Manager, Growth Marketing

📌 Core Information

🔹 Job Title: Manager, Growth Marketing

🔹 Company: Ron Turley Associates, Inc.

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Full-Time, Hybrid (Remote on Tues/Thurs)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote on Tues/Thurs)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel demand generation strategies
• Optimizing marketing spend efficiency to maximize ROI
• Collaborating with cross-functional teams to align marketing, sales, and product strategies
• Driving brand awareness and pipeline growth through creative and analytical campaigns
• Managing a $500K+ marketing budget and optimizing spending for max ROI

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Lead multi-channel demand generation strategy across paid, organic, and partner channels

✅ Distribute content in multiple formats to meet ideal customers where they are, ensuring broad reach and engagement

✅ Develop and execute ABM campaigns to engage target accounts

✅ Optimize strategies to attract and nurture ideal clients, and expand existing clients

✅ Ensure integrated messaging and strategic alignment across all marketing initiatives

✅ Partner with Product Marketing to develop and execute joint marketing campaigns with strategic partners

✅ Track and analyze performance across both paid and organic channels, identifying opportunities to improve reach, engagement, and conversions

✅ Continuously analyze and optimize website conversion funnels to maximize lead generation

✅ Implement A/B testing strategies for HubSpot landing pages, CTAs, and messaging

✅ Manage HubSpot dashboards to measure lead generation, pipeline contribution, and campaign ROI

✅ Own budget optimization

✅ Have a strong creative skillset with the ability to design visually compelling ads using Adobe Suite

✅ Develop ad creatives, landing pages, and promotional assets that align with campaign objectives

✅ Collaborate with content and design teams to ensure consistent branding and engaging visuals across all marketing channels

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis, requiring a versatile skillset and strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B SaaS demand generation, with a proven track record in leading ABM campaigns

Required Skills:

• Proven experience in demand generation, with a focus on B2B SaaS and government/public sector marketing
• Fluency in paid media strategy, including Google Ads, LinkedIn Ads, and trade publication ads
• Hands-on experience with HubSpot and other MAP systems, comfortable creating reports, campaigns, workflows, and email sequences
• Strong creative and analytical skills, with the ability to design visually compelling ads and analyze campaign performance
• Experience managing a marketing budget of $500K+ and optimizing spending for max ROI
• Proven ability to work collaboratively and effectively with cross-functional teams

Preferred Skills:

• Experience with fleet management or government sector buyers
• Familiarity with Adobe Suite (Photoshop, Illustrator, InDesign)
• Knowledge of Create Once, Distribute Forever by Ross Simmonds, Obviously Awesome by April Dunford, and Influence by Robert Cialdini

ASSUMPTION: Candidates with a strong background in B2B SaaS demand generation and a proven track record in ABM campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $120,000 per year, based on experience

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday schedule
• Flexible work arrangements (remote on Tues/Thurs)
• Company-provided laptop and software
• Professional development opportunities
• Fun, collaborative work environment with regular team events and celebrations

Working Hours: Full-time, with flexible hours and the option to work remotely on Tuesdays and Thursdays

ASSUMPTION: The salary range provided is based on industry standards for a Manager, Growth Marketing role with 5-10 years of experience in B2B SaaS demand generation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Fleet Management Software

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 1979, with over 45 years of fleet experience

Company Description:

• RTA: The Fleet Success Company enables fleet managers to improve their operations with robust, easy-to-use software built and maintained by fleet experts
• Offers a fleet support system with comprehensive training, fleet consulting services, and an engaged fleet manager community for learning, networking, and career development
• Committed to helping fleets succeed, with a current mission to help fleets save $1B in their operations

Company Specialties:

• Fleet Management Software
• Customer Service
• Fleet Maintenance Software
• Government Fleets

Company Website: http://rtafleet.com

ASSUMPTION: RTA offers a unique blend of software solutions and support services, making it an attractive option for fleet managers seeking to improve their operations.

