🔹 Job Title: Manager, Global Product & Brand Marketing - Action Figures
🔹 Company: Mattel
🔹 Location: El Segundo, California
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the action figure market, as well as experience in global brand management and marketing.
✅ Manage the Masters of the Universe action figure line, working closely with Product Design, Packaging, Development, and other cross-functional teams to bring compelling toys to market on time and on budget.
✅ Position MOTU for success by executing a strong collector strategy, maximizing brand collaborations, and leveraging the power of the upcoming film to break through with new audiences.
✅ Build long-term brand plans in partnership with Franchise Marketing.
✅ Serve as the key marketing contact for external partners, leading day-to-day communications, product presentations, and more.
✅ Collaborate with Mattel's commercial teams around the world to ensure the needs of all regions are met through product and marketing, and work closely with these teams to achieve global shipping and POS goals.
✅ Utilize business savvy, consumer empathy, and a collaborative mindset to develop culturally relevant, insight-driven, integrated marketing plans with clear objectives, strategies, tactics, and KPIs.
✅ Orchestrate brand building activities across Influencer, PR, Social, and Mattel Creations.
✅ Oversee Action Figure content development, including stop motion video, behind-the-scenes interviews, photo shoots, and other creative assets to support brand initiatives and program the MOTU social channels.
✅ Serve as a brand champion, embodying the brand perspective and voice, and reviewing and approving assets across platforms and countries.
✅ Manage two Associate Marketing Managers, supporting direct reports with workload management, prioritization, and consistent coaching on career development.
ASSUMPTION: This role requires strong leadership, communication, and project management skills, as well as the ability to work effectively in a fast-paced, cross-functional environment.
Education: Bachelor's degree in business, marketing, or a related field. MBA preferred.
Experience: Minimum 4+ years of relevant work experience with MBA or 6+ years of relevant work experience without MBA.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in global brand management, marketing, and project management are strongly encouraged to apply.
Salary Range: The annual base salary range for this position is between $125,000 and $153,000. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Benefits:
Working Hours: Full-time, with a hybrid work arrangement. Typically, this role requires working standard business hours, with some flexibility for meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as work location, skills, and experience.
Industry: Mattel is a leading global toy and family entertainment company, with a portfolio of iconic brands that includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and Monster High. The company engages consumers through its portfolio of iconic brands, including toys, content, consumer products, digital and live experiences.
Company Size: Mattel has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Mattel was founded in 1945 and is headquartered in El Segundo, California.
Company Description:
Company Specialties:
Company Website: https://jobs.mattel.com/
ASSUMPTION: Mattel's large size and diverse portfolio provide ample opportunities for career growth and development within the company.
Career Level: This role is at the manager level, with the opportunity to grow into a senior management position.
Reporting Structure: The Manager, Global Product & Brand Marketing - Action Figures will report directly to the Senior Director, Global Product & Brand Marketing.
Work Arrangement: This role has a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on Mattel's iconic action figure brand.
Office Type: Mattel's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 333 Continental Blvd, El Segundo, California 90245, US
Geographic Context:
Work Schedule: This role has a hybrid work arrangement, with a combination of on-site and remote work. Typically, this role requires working standard business hours, with some flexibility for meetings and project deadlines.
ASSUMPTION: Mattel's headquarters provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Global Product & Brand Marketing, Action Figures, Masters of the Universe, Marketing Plans, Brand Strategy, Project Management, Cross-Functional Collaboration, Consumer Insights, Communication Skills, Leadership, Team Management, Global Brand Management
ASSUMPTION: Mattel's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as familiarity with social media platforms and marketing automation tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Mattel values candidates who are creative, collaborative, and results-driven, with a passion for play and a deep understanding of the toy industry.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, with the potential to make a significant impact on Mattel's iconic action figure brand.
ASSUMPTION: This role offers unique opportunities for growth and development within Mattel's global brand management and marketing team.
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the Manager, Global Product & Brand Marketing - Action Figures role.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.