📌 Core Information
🔹 Job Title: Manager, Influencer Growth
🔹 Company: Tapstitch
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time, On-site
🔹 Category: Influencer Marketing, Social Growth
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Not remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Developing and leading Tapstitch’s influencer growth program
- Identifying and partnering with influential creators to amplify brand reach
- Managing key influencer relationships and scaling outreach
- Collaborating with social and content teams to amplify influencer-driven content
- Tracking and reporting on influencer performance metrics to iterate and scale the program
ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of influencer marketing and the creator landscape.
📋 Key Responsibilities
✅ Develop and own Tapstitch’s influencer growth program from strategy to execution
✅ Identify and onboard a pipeline of relevant creators (10K–200K followers), focusing on designers, artists, and lifestyle creators
✅ Use influencer credibility to enhance brand trust and elevate Tapstitch’s premium perception in the market
✅ Launch gifting campaigns and creator kits to enable authentic content creation and brand evangelism
✅ Manage key influencer relationships while scaling outreach to include nano-influencers and emerging creators
✅ Collaborate closely with the social and content team to amplify influencer-driven content across Tapstitch channels
✅ Track and report on influencer performance metrics (reach, engagement, conversions) to iterate and scale the program
ASSUMPTION: This role involves a mix of strategic planning, relationship-building, and data analysis to drive influencer marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in influencer marketing, creator partnerships, or social growth
Required Skills:
- Deep understanding of the creator landscape, particularly in fashion, design, and lifestyle categories
- Proven experience launching or managing an influencer program (brand or agency side)
- Excellent relationship-building skills
- Strong organizational skills and ability to manage multiple campaigns at once
- Data-driven mindset with the ability to measure what matters and pivot accordingly
- Passion for empowering creators and building something from 0 to 1
Preferred Skills:
- Experience working at a fast-paced startup or DTC brand
- Familiarity with influencer platforms (e.g., Grin, Aspire, or similar)
- A personal interest in fashion, design, or creator culture
ASSUMPTION: Candidates with a strong background in influencer marketing and a genuine interest in the creator community will excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for mid-level influencer marketing roles in New York)
Benefits:
- Medical, dental, and vision insurance
- Competitive compensation and equity package
Working Hours: Full-time, mostly in-person work setup with team HQ in NYC
ASSUMPTION: The salary range is estimated based on industry standards for mid-level influencer marketing roles in New York. The benefits package is competitive and includes health insurance and equity compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Apparel Manufacturing, specifically focusing on fashion-tech and print-on-demand services
Company Size: Small (51-200 employees), which means a more intimate work environment with opportunities for growth and impact
Founded: 2024, with a short but impressive history of rapid growth and success
Company Description:
- Tapstitch is a fast-growing, VC-backed fashion-tech startup on a mission to revolutionize how brands are built
- The platform combines print-on-demand ease with premium manufacturer quality, variety, and creative freedom
- Tapstitch empowers entrepreneurs, influencers, and existing labels to launch and scale fashion brands globally
Company Specialties:
- POD (Print-on-Demand) services
- Apparel manufacturing and customization
- Software for fashion brands and entrepreneurs
- Influencer partnerships and collaborations
Company Website: www.tapstitch.com
ASSUMPTION: Tapstitch is a dynamic, innovative company with a strong focus on empowering creators and transforming the fashion industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the influencer marketing and creator partnerships team
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position
Work Arrangement: Mostly in-person work setup with team HQ in NYC, requiring regular on-site presence
Growth Opportunities:
- Expanding the influencer marketing team and taking on a leadership role
- Transitioning into a broader marketing or brand management role as the company grows
- Gaining experience in fashion-tech and e-commerce, with potential career paths in these industries
ASSUMPTION: This role offers strong growth potential, both within the influencer marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: In-person, with a team headquarters in New York City
Office Location(s): New York, NY, USA
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous fashion, design, and lifestyle events and opportunities
- The city is a major hub for fashion, tech, and e-commerce, providing ample networking and collaboration opportunities
- New York City has a competitive job market, with many talented professionals in the influencer marketing and fashion industries
Work Schedule: Full-time, with regular hours Monday through Friday, and potential flexibility for remote work on an as-needed basis
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with the marketing team and hiring manager
- Final interview with the Head of Marketing or a similar executive position
- Background check and reference checks before extending an offer
Key Assessment Areas:
- Influencer marketing strategy and campaign development
- Relationship-building and communication skills
- Data analysis and performance tracking
- Cultural fit and alignment with Tapstitch's mission and values
Application Tips:
- Highlight relevant influencer marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Tapstitch's mission and the role's responsibilities
- Prepare examples of successful influencer marketing campaigns or projects you've worked on
- Research Tapstitch's competitors and industry trends to showcase your knowledge and insights
ATS Keywords: Influencer marketing, creator partnerships, social growth, campaign management, performance metrics, fashion, design, lifestyle, brand trust, premium positioning
ASSUMPTION: The application process is competitive, with a strong focus on assessing candidates' strategic thinking, creativity, and cultural fit.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, Aspire, or similar)
- Social media management tools (e.g., Hootsuite, Sprout Social, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary based on Tapstitch's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Empowering creators and entrepreneurs
- Transforming the fashion industry through innovation and technology
- Collaboration and teamwork
- Data-driven decision-making
Work Style:
- Fast-paced and dynamic, with a strong focus on growth and innovation
- Collaborative, with a emphasis on teamwork and cross-functional collaboration
- Data-driven, with a emphasis on performance tracking and continuous improvement
Self-Assessment Questions:
- Do you share Tapstitch's passion for empowering creators and transforming the fashion industry?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on growth and innovation?
- Do you thrive in collaborative work environments and enjoy working with diverse teams?
ASSUMPTION: Tapstitch values candidates who are passionate about their mission, comfortable with a fast-paced work environment, and eager to collaborate with diverse teams.
⚠️ Potential Challenges
- The role may require managing a large number of influencer relationships, which can be time-consuming and complex
- Influencer marketing is a rapidly evolving field, requiring constant learning and adaptation to new trends and platforms
- The role may involve some level of travel for influencer events, conferences, or meetings
- The work environment can be competitive, with high expectations for performance and growth
ASSUMPTION: These challenges are inherent to the role and industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Compared to similar influencer marketing roles, this position offers a unique opportunity to work with a fast-growing fashion-tech startup and shape its influencer strategy from the ground up
- Influencer marketing roles can vary significantly by industry, with fashion and lifestyle brands often prioritizing brand trust and premium positioning
- This role offers strong growth potential, with opportunities to advance within the influencer marketing team or transition into broader marketing or brand management roles
ASSUMPTION: This role offers a unique combination of strategic influence, creative freedom, and growth opportunities within a dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a gifting campaign to launch a new product line with a diverse range of influencers
- Analyzing influencer performance data to identify trends, optimize campaigns, and maximize ROI
- Collaborating with the content team to create and amplify influencer-driven content across Tapstitch channels
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does Tapstitch plan to scale its influencer marketing efforts in the coming months and years?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at Tapstitch?
- How does Tapstitch support and empower its employees to grow professionally and take on new challenges?
- What is the team structure and dynamic within the influencer marketing team, and how does this role fit into it?
- How does Tapstitch approach work-life balance, and what resources are available to support employee well-being?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic implications, performance metrics, career growth, team dynamics, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant influencer marketing experience and achievements
- Prepare examples of successful influencer marketing campaigns or projects you've worked on
- Research Tapstitch's competitors and industry trends to showcase your knowledge and insights
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