📊 Role Analysis

Career Level: Managerial, with opportunities for growth and leadership within the marketing department

Reporting Structure: This role reports directly to the VP of Marketing and collaborates with cross-functional teams, including Product Marketing, Sales, and Content

Work Arrangement: Hybrid, with the option to work remotely on Tuesdays and Thursdays

Growth Opportunities:

• Potential to advance within the marketing department or take on additional responsibilities as the company grows
• Opportunities to work on strategic projects and initiatives that impact the broader organization
• Access to professional development resources and training to enhance skills and advance career goals

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data analysis, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Open, spacious, and colorful office spaces with an abundance of natural light

Office Location(s): 17437 N 71st Dr, 109, Glendale, Arizona 85308, US

Geographic Context:

• Phoenix, Arizona, offers a warm, desert climate with ample sunshine and mild winters
• The office is conveniently located near Arrowhead Mall, with quick access to the 101 freeway from multiple directions
• The commute from downtown Scottsdale takes approximately 30 minutes in the mornings

Work Schedule: Full-time, with flexible hours and the option to work remotely on Tuesdays and Thursdays

ASSUMPTION: The office environment at RTA is designed to be collaborative, team-oriented, and family-friendly, with a focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth behavioral interview with the hiring manager and a member of the marketing team
• Final interview with the VP of Marketing
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning
• Creative problem-solving and execution
• Data analysis and interpretation
• Collaboration and communication skills
• Alignment with RTA's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS demand generation and ABM campaigns
• Be prepared to discuss your approach to data-driven decision making and campaign optimization
• Demonstrate your understanding of RTA's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Demand Generation, ABM, B2B SaaS, Marketing Budget Management, Creative Skills, Analytical Skills, Paid Media Strategy, HubSpot, A/B Testing, Website Conversion Optimization, Multi-Channel Strategy, Content Distribution, Collaboration, Data Analysis, Campaign Execution

ASSUMPTION: The interview process at RTA is designed to assess both technical skills and cultural fit, with a focus on finding candidates who align with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot (CRM, Marketing Automation, and CMS)
• Adobe Suite (Photoshop, Illustrator, InDesign)
• Google Ads
• LinkedIn Ads
• Trade publication ads
• Various project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: This role requires proficiency in HubSpot and Adobe Suite, with a working knowledge of various paid media channels and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Fun

Work Style:

• Data-driven
• Creative
• Analytical
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy optimizing campaigns based on performance metrics?
• Are you comfortable working collaboratively with cross-functional teams to ensure alignment with marketing, sales, and product strategies?
• Do you have a strong creative skillset and enjoy designing visually compelling ads and promotional assets?

ASSUMPTION: RTA values candidates who are data-driven, creative, and collaborative, with a strong focus on customer-centricity and innovation.

⚠️ Potential Challenges

• Managing a $500K+ marketing budget requires strong budget optimization skills and a keen eye for ROI
• Collaborating with cross-functional teams may present challenges in aligning priorities and ensuring consistent messaging
• Working remotely on Tuesdays and Thursdays may require strong self-motivation and time management skills
• Phoenix, Arizona, experiences extreme heat during the summer months, which may impact commuting and outdoor activities

ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and time management skills, as well as a willingness to adapt to the local climate.

📈 Similar Roles Comparison

• Compared to other Manager, Growth Marketing roles, this position offers a unique blend of strategic planning, creative execution, and data analysis, providing ample opportunities for professional growth and development
• RTA's focus on fleet management software and government fleets sets it apart from other B2B SaaS companies, offering a unique market niche and customer base
• Career paths within RTA may vary depending on the company's growth and expansion, providing opportunities for advancement and leadership within the marketing department

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data analysis, providing ample opportunities for professional growth and development within the marketing department.

📝 Sample Projects

• Developing and executing a multi-channel demand generation strategy to drive brand awareness and pipeline growth for a new fleet management software product
• Collaborating with the content team to create visually compelling ads and promotional assets for a targeted ABM campaign
• Optimizing website conversion funnels to maximize lead generation and improve ROI for a strategic partner marketing campaign

ASSUMPTION: These sample projects illustrate the strategic planning, creative execution, and data analysis required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the marketing department and how this role fits into the broader organizational structure?
• How does RTA support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that RTA has executed, and what made it so effective?
• How does RTA measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that strategy?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your skills, experience, and the organization's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS demand generation and ABM campaigns
• Prepare examples of your past campaign performance and optimization strategies
• Be ready to discuss your approach to data-driven decision making and campaign optimization
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.