📌 Core Information
🔹 Job Title: Manager, Influencer Marketing
🔹 Company: SeaWorld
🔹 Location: SeaWorld Parks & Entertainment Corporate - Orlando, FL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Transforming and developing a robust influencer marketing program for United Parks & Resorts.
- Collaborating with internal cross-functional teams to align and execute strategies that support the business.
- Managing annual budget and tracking KPIs for influencer initiatives.
- Partnering with park PR/social teams on trade influencer programs.
- Providing comprehensive global communications for local markets guidance and implementation.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain relationships with various teams and stakeholders.
📋 Key Responsibilities
✅ Manage, develop, and execute global influencer strategies to maximize digital visibility, press coverage, and positive consumer engagement.
✅ Collaborate with internal cross-functional teams to align and execute strategies that support the needs of the business.
✅ Develop creative briefs for influencer campaigns.
✅ Manage annual budget and track KPIs for influencer initiatives.
✅ Develop recaps and reporting to evaluate ROI on influencer campaigns.
✅ Partner with park PR/social teams on trade influencer programs, establishing consistency and maximizing outputs.
✅ Provide comprehensive global communications for local markets guidance and implementation, including influencer toolkits, experiential activations, creative mailers, etc.
✅ Partner with Legal as needed on influencer contracts, usage rights, etc.
✅ Partner with corporate paid media team and media agency on strategy and logistics for whitelisting/boosting influencer content.
✅ Involvement with partners (i.e., Coca-Cola) on co-branded influencer campaigns throughout the year.
✅ Manage library/sourcing of UGC from influencers and park fans.
✅ Perform other duties as assigned.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting to maximize the impact of influencer marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years in influencer management or related field, preferably within the theme park, travel, or hospitality industry
Required Skills:
- Proficient in Microsoft Office, Google Analytics, and other influencer marketing platforms (i.e., Upfluence)
- Strong written and oral communication skills with attention to detail
- Demonstrated project management and organizational skills
- Self-starter with strong interpersonal skills, developing and maintaining relationships with park marketing teams
- Experience with managing budget, negotiating rates, and building recaps to better understand ROI
Preferred Skills:
- Familiarity with the theme park industry and its unique marketing challenges
- Experience working with global brands and cross-functional teams
ASSUMPTION: While not explicitly stated, familiarity with the theme park industry and its unique marketing challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Manager, Influencer Marketing role with 2-5 years of experience in the entertainment industry)
Benefits:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement Plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support campaigns and events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Influencer Marketing role with 2-5 years of experience in the entertainment industry. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi.
Company Description:
- United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi.
- The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.
- The Company is committed to wildlife conservation globally, and several of its parks are accredited members of the AZA, one of the world’s foremost professional zoological organizations.
Company Specialties:
- Theme Parks
- Entertainment
- Education
- Animal Rescue & Rehabilitation, and Conservation
Company Website: www.unitedparks.com
ASSUMPTION: United Parks & Resorts is a well-established company in the entertainment industry, with a strong focus on wildlife conservation and education.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Corporate Director of Social Media & Digital Engagement
Work Arrangement: On-site, full-time, with flexibility to work additional hours as needed
Growth Opportunities:
- Potential to expand influence and impact across the organization as the influencer marketing program grows and evolves.
- Opportunities to collaborate with global brands and cross-functional teams, expanding professional networks and skillsets.
- Potential to take on additional responsibilities or move into a leadership role as the team and program grow.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): SeaWorld Parks & Entertainment Corporate - Orlando, FL
Geographic Context:
- Orlando, Florida, is a major hub for the theme park and entertainment industry, with a vibrant and growing economy.
- The area offers a diverse range of cultural, recreational, and entertainment options, as well as a mild climate and no state income tax.
- The corporate headquarters is located in a modern, professional office park with easy access to major highways and amenities.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to support campaigns and events
ASSUMPTION: The work environment is professional and collaborative, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Creative problem-solving and campaign development
- Budget management and ROI analysis
- Communication and interpersonal skills
- Project management and organizational skills
Application Tips:
- Highlight relevant experience and achievements in influencer marketing, campaign development, and project management.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications for this role.
- Prepare examples of successful influencer marketing campaigns you have managed, including strategies, execution, and results.
ATS Keywords: Influencer Marketing, Campaign Development, Project Management, Budget Management, ROI Analysis, Strategic Planning, Cross-Functional Collaboration, Theme Park Industry
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their strategic thinking, creative problem-solving, and project management skills through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Influencer marketing platforms (i.e., Upfluence)
- Social media platforms (i.e., Instagram, TikTok, Facebook, Twitter)
- Project management tools (i.e., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Excellence
- Innovation
- Integrity
- Teamwork
- Conservation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and flexible, able to pivot and adjust strategies as needed?
- Do you have a proven track record of developing and executing successful influencer marketing campaigns?
ASSUMPTION: United Parks & Resorts values employees who are collaborative, adaptable, and results-driven, with a strong commitment to excellence and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously, requiring strong project management and organizational skills.
- Working with a diverse range of stakeholders, including internal teams, external partners, and influencers, requiring strong communication and interpersonal skills.
- Keeping up with the latest trends and developments in the influencer marketing landscape, requiring continuous learning and adaptation.
- Balancing the need for creativity and innovation with the need for consistent branding and messaging across multiple parks and brands.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the entertainment industry.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position requires a strong understanding of the theme park industry and its unique marketing challenges.
- This role offers the opportunity to work with global brands and cross-functional teams, providing exposure to a wide range of marketing disciplines and strategies.
- Career progression in this role could lead to leadership positions within the influencer marketing team or broader marketing organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to other influencer marketing positions, with a focus on the theme park industry and global brand collaboration.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign to launch a new attraction or park expansion.
- Managing a team of influencers to create user-generated content (UGC) for social media channels, increasing engagement and brand awareness.
- Partnering with a global brand to create a co-branded influencer marketing campaign, driving sales and brand affinity.
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Manager, Influencer Marketing role at United Parks & Resorts.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for United Parks & Resorts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the influencer marketing team, and how can this role help address them?
- How does the company measure the success of its influencer marketing campaigns, and what KPIs are most important?
ASSUMPTION: These interview questions help candidates better understand the role, the company, and the team, enabling them to make informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful influencer marketing campaigns you have managed, including strategies, execution, and results.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
