Manager, Growth Analytics

📌 Core Information

🔹 Job Title: Manager, Growth Analytics

🔹 Company: IPG Mediabrands

🔹 Location: New York, NY, United States

🔹 Job Type: On-site

🔹 Category: Analytics

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing measurement, insights, and performance optimization deliverables
• Managing analytics programs and developing measurement plans
• Coordinating brand health survey research programs
• Collaborating with internal and client stakeholders
• Providing meaningful insights to clients and internal teams

ASSUMPTION: This role requires a strong understanding of advertising measurement and analytics, with experience in developing insights from various analytics tools. Proficiency in statistical software and the ability to communicate complex ideas to diverse stakeholders are essential.

📋 Key Responsibilities

✅ Ownership of ongoing analytics and measurement programs for media planning and investment solutions

✅ Work with internal and client stakeholders to develop measurement plans including establishing campaign performance benchmarks, media goals, and statistical framework

✅ Manage dashboard and insights programs across campaigns, competitive intelligence, audience analytics leveraging the Mediabrands Audience Measurement Platform

✅ Ownership of brand health survey research programs (insights development, presentations, optimization recommendations) including coordination with external measurement partners such as comScore, Research Now, and Kantar

✅ Responsible for client communication including reporting, requests and questions

✅ Manage timelines for dashboards and other client insights deliverables

ASSUMPTION: The ideal candidate can push beyond the obvious answers and quickly use the data, tools, analysis techniques and resource partners to get to the root of the story. The Manager, Analytics is a subject matter expert, but also eager in the desire to learn and further develop the discipline.

🎯 Required Qualifications

Education: Not specified (Mediabrands does not require candidates to have a college degree)

Experience: 2-5 years of analytical experience, preferably in the advertising or media industry

Required Skills:

• Strong understanding of advertising measurement and analytics
• Experience developing insights from third-party ad serving and digital analytics/attribution tools
• Experience with statistical analysis, including test design and sample requirements
• Proficiency with at least one statistical software package such as R and Python
• Proven ability to digest and explain complex ideas to a diverse group of stakeholders

Preferred Skills:

• 4+ years analytical experience, preferably in the advertising or media industry
• General programming experience (SQL, Python, Excel VBA, etc.)
• High proficiency in Microsoft Office suite (Excel, PowerPoint)
• Ability to work under pressure and manage multiple priorities
• Must be a team player but also can work individually
• Experience developing custom measurement solutions; including survey design and fielding

ASSUMPTION: The ideal candidate has a strong understanding of advertising measurement and analytics, with experience in developing insights from various analytics tools. Proficiency in statistical software and the ability to communicate complex ideas to diverse stakeholders are essential.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 USD per year

Benefits:

• Medical Coverage
• Dental Coverage
• 401(k) Plans
• Flex Spending
• Life Insurance
• Disability
• Employee Discount Program
• Employee Stock Purchase Program
• Paid Family Benefits
• Discretionary Time Off Days
• Company-wide Appreciation Weeks
• Wellness Days

Working Hours: 40 hours per week

ASSUMPTION: The salary range for this position is based on industry standards for a Manager, Growth Analytics role in the New York area, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1968 (Interpublic Group, IPG Mediabrands' parent company)

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers a wide range of services, including media planning and buying, automation and programmatic, digital media, branded content, media barter, online and mobile, social media marketing, sponsorship and sports marketing, ROI and consumer research, hyper-local and multicultural marketing, and out-of-home advertising
• Clients include many of the world’s most recognizable and iconic brands from various industry sectors
• Employs over 18,000 diverse marketing communication professionals in more than 130 countries

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online
• Mobile
• Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a well-established company with a strong presence in the advertising industry, offering a wide range of services to a diverse client base.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: Reports to the Director, Growth Analytics or similar role

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to advance to a Director or Senior Manager role within the Growth Analytics team
• Opportunities to work on high-profile client campaigns and contribute to the company's growth
• Chance to develop skills in data analysis, visualization, and communication

ASSUMPTION: This role offers growth opportunities within the Growth Analytics team and the broader IPG Mediabrands organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 100 W 33rd St, New York, NY 10001, US

