus on supporting franchisees and driving sales growth, similar to other field marketing roles within the restaurant industry

ASSUMPTION: While this role shares similarities with other field marketing positions, its focus on the BWW GO brand and Inspire's multi-brand portfolio sets it apart and offers unique opportunities for growth and development.

📝 Sample Projects

• Developing and executing a local marketing plan for a new BWW GO opening, including media buys, community engagement, and in-store activation
• Troubleshooting a decline in sales at an existing BWW GO location and implementing a targeted marketing campaign to drive growth
• Collaborating with cross-functional teams to launch a new marketing initiative or promotional campaign, ensuring alignment with brand standards and franchisee needs

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a balance of marketing expertise, franchisee support, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role support the overall marketing strategy for the BWW GO brand, and how will my work contribute to its success?
• What are the most significant challenges facing the BWW GO brand, and how can this role help address them?
• How does Inspire support the professional development and growth of its field marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Inspire foster a culture of collaboration and innovation within its marketing department and across the organization?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and field marketing experience, with a focus on franchise environments
• Prepare for behavioral and situational interview questions by reflecting on past experiences and how they have prepared you for this role
• Research the BWW GO brand and Inspire's multi-brand portfolio to demonstrate your understanding of the company and its marketing strategies
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.