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Manager, Growth Marketing & Events - APJ

LivePerson
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Growth Marketing & Events - APJ

πŸ”Ή Company: LivePerson

πŸ”Ή Location: Australia

πŸ”Ή Job Type: Remote

πŸ”Ή Category: πŸ“† Event Marketing & Coordination, πŸš€ Growth Marketing

πŸ”Ή Date Posted: April 1, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Driving engagement, brand awareness, and demand generation through events
  • Executing innovative digital experiences
  • Leading strategy and execution of APJ regional events
  • Cross-functional collaboration with sales and customer success teams

ASSUMPTION: The role's emphasis on cross-functional collaboration suggests a strong focus on teamwork and integration with other departments to align event strategies with broader business goals.

πŸ“‹ Key Responsibilities

βœ… Develop and execute the strategy for events, including dinners, tradeshows, roundtables, and workshops.

βœ… Collaborate with multiple teams to align event content with business goals and audience needs.

βœ… Own the end-to-end execution of events, from planning to post-event analysis and sales follow-up.

βœ… Optimize event formats and technologies to enhance attendee experience.

βœ… Establish and track key performance metrics to gauge event impact on pipeline and revenue.

βœ… Oversee seamless execution of event marketing campaigns across various channels.

βœ… Maintain strong relationships with key stakeholders for effective thought leadership.

βœ… Provide on-site support in APJ for high-quality event execution.

βœ… Stay ahead of industry trends, using insights to refine event strategies.

ASSUMPTION: The listed responsibilities assume a high degree of autonomy and decision-making authority in managing event-related initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or a related field.

Experience: 5 years of experience, preferably in a CX B2B environment.

Required Skills:

  • Event marketing expertise
  • Project management proficiency
  • Data analysis capability

Preferred Skills:

  • Experience with Salesforce, Smartsheets, and Highspot
  • No ego; team-first mentality

ASSUMPTION: Candidates are expected to have substantial experience in managing high-impact events and utilizing data-driven insights for continuous improvement.

πŸ’° Compensation & Benefits

Salary Range: Not specified. Typically competitive in tech industry roles similar to this one.

Benefits:

  • Health: medical and mental wellness programs
  • Time away: vacation, holidays, and care days
  • Financial: Superannuation, ESPP, and group life insurance

Working Hours: 40 hours per week with flexibility.

ASSUMPTION: Compensation is aligned with industry standards for remote marketing leadership roles and provides comprehensive benefits for employee wellbeing.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, focusing on AI-driven customer engagement solutions.

Company Size: 1,001-5,000 employees, offering diverse career opportunities with the agility of a mid-sized company.

Founded: 1995, with a rich history in conversational AI innovation.

Company Description:

  • Leader in digital-first customer conversations
  • Over 1 billion conversational interactions powered monthly
  • Pioneering solutions in Conversational AI to improve contact centers

Company Specialties:

  • Conversational AI
  • Customer Engagement
  • Natural Language Processing

Company Website: www.liveperson.com

ASSUMPTION: The company values innovation and diversity, creating a platform for employees to contribute to impactful AI solutions.

πŸ“Š Role Analysis

Career Level: Mid to senior, with substantial responsibilities in strategy and execution.

Reporting Structure: Reports directly to the Director of Customer Engagement & Events, with dotted lines to Sales and CSM leaders in APJ.

Work Arrangement: Fully remote, offering flexibility and autonomy.

Growth Opportunities:

  • Exposure to diverse event formats and marketing tactics
  • Potential leadership development within a high-impact team
  • Opportunity to drive AI-powered brand conversations

ASSUMPTION: The role is ideal for individuals seeking advancement through innovative marketing and leadership contributions.

🌍 Location & Work Environment

Office Type: Remote work setup

Office Location(s): Headquartered in New York, global offices include Melbourne and other international locations.

Geographic Context:

  • Access to a global market through APJ regional focus
  • Opportunities for international collaboration and travel
  • Remote work facilitates a balanced work-life integration

Work Schedule: Flexible, designed to integrate with regional event demands.

ASSUMPTION: A supportive environment for remote employees with processes in place for effective cross-location coordination.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial HR screening
  • Technical and project management assessment
  • Final interview with the director or senior management

Key Assessment Areas:

  • Event strategy and execution planning
  • Cross-functional teamwork
  • Data-driven decision making

Application Tips:

  • Highlight experience with large-scale event execution
  • Demonstrate understanding of digital marketing tools
  • Showcase strong communication and collaboration skills

ATS Keywords: Event Marketing, Audience Engagement, Project Management, Sales Coordination, Technology Platforms

ASSUMPTION: The application process is streamlined for effective evaluation, focusing on technical and cultural fit.

πŸ› οΈ Tools & Technologies

  • Salesforce for CRM and customer data management
  • Smartsheets for project management and scheduling
  • Highspot for sales enablement and content sharing

ASSUMPTION: A solid understanding of these tools is crucial, reflecting the company's emphasis on technological proficiency in marketing operations.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusivity and diversity
  • Innovation and continuous improvement
  • Empowerment and collaboration

Work Style:

  • Collaborative team environment
  • Open to new ideas and practices
  • Focus on achieving measurable outcomes

Self-Assessment Questions:

  • Do you thrive in a remote work setting with minimal supervision?
  • Can you handle multiple projects with tight deadlines?
  • Are you comfortable with cross-functional collaboration?

ASSUMPTION: The organizational culture is vibrant and supportive, encouraging creative solutions and teamwork.

⚠️ Potential Challenges

  • Managing multiple events across different time zones
  • Maintaining strong stakeholder relationships remotely
  • Navigating dynamic market trends
  • Ensuring consistent quality across digital experiences

ASSUMPTION: These challenges necessitate excellent organizational and communication skills, as well as adaptability to change.

πŸ“ˆ Similar Roles Comparison

  • More strategic focus compared to traditional event manager roles
  • Emphasis on digital experiences distinguishes this position
  • Cross-functional nature offers broader exposure and impact

ASSUMPTION: This role offers unique advantages over similar positions due to its strategic and innovative focus on regional and digital event management.

πŸ“ Sample Projects

  • Organizing large-scale virtual conferences for Fortune 500 enterprises
  • Developing data-driven marketing strategies for audience engagement
  • Coordinating APJ regional workshops with cross-functional teams

ASSUMPTION: Sample projects reflect high-level responsibilities that combine creativity with analytical thinking.

❓ Key Questions to Ask During Interview

  • How does the company support remote employees in maintaining work-life balance?
  • What types of digital tools and platforms are used for event management?
  • How are event success metrics defined and measured?
  • What is the company's approach to professional development and career growth?
  • How does this role directly impact the company's revenue and business objectives?

ASSUMPTION: These questions will help clarify expectations and align candidate’s goals with the company’s strategic vision.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare for a virtual interview process
  • Ensure your resume includes pertinent keywords
  • Highlight examples of past event successes
  • Connect with recruiters directly regarding any queries

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.