Geographic Context:

• New York, NY, United States
• Diverse and multicultural city with a thriving advertising industry
• Access to various cultural attractions, entertainment, and dining options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The New York office provides a dynamic and fast-paced work environment, with easy access to various cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Hiring Manager and team members
• Final interview with the Director or another senior leader
• Background check and offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills, both written and verbal
• Cultural fit and team dynamics
• Understanding of the advertising industry and relevant tools

Application Tips:

• Highlight relevant analytical experience and skills in your resume and cover letter
• Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and communication skills
• Research IPG Mediabrands and the role to demonstrate your interest and understanding
• Be prepared to discuss your approach to data analysis and visualization

ATS Keywords: Analytics, Advertising Measurement, Data Visualization, Statistical Analysis, Dashboard Management, Client Communication, Survey Design, Programming, Collaboration, Problem Solving, Insights Development, Performance Optimization, Audience Analytics, Statistical Software Proficiency, Digital Analytics, Competitive Intelligence

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit within the IPG Mediabrands organization.

🛠️ Tools & Technologies

• Adobe Analytics
• Google Analytics
• Visual IQ
• Tableau
• Datorama
• R
• Python
• SQL
• Excel VBA
• Mediabrands Audience Measurement Platform
• ComScore
• Research Now
• Kantar

ASSUMPTION: The tools and technologies listed are commonly used in the advertising industry and relevant to the Manager, Growth Analytics role. However, the specific tools used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Courage
• Community

Work Style:

• Collaborative
• Data-driven
• Agile
• Inclusive

Self-Assessment Questions:

• How do you approach learning from data and using it to drive insights and action?
• Can you provide an example of a time when you had to communicate complex data-driven findings to a non-technical audience?
• How do you handle working in a fast-paced, dynamic environment with multiple priorities and tight deadlines?

ASSUMPTION: IPG Mediabrands values a curious, courageous, and collaborative work environment, where employees are encouraged to explore new ideas, take risks, and work together to drive innovation and growth.

⚠️ Potential Challenges

• Working with large datasets and complex analytics tools
• Managing multiple projects and tight deadlines
• Communicating complex findings to non-technical stakeholders
• Keeping up with industry trends and best practices in advertising measurement and analytics
• Navigating a large organization with diverse teams and clients

ASSUMPTION: The Manager, Growth Analytics role may present challenges related to data management, project prioritization, communication, industry knowledge, and organizational navigation.

📈 Similar Roles Comparison

• Manager, Growth Analytics vs. Senior Analyst, Growth Analytics: The Manager role involves more strategic decision-making, team leadership, and client communication, while the Senior Analyst role focuses more on hands-on data analysis and technical tasks.
• Manager, Growth Analytics vs. Director, Growth Analytics: The Director role requires more strategic planning, budget management, and team management, while the Manager role is more focused on day-to-day operations and tactical execution.
• Manager, Growth Analytics vs. Manager, Media Planning: The Manager, Growth Analytics role focuses on data-driven insights and performance optimization, while the Manager, Media Planning role is more focused on media strategy, buying, and campaign execution.

ASSUMPTION: The Manager, Growth Analytics role differs from similar roles in terms of focus, responsibilities, and required skills, offering unique opportunities and challenges.

📝 Sample Projects

• Developing a comprehensive dashboard to track campaign performance and optimize media mix
• Conducting a brand health survey and analyzing the results to inform marketing strategy
• Creating a custom measurement solution to evaluate the effectiveness of a new advertising channel

ASSUMPTION: The Manager, Growth Analytics role involves working on various projects that require data analysis, visualization, and communication skills to drive meaningful insights and action.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams within IPG Mediabrands?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does IPG Mediabrands support the professional development and growth of its employees?
• What are the current priorities for this role, and how do they align with the team's and company's overall goals?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4763927007
• Highlight relevant analytical experience and skills in your resume and cover letter
• Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and communication skills
• Research IPG Mediabrands and the role to demonstrate your interest and understanding
• Be prepared to discuss your approach to data analysis and visualization
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.